At a Glance
- Tasks: Support the Regional Clienteling team by analysing client data and optimising retail strategies.
- Company: Join a leading luxury brand with a focus on innovation and client engagement.
- Benefits: Gain hands-on experience, develop analytical skills, and work in a dynamic retail environment.
- Other info: Collaborate with store teams and corporate leaders for excellent career growth opportunities.
- Why this job: Make a real impact on client retention and engagement while learning from industry leaders.
- Qualifications: Pursuing or recently completed a degree in Business, Marketing, or Data Analytics.
The predicted salary is between 20000 - 25000 £ per year.
We are seeking a highly motivated, analytical, and retail-centric CRM Intern to support our Regional Clienteling team. In this role, you will bridge the gap between corporate strategy and retail execution, serving as a vital support system for our Stores while gaining a confident mastery of regional strategy. You will assist in tracking client data, monitoring campaign performance, and analyzing segment behaviours to drive client retention, recruitment, and engagement.
This position offers a unique, hands-on opportunity to work closely with Store teams and cross-functional corporate leaders to optimize our client funnel, deliver tailored store assets, evaluate event performances, and support regional strategy execution.
Job responsibilities- Advanced Reporting & Systems Management
- Systems Mastery: Utilize and maintain Power BI, Salesforce, and advanced Excel tools to extract, clean, and visualize complex CRM data.
- Performance Dashboards: Compile and distribute weekly/monthly dashboards that provide a macro view of regional trends down to micro-store metrics.
- Funnel Tracking: Monitor and report on Store and CA performance across key funnel metrics, specifically Local Sales, Appointments, and Outreaches.
- Corporate List Monitoring: Actively monitor corporate client lists to identify fresh opportunities for client engagement and track long-term segment evolution.
- Segment Performance Tracking: Monitor and report on KPIs across distinct client segments, including client volume, total sales, retention rates, purchase frequency, and average spend.
- Penetration Analytics: Evaluate the effectiveness of targeted client touchpoints and boutique activation channels (Outreaches, completed Appointments, Events, and Gifting campaigns).
- Targeted Client Lists: Extract, clean, and segment high-potential client lists tailored to specific store needs, product launches, or regional animations.
- Client Reattachment Initiatives: Analyze dormant or unassigned client databases to facilitate seamless client reassignments to active Client Advisors (CAs), ensuring no relationship opportunity is lost.
- Store-Level Action Plans: Partner with Store Managers and CAs to provide data-driven insights, helping them understand their local client base and build bespoke outreach strategies.
- Daily Boutique Partnership: Act as a reliable point of contact for stores regarding CRM tool troubleshooting, list requests, and clienteling best practices.
- Team Performance & Capability Mapping
- Performance Evolution: Consolidate data to review how various sales and client-facing teams are performing against core CRM KPIs.
- Team Mapping: Assist in mapping out team capabilities, regional coverage, and performance metrics to help optimize client allocation and store support.
- Education: Ideally currently pursuing or recently completed a degree in Business Administration, Marketing, Luxury Brand Management, Data Analytics, or a related field.
- Technical & Analytical Skills: Proficiency or strong foundational knowledge in Power BI and Salesforce. Advanced Excel skills (VLOOKUPs, Pivot Tables, data manipulation). Strong analytical agility—the ability to zoom out to identify macro regional trends while maintaining absolute precision on micro-store/CA metrics.
- Retail & Service Orientation: A strong desire to empower retail teams. You understand that data is most valuable when it directly helps Client Advisors succeed on the sales floor.
- Detail-Oriented: High level of precision when managing corporate client lists, event mappings, and performance reports.
- Communication Skills: Excellent written and verbal communication skills to collaborate effectively with both corporate stakeholders and boutique teams.
- Passion for Luxury: A strong understanding of, or keen interest in, the luxury retail landscape and VIP clienteling behaviours.
CRM Intern - UK, Ireland and South Africa in London employer: LVMH Group
As a CRM Intern at our dynamic company, you will thrive in a collaborative and innovative work culture that prioritises employee growth and development. With access to advanced tools like Power BI and Salesforce, you will gain invaluable hands-on experience while working closely with both Store teams and corporate leaders in the vibrant luxury retail sector across the UK, Ireland, and South Africa. Our commitment to nurturing talent and fostering a supportive environment makes us an exceptional employer for those seeking meaningful and rewarding career opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Intern - UK, Ireland and South Africa in London
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag LVMH Group when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at LVMH Group.
We think you need these skills to ace CRM Intern - UK, Ireland and South Africa in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like LVMH Group want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to LVMH Group.
Research and Reference:Don't forget to do a bit of homework on LVMH Group! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at LVMH Group
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to LVMH Group—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to LVMH Group’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at LVMH Group. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
