At a Glance
- Tasks: Support product marketing plans and assist with innovative campaigns in the beauty industry.
- Company: Join the iconic Guerlain brand under LVMH, a leader in luxury.
- Benefits: Gain hands-on experience, develop skills, and work in a dynamic environment.
- Other info: Opportunity for growth and to make a real impact in a prestigious company.
- Why this job: Be part of a creative team shaping the future of beauty and skincare.
- Qualifications: Degree in Marketing or Business Studies; passion for beauty and strong analytical skills.
The predicted salary is between 44595 - 54505 £ per year.
Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.
MAIN RESPONSIBILITIES:
- CATEGORY MANAGEMENT
- Support the Product Marketing coordinator (skincare, fragrance & beauty) with category launch plans (full year and phased).
- Work with the rest of the team using Circana, Power BI (sell-in & sell-out) to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required.
- Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously.
- Assist the Product Marketing coordinator with the upcoming product launches creating PowerPoint presentations for internal and external meetings.
- Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches.
- Assist with the creation of printed collateral for in-store activity and product launches.
- Assist with in-store GWP & sampling and work together with the retail team to support their needs.
- Assist the Product coordinator with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
- Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category.
- Update the Preseries budget tracker on a monthly basis for the category.
- Support product coordinator on the monthly allocation to store.
- Responsible for all the POSM orders.
- Responsible for the POs process.
- Contribute to the brainstorming of creative ideas.
- Management of own projects – dependant on development within the role.
- Understand cross-functional needs, supporting other departments on marketing requests.
- Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations.
- CATEGORY & BRAND REPORTING
- Review and analyse Sell in and Sell out performances using Circana, Power BI and Orion.
- Assist the Product coordinator in day-to-day analytical reports/performance deep-dive requested by top management.
- Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe.
PERSON SPECIFICATION:
- Advanced analytical Excel skills (V lookup, pivot table, etc).
- Teamwork abilities.
- Substantial organisational skills.
- Strong attention to detail.
- Project Management.
- Degree in Marketing / Business Studies or similar.
- 12 months experience in Marketing in Luxury and / or FMCG.
- Strong interest for the beauty & skincare industry.
- Passion for numbers/analysis.
ADDITIONAL INFORMATION:
- REPORTS TO: MARKETING COORDINATOR
- POSITION WITHIN THE ORGANISATION:
- Internal: HQ, Retail, Training, E-retail, VM, Finance, Shared Service Centre, Business Unit Team Europe.
- Direct Reports: None.
- External: Retailers, Print/Production suppliers, direct marketing agencies.
Product Marketing Intern employer: LVMH Group
As a leading beauty retailer in Belfast, we pride ourselves on fostering a vibrant and inclusive work culture that values every team member's contribution. Our commitment to employee growth is reflected in our professional training programmes and the opportunity for performance-based commission, ensuring that your passion for beauty translates into meaningful rewards. Join us to be part of a dynamic team dedicated to delivering exceptional customer service while enjoying generous employee discounts and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Intern
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag LVMH Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at LVMH Group.
We think you need these skills to ace Product Marketing Intern
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like LVMH Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to LVMH Group.
Research and Reference:Don't forget to do a bit of homework on LVMH Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at LVMH Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to LVMH Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to LVMH Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at LVMH Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
