At a Glance
- Tasks: Lead our CRM strategy and engage with customers through innovative lifecycle management.
- Company: Join Bulgari, a global icon of Italian luxury and craftsmanship.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Be part of a dynamic team committed to excellence and social responsibility.
- Why this job: Make a real impact in a prestigious brand while driving customer engagement.
- Qualifications: 7+ years in CRM with strong skills in segmentation and stakeholder engagement.
The predicted salary is between 40500 - 49500 £ per year.
- Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives, reflecting the global client strategy set up by HQ.
- Set up and keep budget up to date covering all boutique activities, as well as KCPs and gifting.
- Mentor a growing team of in-boutique CRM ambassadors, fostering a culture of innovation and excellence.
- Liaise with partners in order to develop CRM communication tools.
- Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Design targets and manage UK clients when attending WW events and exhibitions
- Manage printed material orders management and distribution (catalogues, brochures, invitations, books, etc...)
- Monitor CRM and ECRM KPIs monthly through analysis and reporting.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
- Responsible for one-to-ones and one-to-many calendar management, deliverability and monthly reporting.
- Organise in-boutique events to acquire and convert prospects and increase repeat rates.
- Work closely with partners to optimize brand visibility and client acquisition.
- Profile
About You
- At least 7 year experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement
- Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms.
- End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.
- Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
- Excellent verbal and written communication skills and strive to have a customer-first mindset.
- Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
- Self-starter and impact-drive.
- Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
- Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
- Experience in Sales Force or similar software.
- Contact with partners to develop client data base.
- Experience working in an international organisation.
- Additional information
- Founded in 1884 by Sotirio Bulgari as a single jewelry shop in the
- ICONIC capital city of Rome, Bulgari’s name has today become emblematic of
- GRAND
- Italian excellence. Creating a highly distinctive style that celebrates its rich
- UNDENIABLY ROMAN history, Bulgari is able to blend
- CONTEMPORARY
- GLAMOROROUS and
- PRECIOUS with
HERITAGE and luxury. The original pioneering spirit of the Bulgari family helped to evolve the company into a
- VISIONARY
- , successful and global Maison, while its roots in
- ELEGANT jewelry and
- EXUBERANT watches have grown into new expressions of
MAGNIFICENT accessories, perfumes and luxury resorts.
Bvlgariwas founded in the heart of Rome in 1884.
Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.
Demonstrated through its numerous philanthropic partnerships, Bvlgarideeply believes in innovating the present for a sustainable fature through its commitmentto Social & Environmental Responsibility and giving back – to nature and to the community.
In 2024 the Maison announced the creation of Fondation Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.
Crafting Dreams Starts With Yours
At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture.
We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind.
Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential.
We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.
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CRM Manager in London employer: LVMH Group
As a leading beauty retailer in Belfast, we pride ourselves on fostering a vibrant and inclusive work culture that values every team member's contribution. Our commitment to employee growth is reflected in our professional training programmes and the opportunity for performance-based commission, ensuring that your passion for beauty translates into meaningful rewards. Join us to be part of a dynamic team dedicated to delivering exceptional customer service while enjoying generous employee discounts and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LVMH Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LVMH Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LVMH Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LVMH Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LVMH Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LVMH Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LVMH Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LVMH Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LVMH Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LVMH Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
