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For Companies At a Glance
- Tasks: Lead innovative strategies to engage customers and enhance brand love.
- Company: Benefit Cosmetics, a fun and creative beauty brand, is redefining beauty since 1976.
- Benefits: Enjoy a dynamic culture, growth opportunities, and a chance to make a positive impact.
- Why this job: Perfect for trendsetters who love connecting with people and creating memorable experiences.
- Qualifications: 7 years in consumer engagement or social media, preferably in beauty or fashion.
- Other info: Join a global powerhouse with a commitment to creativity and inclusivity.
The predicted salary is between 43200 - 72000 £ per year.
We\’re seeking a passionate and creative Senior Consumer Engagement Manager to develop and execute innovative strategies that build lasting relationships with our customers, amplify brand love, and drive growth. You\’ll be the voice of our brand, crafting engaging experiences across digital media, PR and influencer marketing touchpoints, and ensuring every interaction is as delightful and luxurious as our products. If you thrive on connecting with people, have a finger on the pulse of beauty trends, and love creating memorable moments, this is the perfect opportunity to make your mark!
Job responsibilities
- Engagement Strategy: Develop and implement a comprehensive consumer engagement strategy aligned with our brand\’s vision, marketing objectives, and overall business goals.
- Omnichannel Experience: Lead the creation of seamless and elevated consumer & community experiences across paid & organic media, PR and influencer marketing.
- Content Creation & Storytelling: Oversee the development of captivating and shareable content that resonates with our target audience, reinforces our brand\’s unique personality, and sparks conversations.
- Social Media Management: Drive our social media presence, creating engaging content calendars and considered advertising strategy, fostering community interaction, managing influencer collaborations, and staying ahead of emerging trends.
- Community Building: Cultivate a vibrant and loyal customer community by actively engaging with followers, responding to inquiries, and creating opportunities for connection and co-creation.
- CRM & Personalization: Work with our CRM department to help personalize communications and create targeted campaigns that drive customer loyalty and repeat purchases.
- Data Analysis & Insights: Track and analyse key engagement metrics, providing regular reports and insights to optimize strategies, improve performance, and inform decision-making.
- PR & Influencer Management: Plan and execute engaging PR & influencer experiences, both in-person and virtual, that create memorable brand moments and foster deeper community connections.
Profile
- Qualifications:
- Proven experience (7 years) in consumer engagement, social media marketing, or a related field, preferably within the beauty, luxury, or fashion industry.
- A passion for beauty, a love for our brand, and a genuine desire to connect with our customers.
- A deep understanding of social media platforms, trends and best practices.
- Excellent written and verbal communication skills, with a knack for crafting engaging and on-brand content.
- Strong analytical skills and the ability to interpret data to inform decision-making.
- Exceptional organizational and project management skills, with the ability to manage multiple projects simultaneously.
- A creative and innovative mindset, with a willingness to experiment and try new things.
- A positive attitude, a strong work ethic, and a collaborative spirit.
Other Essential Skills
- Experience with paid and organic social media.
- Experience with influencer marketing and community management
- Experience with CRM systems and email marketing
Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services…always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
*Based on estimated total global prestige brow product retail sales January – December 2023
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
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Senior Consumer Engagement Manage employer: LVMH Group
Contact Detail:
LVMH Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Consumer Engagement Manage
✨Tip Number 1
Familiarise yourself with the latest beauty trends and consumer engagement strategies. Follow industry leaders on social media, read relevant blogs, and engage in discussions to stay ahead of the curve. This knowledge will help you demonstrate your passion and expertise during interviews.
✨Tip Number 2
Network with professionals in the beauty and luxury sectors. Attend industry events, webinars, or workshops to connect with potential colleagues and mentors. Building these relationships can provide valuable insights and may even lead to referrals for the position.
✨Tip Number 3
Showcase your creativity by developing a personal project that highlights your skills in consumer engagement and content creation. This could be a blog, social media campaign, or even a mock PR strategy. Presenting this during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss data analysis and how you've used insights to drive engagement in previous roles. Be ready to share specific examples of metrics you've tracked and how they informed your strategies. This will demonstrate your analytical skills and ability to optimise performance.
We think you need these skills to ace Senior Consumer Engagement Manage
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer engagement, social media marketing, and the beauty or luxury industry. Use specific examples that demonstrate your ability to create engaging content and build community.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the beauty industry. Discuss how your skills align with the job responsibilities, particularly in developing engagement strategies and managing social media presence.
Showcase Your Creativity: Include examples of past campaigns or projects where you successfully engaged consumers. Highlight any innovative strategies you implemented and the results achieved, as this will demonstrate your creative mindset.
Highlight Analytical Skills: Emphasise your ability to track and analyse engagement metrics. Provide examples of how you've used data to inform decision-making and optimise strategies in previous roles.
How to prepare for a job interview at LVMH Group
✨Showcase Your Passion for Beauty
Make sure to express your genuine love for the beauty industry during the interview. Share personal experiences or insights that highlight your enthusiasm and understanding of current beauty trends, as this role requires a deep connection with the brand's essence.
✨Demonstrate Your Strategic Thinking
Prepare to discuss specific strategies you've implemented in previous roles that align with consumer engagement. Be ready to provide examples of how you developed and executed successful campaigns, particularly in omnichannel experiences, to showcase your ability to drive growth.
✨Highlight Your Content Creation Skills
Since content creation is a key part of this role, come prepared with examples of captivating content you've developed. Discuss how you tailored content to resonate with target audiences and how it contributed to brand engagement and community building.
✨Be Data-Driven
Familiarise yourself with key engagement metrics and be ready to discuss how you've used data analysis to inform your strategies. Highlight any tools or methods you've employed to track performance and optimise campaigns, as this will demonstrate your analytical skills.