E-Commerce Merchandising Lead - UK & Europe

An exciting role within the Tiffany Ecommerce team, the Ecommerce Lead – Merchandising will be responsible for managing our Ecommerce Websites to maximise conversion and retention online in the UK and across continental Europe. This position will oversee product merchandising projects and site functionality to ensure that the Tiffany customer has the best possible experience when shopping online. The Ecommerce Lead - Merchandising will be responsible for the line management and development of an Ecommerce Assistant. The Ecommerce Lead- Merchandising is a decisive team player that locally builds a climate of service excellence by maximising the performance of their area.

The Ecommerce Merchandising Lead will exhibit skills in the following competencies:

• Expertise & Judgment: Demonstrates expertise and business acumen, applies judgment, takes calculated risks.
• Strategy & Innovation: Thinks strategically, inspires creativity, plans and organises.
• Partnership: Collaborates productively, cultivates and manages talent, communicates with impact.
• Execution: Strives for excellence, delivers results, and measures outcomes.

Key Accountabilities

• Overseeing and executing Digital Merchandising strategies across 9 key UK and EU websites, ensuring product categories are appropriately populated and merchandised to drive sales.
• Managing new product uploads, category build, product detail maintenance and promotional activities.
• Selecting collections and products to be promoted on seasonal gift guides and taking a leading role in all merchandising projects.
• Owning the development, rollout and optimisation of key website features: Backorders, Pre-launches, Find in store set up to drive sales and client engagement.
• Reviewing and updating online stock and delivering feedback to merchandising/replenishment Teams to maximise product allocations.
• Managing Onsite Search for our region and optimising results for the German Market.
• Managing delivery options, engraving offering, checkout messaging and collaborating with the warehouses on any new service launches.
• Monitoring site functionality daily and reporting issues to the relevant departments and IT.
• Supporting the NY team with site functionality road map and projects, including new sites launch UAT, feature validations and onsite launch.

Tracking, Reporting and Forecasting

• Providing a comprehensive and flexible reporting function for the Ecommerce Director and the wider business.
• Identifying and agreeing strategic KPIs with the Ecommerce Director and ensuring that all ecommerce activity is thoroughly and accurately tracked and reported on in a timely manner.
• Contributing fully to the departmental reporting output including but not limited to the weekly and monthly summary, quarterly reviews and annual roundups.
• Producing tactical analysis on an ‘as and when required’ basis.
• Delivering insights and actionable outputs utilising Google Analytics and internal Tiffany systems.
• Contributing to the wider departmental forecasting and planning outputs to identify areas of opportunities and risks.
• Constantly looking for new opportunities and regularly making suggestions to the Ecommerce Director as to how things can be improved.

Contacts

• Working closely with other Tiffany & Co. departments - especially Marketing and Ecommerce teams in NY, European market heads, Regional Merchandising teams and the Distribution Centre.
• Working closely with external agencies to deliver initiatives and activity within the timeframes specified.
• Contributing to the overall mission of the department.

Expertise

• Maintaining a high level of knowledge of ecommerce, digital and analytics related activity and being aware of industry developments and innovations.
• Being acutely aware of competitor activity and always poised to capitalise on opportunity.

Fiscal

• Achieving or exceeding the Ecommerce annual profit plan.
• Contributing fully to the planning process for annual promotional budgets.
• Managing all promotional activity within the agreed budgetary parameters.

Management

• Supervising and training an Ecommerce Assistant, overseeing daily workflows, coaching for growth, and delegating ownership of merchandising features and operations.

Required Qualifications

• 3-5 years’ experience in a result driven multi-channel ecommerce environment.
• Experience of managing budgets, promotional spending and external suppliers/partners.
• Strong communication and project management skills.
• Strong knowledge of ecommerce disciplines and channels.
• Strong knowledge of all digital marketing disciplines, channels and platforms.
• Strong understanding of all online KPIs controlling performance and ROI.
• Strong analytical skills with strong knowledge of MS Office applications.
• Self-starter with a high degree of initiative.
• Team player with the ability to multitask and prioritise.
• Great attention to detail and highly organised.
• Experience of using analytical tools e.g. Google Analytics.
• Experience of using content management systems, either proprietary or bought in.
• Commercially minded and extremely driven.

Preferred Qualification

• Working knowledge of HTML.
• Experience of overseas markets including Italy, Germany, France, Spain, Austria, Belgium, Netherlands, Ireland.
• Previous People Management Experience.

Tiffany & Co. is formed from many facets - talented people who make our community stronger with their creativity, perspective, and lived experience. This is why diversity, equity, inclusion, and belonging (DEIB) are at the core of our business and our culture. We’re committed to creating a more inclusive jewelry industry that empowers people of all backgrounds to shine and evolve to new heights. We believe reaching your full potential requires a solid foundation, and your well-being is a central pillar. Tiffany employees are eligible for comprehensive benefits, including global benefits like adoption and surrogacy assistance, and parental leave, as well as programs that support mental, emotional, physical, and financial well-being. We also offer competitive pay, medical, dental, and eyecare, pension plans, paid time off, alongside other meaningful employee offerings.