At a Glance
- Tasks: Support the PR team in daily operations and manage press inquiries.
- Company: Join a prestigious brand with a rich heritage in luxury and innovation.
- Benefits: Gain hands-on experience, mentorship, and networking opportunities in the fashion industry.
- Other info: Fast-paced environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team shaping the future of luxury PR and marketing.
- Qualifications: Passion for PR, strong communication skills, and a keen interest in fashion and beauty.
The predicted salary is between 51750 - 63250 £ per year.
Assist the PR & Marketing Manager alongside PR Coordinator and global PR team with the day to day running of the PR Department.
MAIN RESPONSIBILITIES:
- Support the PR & Marketing Manager in achieving the department’s key objectives:
- Drive EMV across social channels with influencers & Key Opinion Leaders
- Secure coverage across leading press titles & increase visibility year on year
- Increase share of voice across digital & print
- Support in the organisation of all press and influencer launches
- Assist the department with the booking of travel and compilation of itineraries for all press and influencer trips
- Be the key point of contact for all journalists’ requests
- Handle, fulfil and log all press enquiries quickly and efficiently
- Daily review of media (magazines, newspapers, online, blogs & social media platforms) for coverage and articles of interest
- Ensure prompt and timely send out of all new launches including art of gifting of all send-outs
- Support in the planning, organisation & execution of events for new launches and key moments in-store
- Manage and update the media and influencer contact databases on a regular basis
- Manage all print and online press coverage in terms of collation, uploading onto Clippings platform, presenting and distributing internally and to the International Team in an appropriate and timely manner
- Become proficient in Diary Directory and any new PR software to be introduced, regularly monitoring brand buzz and competitor activity and creating campaigns around influencer activations and events
- Control product cupboard stock and efficiently order stock for new launches and send-outs
- Help compile internal reports and competitor analysis
- Day-to-day administrative duties including using SAP to raise purchase orders and updating the budget tracker
- Ensuring all assets for upcoming launches are saved on the server
- Communicate with all team members to ensure thorough understanding of assigned tasks and deadlines
GENERAL MARKETING SUPPORT:
- Support the PR & Marketing manager and Trade Marketing Coordinator with adhoc requests
- Support with organising couriers or take product to nearby stores for upcoming activations
- Day-to-day administrative tasks including raising purchase orders, setting up new vendors and ordering adhoc requests for stores
PERSON SPECIFICATION
- A passion for PR and a love of the media
- An interest and awareness of UK fashion, beauty and lifestyle bloggers
- Ability to multi-task and prioritise projects on a day-to-day basis. Be reactive to journalists needs
- Self-motivated
- Good team player
- Flexible and able to work well in a fast-paced pressurised environment
- Excellent communication skills, both written and oral
- Eager to learn and willingness to get ‘stuck-in’
- Competent in Word, Excel, PowerPoint and Outlook
PR Intern employer: LVMH Group
At Glenmorangie, part of the LVMH family, we pride ourselves on being an exceptional employer that champions diversity, equity, and inclusion. Our supportive work culture fosters employee growth through flexible working arrangements, generous leave entitlements, and a commitment to mental and physical wellbeing, including discounted gym memberships. Join us in the Scottish Highlands, where your contributions are valued, and you can thrive in a dynamic environment dedicated to crafting excellence.
StudySmarter Expert Advice🤫
We think this is how you could land PR Intern
✨Dive into PR Events
Get your foot in the door by attending local PR events, workshops, and networking meets. They’re a fantastic way to connect with industry professionals, learn the ropes, and even find potential internships you won’t see listed online!
✨Join PR Associations
Look into joining associations like the Public Relations and Communications Association (PRCA). They often have job boards and internships specifically for students. Plus, being a member shows your passion for the field, which can give you an edge.
✨Showcase Your Skills Online
Create a public portfolio showcasing your writing, social media campaigns, or any PR projects you’ve worked on. This is your chance to shine and shows potential employers, like LVMH Group, that you’re ready to make an impact in the real world.
✨Apply Directly through Our Website
Don’t forget to apply directly through LVMH Group’s website. Internships often get filled quickly, so hit that apply button and stand out with your genuine interest and creativity!
We think you need these skills to ace PR Intern
Some tips for your application 🫡
Show Off Your Writing Skills:In the world of public relations, your writing skills are everything. Make sure your CV and cover letter are not just free of typos but also showcase your ability to craft engaging narratives. Think about including examples of past writing projects, whether that's blog posts, social media campaigns, or press releases that demonstrate your flair for communication.
Highlight Any Relevant Experience:As an intern, you'll likely be expected to hit the ground running! So, don’t just list your previous jobs—highlight any experience relevant to PR, even if it's from coursework or volunteering. Did you help with a school event’s marketing? Include that! This shows you’re already familiar with the kind of work we do at LVMH Group.
Research LVMH Group Thoroughly:Before you hit 'send', make sure to dive deep into what LVMH Group stands for. Understanding our values and recent campaigns will help you tailor your application. Consider mentioning specific projects or initiatives in your cover letter; this shows us you’re genuinely interested and not just sending off generic applications!
Emphasise Your Eagerness to Learn:As an intern, it’s all about potential and willingness to grow. Use your cover letter to share why you want to dive into public relations and how this opportunity at LVMH Group aligns with your career goals. Show us that you’re ready to soak up everything you can!
How to prepare for a job interview at LVMH Group
✨Master the Art of Storytelling
In public relations, storytelling is key. Be prepared to discuss how you can craft compelling narratives for various audiences. Think about your past experiences—whether it's a school project or a personal blog—and showcase how you turned information into engaging stories.
✨Know Your Tools
Familiarity with PR tools like press release templates and media lists is crucial. Make sure you're up to speed with relevant online platforms, like Cision or Meltwater, which are often used for media monitoring and outreach. Mention any hands-on experience you have with similar tools to impress LVMH Group.
✨Highlight Your Passion and Eagerness to Learn
As an intern, your enthusiasm and willingness to learn can be just as crucial as existing skills. Be ready to talk about why you're drawn to public relations and how this internship fits into your career ambitions. Share examples of how you've actively sought out learning experiences.
✨Prepare for Scenario-Based Questions
Interviewers in PR often use situational questions to assess your problem-solving skills. Think about how you would handle a potential PR crisis or manage conflicting media requests. Practising these situational responses will show LVMH Group that you're ready to think on your feet.
