At a Glance
- Tasks: Lead influencer marketing strategy and drive creator partnerships for Dior in the UK & Ireland.
- Company: Join the iconic House of Dior, a symbol of luxury and beauty.
- Benefits: Competitive salary, inclusive culture, and opportunities for creativity and growth.
- Other info: Dynamic environment that values diversity and encourages innovative thinking.
- Why this job: Shape the future of beauty marketing and make an impact with your creativity.
- Qualifications: 7+ years in influencer marketing, strong analytical skills, and a passion for beauty.
The predicted salary is between 51750 - 63250 £ per year.
Do you wish to join the House of Dreams? In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world. You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope. This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:
- Craft together with joy
- Lead with audacity
- Cultivate Triumphant inclusivity
- Commit and act to re-enchant the world
- Design your dreams with Dior
POSITION: INFLUENCER MARKETING MANAGER
DEPARTMENT: PR
LOCATION: LONDON
REPORTS TO: PR DIRECTOR
PURPOSE OF THE ROLE
Parfums Christian Dior (PCD) are seeking a data-driven Influencer Marketing Manager to lead the influencer strategy, activations, and performance tracking across the UK & Ireland. Reporting to the PR Director and working closely with the Communications and Marketing teams (local and international), this role will drive creator partnerships, content development, seeding strategy, and campaign measurement to strengthen brand visibility, desirability, and business impact. A sharp analytical mindset and a strong understanding of the luxury and beauty influencer landscape is essential.
KEY RESPONSIBILITIES:
- Define and implement the annual local influencer marketing strategy for the UK & Ireland in alignment with local business priorities, growth goals and international brand direction.
- Contribute strategic input to 360-degree campaign plans, ensuring influencer activity is fully integrated into broader marketing and communication initiatives.
- Partner with the Media, E-commerce, and Marketing teams to amplify influencer content and integrate it into broader campaigns and launches.
- Work closely with the PR Director to manage the annual influencer marketing budget and forecasting spend.
- Support the PR Director in collaborating with the legal team on contracts, usage rights, and compliance relevant UK advertising guidelines.
- Own the end-to-end discovery and management of talent across all tiers using dedicated influencer marketing and social listening platforms.
- Conduct demographic and engagement analysis, and brand-fit assessments to ensure strong alignment with brand values and target audiences.
- Build and maintain a robust influencer database, segmented by creator tier, engagement quality, audience profile and historical performance.
- Develop strong relationships with local influencers, talent agencies, and key creator partners.
- Lead the ideation and execution of always-on influencer programs and key campaign activations across the UK & Ireland with a strong focus on performance.
- Conceptualize and guide the development of differentiated influencer content, working with agencies or internal teams in line with brand image and business priorities.
- Define and manage the annual influencer gifting and seeding strategy for the market.
- Plan and deliver influencer events and brand activations in the UK & Ireland.
- Support the PR Director in the planning and attending of global events.
- Own all reporting and analysis of campaigns to translate campaign and creator performance into clear actionable insights to improve future activations, investment decisions and KPI development.
- Define, track, and report on influencer KPIs including VIT and Engagement.
CANDIDATE SPECIFICATION
- 7+ years experience working in Influencer Marketing or Advocacy.
- Strong experience within the beauty and luxury industry is a plus.
- Proven record of proficiency with data analytics platforms (such as Tribe, Traackr) is mandatory. Experience with other social monitoring platforms is a plus.
- Strong analytical mindset with the ability to interpret performance data and develop KPI frameworks.
- Experience managing influencer campaigns, creator relationships, and market activations end to end.
- Innovative and creative thinker able to develop new ways to tell the brand’s story.
- International / Cross Functional experience an asset but not essential.
- Perfect written and spoken English.
- Excellent organisational, time-management and budget management skills.
- Drive and resilience to deliver results.
- Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders.
- Excellent presentation skills.
Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength. At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.
INFLUENCER MARKETING MANAGER employer: LVMH Group
At Glenmorangie, part of the LVMH family, we pride ourselves on being an exceptional employer that champions diversity, equity, and inclusion. Our supportive work culture fosters employee growth through flexible working arrangements, generous leave entitlements, and a commitment to mental and physical wellbeing, including discounted gym memberships. Join us in the Scottish Highlands, where your contributions are valued, and you can thrive in a dynamic environment dedicated to crafting excellence.
StudySmarter Expert Advice🤫
We think this is how you could land INFLUENCER MARKETING MANAGER
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LVMH Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LVMH Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LVMH Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LVMH Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace INFLUENCER MARKETING MANAGER
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LVMH Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LVMH Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about LVMH Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LVMH Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LVMH Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LVMH Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
