At a Glance
- Tasks: Lead marketing campaigns to promote investment products and engage audiences creatively.
- Company: Join LV=, a forward-thinking company with an inclusive culture.
- Benefits: Enjoy 30 days holiday, flexible benefits, and a competitive salary package.
- Other info: Flexible working options available; we value diversity and inclusion.
- Why this job: Make a real impact in financial services while developing your marketing skills.
- Qualifications: Experience in marketing, strong communication, and leadership skills required.
The predicted salary is between 40000 - 50000 £ per year.
We are pleased to offer a fantastic opportunity for a B2B Marketing Manager to join our Savings & Retirement business on a fixed-term basis of 12 months. Working closely with the Head of Marketing, you will be responsible for driving and delivering a marketing and communications plan to promote our investment products to external audiences, including financial advisers and consumers.
You’ll play a lead role in creating compelling product stories and will oversee the central coordination of the production of investment materials, literature and communications, working collaboratively with our investment experts, proposition and sales teams, plus external partners. You’ll also work collaboratively with colleagues to deliver creative and innovative marketing campaigns designed to engage and inspire our audiences, utilising all channels across the marketing mix. You’ll ensure all planned activity remains within budget and aligns to plan, maximising commercial value.
Key Responsibilities- Managing a team of 2-3 direct reports and providing leadership for coordinated business as usual (BAU) and planned campaign activities, to support the successful delivery of wider product and sales business objectives.
- Effectively managing key relationships with all relevant internal and external parties (including agencies, networks and media owners).
- Directing and developing the delivery of marketing communications, materials and content.
- Evaluating commercial and reputational value of marketing activity.
- Assessing current market trends, competitor and distributor behaviours and drivers within the market to determine campaign activity and messaging opportunities to develop competitive advantage.
- Ensuring full compliance with LV= policies and standards, and other regulatory and legislative requirements.
- Attending quarterly events and sales events periodically.
Our ideal candidate will…
- Be a passionate, proactive marketing professional with experience in financial services.
- Be able to communicate complex content clearly and simply, demonstrating the value LV= offers through jargon-free communications.
- Be experienced in line management, with an ability to motivate and inspire others, and deliver constructive feedback in an approachable and positive manner.
- Effectively identify, understand and interpret strategic and tactical marketing opportunities.
- Plan and project-manage effectively, with the ability to deliver key pieces of work in a timely and accurate manner.
- Communicate and collaborate with different stakeholders and coordinate a wide range of tasks to deliver performance.
- Competently work with technical information, with a keen eye for detail.
- Be an excellent storyteller with strong copywriting and proofreading skills.
This role is a Band C in the LV= salary structure.
At LV= Life and Pensions, you’ll go above and beyond to do the right thing for our customers. We’ll reward your hard work with an attractive, competitive salary and benefits package, which includes:
- 30 days' holiday
- The opportunity to buy or sell up to five days of holiday
- An annual bonus scheme based on company and personal performance
- Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
- Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
- Group Life Assurance of four times your basic pay to your dependents (you’ll have the option to increase this to 8 x cover)
- Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
- Employee Assistance Programme (EAP) service for support when you need it
- Virtual GP service
- Shared parental leave
- Up to 20% discount on our life products for you and your immediate family.
We’re proud of our inclusive culture at LV= and, as an equal-opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have. Talk to us about flexible working as part of your application - if it’s right for you, our members and customers, and our business, then we’ll do everything we can to make it happen.
Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.
Marketing Manager employer: LV=
At LV= Life and Pensions, we pride ourselves on fostering an inclusive and supportive work culture that empowers our employees to thrive. As a Marketing Manager, you will benefit from a competitive salary, generous holiday allowance, and a comprehensive benefits package, including flexible working options and a robust pension scheme. Join us in a role where your creativity and leadership will be valued, and where you can make a meaningful impact in the financial services sector while enjoying opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to share compelling stories about your past marketing successes. This will help them see how you can create engaging campaigns for their investment products.
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like LV=, and express your interest in working with them. You never know when an opportunity might arise!
✨Tip Number 4
Utilise our website to apply! We’ve got all the resources you need to make your application stand out. Plus, applying through our site gives you a better chance of being noticed by hiring managers. So, what are you waiting for?
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing and financial services shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at LV=.
Tailor Your Story:Make sure to customise your application to highlight your relevant experience in B2B marketing. We love a good story, so share examples of how you've successfully managed campaigns or led teams in the past.
Keep It Clear and Concise:We appreciate clear communication, so avoid jargon and keep your language straightforward. Show us you can convey complex ideas simply, just like you would in your marketing materials.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this fantastic opportunity.
How to prepare for a job interview at LV=
✨Know Your Audience
Before the interview, research LV= and their Savings & Retirement business. Understand their investment products and target audiences, especially financial advisers and consumers. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Marketing Manager, storytelling is key. Prepare examples of how you've created compelling product stories in the past. Be ready to discuss your copywriting and proofreading skills, as well as how you’ve engaged audiences through innovative marketing campaigns.
✨Demonstrate Leadership Experience
Since you'll be managing a team, come prepared with examples of how you've successfully led teams in previous roles. Highlight your ability to motivate and inspire others, and share instances where you've provided constructive feedback in a positive manner.
✨Be Ready for Market Insights
Expect questions about current market trends and competitor behaviours. Brush up on recent developments in the financial services sector and think about how these insights could inform your marketing strategies. Showing that you can assess and interpret market data will set you apart.
