At a Glance
- Tasks: Create exciting brand experiences and boost sales in luxury venues.
- Company: Join Moët Hennessy UK, a leader in luxury brands.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be at the forefront of brand activations and make a real impact.
- Qualifications: Degree level education and experience in Sales or Trade Marketing.
The predicted salary is between 51750 - 63250 £ per year.
In this role you craft market-leading branded experiences in key On Trade accounts to boost brand visibility and sales. You will lead activation planning and delivery, collaborating with Sales and Marketing to create bespoke experiences and drive consumer engagement. You’ll manage projects end-to-end, coordinate agencies, and provide post-activation analysis to inform future activations. This position sits in the Commercial Development Team, focusing on elevating MHUK brands in the luxury on-trade while supporting business goals.
Responsibilities
- Design and validate trade marketing activations to boost rate of sale and brand desirability
- Become a brand activation expert for Moët Hennessy UK in key On Trade accounts
- Execute activation plans with excellence within designated accounts
- Identify field opportunities with Sales to boost desirability and sales
- Lead project execution and coordinate agencies to deliver brand experiences
- Create brand content for customer social media to amplify activations
- Lead post-activation follow-up and analysis
- Collaborate with Sales/Marketing to implement Joint Business Planning in high image/high volume accounts
- Utilise marketing funds to tailor activation plans for growth and consumer engagement
- Work with Sales to implement luxury-aligned concepts within brand guidelines
- Operate within defined budgets and monitor commercial returns
- Support sales with commercial objectives
- Develop a strong On Trade sales network and educate venue staff about activations
- Work with Account Managers to leverage activations for better brand value and new business
- Integrate trade marketing recommendations into negotiations to enhance MHUK offerings
- Populate reporting tools (Salesforce, Yammer) and share learnings across teams
- Conduct post-activation analysis and share results to improve impact
- Monitor competitor activity and disseminate best practices
Key requirements
- Degree level education
- Experience in Sales or Trade Marketing
- Knowledge of On Trade
- Strong knowledge of MHUK brands and luxury universe
- Excellent organization, time and project management
- Experience in activation implementation/execution
- Creative thinking with an ability to ideate new ideas
- Agency and supplier management experience
- Champagne/spirit and wine knowledge
- Strong networking and engagement abilities
- Excellent communication and relationship-building skills
- Customer orientation and digital savviness
Activation Specialist employer: LVMH Moët Hennessy - Louis Vuitton
At Christian Dior Couture, we pride ourselves on being more than just a luxury brand; we are a family that values passion, enthusiasm, and excellence in service. Working in our New Bond Street Accessories department offers a vibrant work culture where employees are encouraged to develop their skills and build long-lasting relationships with clients. With a commitment to employee growth and a focus on delivering exceptional customer experiences, we provide a unique opportunity for those looking to thrive in the luxury retail sector.
Contact Details:
LVMH Moët Hennessy - Louis Vuitton Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Activation Specialist
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We think you need these skills to ace Activation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LVMH Moët Hennessy - Louis Vuitton. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at LVMH Moët Hennessy - Louis Vuitton
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LVMH Moët Hennessy - Louis Vuitton will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At LVMH Moët Hennessy - Louis Vuitton, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
