At a Glance
- Tasks: Lead digital marketing strategies and enhance e-commerce experiences across multiple platforms.
- Company: Join a luxury brand focused on innovation and client engagement.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on luxury and client experience.
- Why this job: Be at the forefront of digital transformation in a thriving e-commerce landscape.
- Qualifications: Experience in digital marketing, SEO, and strong analytical skills required.
The predicted salary is between 60000 - 75000 € per year.
The Digital Retail & E-commerce team have two clear goals: providing a platform for the market to discover our brand and products for a best-in-class omnichannel experience, and driving a thriving e-commerce business through our website and via Client Services, animating and celebrating our clients.
As the Digital Retail & E-Commerce Manager for the UK, South Africa, and Ireland, you will be pivotal to delivering game-changing projects and reaching business goals as part of a team of four, with one direct report. You will work in an innovation mindset environment, delivering meaningful results at pace.
Job responsibilities include:
- Digital Marketing
- Driving quality traffic to the website through Search and CRM Management of Paid Search.
- Working hand in hand with agency counterparts to deliver results and dynamic adverts aligned to commercial pushes and brand launches.
- Providing agency with KPI targets and optimising on a weekly basis.
- Strategically optimising paid search shopping feeds with agency support through title optimisation and custom labels.
- Development of SEO strategy and optimisation to maximise organic visibility within Google and Bing.
- Support email marketing strategy aligned to central and local needs, targeting and segmenting, support with planning and AB testing.
- Support the team to build and send CRM marketing emails.
- Analytics & Insights
- Support weekly and monthly trade analytics to derive opportunities and actions using sales data and Google Analytics.
- Ad-hoc analytics when needed to support business priorities, use of Content Square to articulate client experience, and e-commerce analytics to report on delivery methods.
- Support Client Services with sales analysis and insights to direct attention to opportunities.
- Reporting and actions synthesised to clearly communicate performance and actions to the wider retail business.
- Forecasting digital revenue based on historic data, current trends, and plans.
- Play a key role in overseeing operations projects and management of user experience testing.
- Order Fulfilment & Logistics
- Manage order fulfilment delays and tracking, liaising directly with warehouse and our Client Services teams to ensure correct communications to clients.
- Work with local teams to ensure correct commercial cut-off dates communicated to clients, and met by logistics partners.
- Manage relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring high level of client experience.
- Ownership of last mile delivery proposition, managing roll out throughout the UK market, perfecting the client experience and performance.
- Play a key role in animating our Digital Ambassador retail community, partnering with the stores to ensure optimised and aligned client experience.
- Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings, and other retail lead programs to drive an omnichannel mindset and digital adoption.
- Implement drive to store initiatives, including events, pop-ups, and clienteling appointments.
- Ownership of third party digital presence, ensuring an elevated and brand-led experience to drive engagement to the brand with drive to store KPIs.
- Managing relationships, sharing performance, and partnering closely with store teams to optimise the platforms.
- Developing third party presence to introduce new innovative partnerships.
Profile:
- Excellent interpersonal skills with the ability to establish professional working relationships with both internal and external contacts.
- Passionate about luxury, digital, and innovation; abreast of ever-evolving market trends.
- Experience in brand-led digital marketing, Paid Search, and SEO.
- Knowledgeable on how to measure an e-commerce business, with the ability to synthesise actionable insights.
- Strong analytical skill set, able to find the story in big data.
- Expertise in Google Analytics and Content Square.
- Excel skills are key.
- Focus on Client Experience.
- Thrives in high performance environments, with a joyful team spirit.
Digital Retail & E-Commerce Manager in London employer: LVMH Group
As a leading player in the luxury retail sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a focus on employee growth, we provide ample opportunities for professional development and a culture that celebrates creativity and teamwork. Located in vibrant markets such as the UK, South Africa, and Ireland, our team enjoys a dynamic atmosphere where meaningful contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Retail & E-Commerce Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how you can contribute to their goals, especially in digital marketing and e-commerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Retail & E-Commerce Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Retail & E-Commerce Manager. Highlight your experience in digital marketing, e-commerce, and analytics, and don’t forget to sprinkle in some keywords from the job description to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for luxury and digital innovation, and explain how your skills align with our goals. We love seeing enthusiasm, so let your personality come through!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight any relevant experience you have with Google Analytics or similar tools. Share specific examples of how you've used data to drive decisions or improve performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do!
How to prepare for a job interview at LVMH Group
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around paid search and SEO strategies. Be ready to discuss how you've driven traffic in previous roles and share specific examples of successful campaigns you've managed.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to inform decisions. Bring examples of how you've derived insights from Google Analytics or other tools to optimise e-commerce performance.
✨Understand the Omnichannel Experience
Familiarise yourself with the concept of omnichannel retailing. Be prepared to talk about how you can enhance the client experience across various platforms, including online and in-store interactions, and how you would implement initiatives like click & collect.
✨Emphasise Collaboration and Communication
Since this role involves working closely with multiple teams, highlight your interpersonal skills. Share experiences where you've successfully collaborated with different departments, such as finance or logistics, to achieve common goals.
