At a Glance
- Tasks: Lead innovative marketing campaigns and create compelling product stories for investment products.
- Company: Join a dynamic team at LV=, a leader in financial services.
- Benefits: Enjoy 30 days' holiday, flexible benefits, and a competitive salary package.
- Why this job: Make an impact in the financial sector while developing your marketing skills.
- Qualifications: Experience in marketing, strong communication skills, and a passion for storytelling.
- Other info: Inclusive culture with opportunities for flexible working and career growth.
The predicted salary is between 40000 - 50000 £ per year.
We are pleased to offer a fantastic opportunity for a B2B Marketing Manager to join our Savings & Retirement business on a fixed-term basis of 12 months. Working closely with the Head of Marketing, you will be responsible for driving and delivering a marketing and communications plan to promote our investment products to external audiences, including financial advisers and consumers.
You will play a lead role in creating compelling product stories and will oversee the central coordination of the production of investment materials, literature and communications, working collaboratively with our investment experts, proposition and sales teams, plus external partners. You will also work collaboratively with colleagues to deliver creative and innovative marketing campaigns designed to engage and inspire our audiences, utilising all channels across the marketing mix. You will ensure all planned activity remains within budget and aligns to plan, maximising commercial value.
Key Responsibilities- Managing a team of 2-3 direct reports and providing leadership for coordinated business as usual (BAU) and planned campaign activities, to support the successful delivery of wider product and sales business objectives.
- Effectively managing key relationships with all relevant internal and external parties (including agencies, networks and media owners).
- Directing and developing the delivery of marketing communications, materials and content.
- Evaluating commercial and reputational value of marketing activity.
- Assessing current market trends, competitor and distributor behaviours and drivers within the market to determine campaign activity and messaging opportunities to develop competitive advantage.
- Ensuring full compliance with LV= policies and standards, and other regulatory and legislative requirements.
- Attending quarterly events and sales events periodically.
Our ideal candidate will:
- Be a passionate, proactive marketing professional with experience in financial services.
- Be able to communicate complex content clearly and simply, demonstrating the value LV= offers through jargon-free communications.
- Be experienced in line management, with an ability to motivate and inspire others, and deliver constructive feedback in an approachable and positive manner.
- Effectively identify, understand and interpret strategic and tactical marketing opportunities.
- Plan and project-manage effectively, with the ability to deliver key pieces of work in a timely and accurate manner.
- Communicate and collaborate with different stakeholders and coordinate a wide range of tasks to deliver performance.
- Competently work with technical information, with a keen eye for detail.
- Be an excellent storyteller with strong copywriting and proofreading skills.
This role is a Band C in the LV= salary structure. Please note all salary sacrifice benefits are subject to National Minimum Wage requirements i.e. you are unable to select any benefits that would reduce your base pay below the minimum wage threshold.
At LV= Life and Pensions, you will go above and beyond to do the right thing for our customers. We will reward your hard work with an attractive, competitive salary and benefits package, which includes:
- 30 days' holiday
- The opportunity to buy or sell up to five days of holiday
- An annual bonus scheme based on company and personal performance
- Flexible benefits, including a cycle to work scheme, personal accident insurance, critical illness cover, private medical insurance, and dental insurance
- Competitive pension scheme - LV= Life and Pensions will double-match the amount you pay, up to 14% (subject to National Minimum Wage requirements)
- Group Life Assurance of four times your basic pay to your dependents (you will have the option to increase this to 8 x cover)
- Group Income Protection, if you enrol into the pension scheme and reach 5 years of service
- Employee Assistance Programme (EAP) service for support when you need it
- Virtual GP service
- Shared parental leave
- Up to 20% discount on our life products for you and your immediate family.
We are proud of our inclusive culture at LV= and, as an equal-opportunity employer, we continually work to remove unconscious bias from our recruitment process. We value our colleagues for what they bring to our team regardless of any protected status or characteristics they may have. Talk to us about flexible working as part of your application - if it is right for you, our members and customers, and our business, then we will do everything we can to make it happen.
Please note that we are unable to offer Skilled Worker Visa Sponsorship for this role. Therefore, you must ensure that you are eligible to work in the UK without our sponsorship in order for your application to be considered.
Marketing Manager in London employer: LV=
Contact Detail:
LV= Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services sector and let them know you're on the lookout for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your storytelling skills polished! Since you'll need to create compelling product stories, practice sharing your own career journey in a way that highlights your achievements and passion for marketing. This will help you stand out in interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you would handle managing a team or delivering a marketing campaign under pressure. Use the STAR method (Situation, Task, Action, Result) to structure your answers and show off your experience.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect how your skills align with the role, and make sure to highlight your experience in B2B marketing.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing and financial services, and don’t forget to showcase your storytelling skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your skills align with our needs. Keep it clear and jargon-free, just like we like it!
Showcase Your Leadership Skills: Since you'll be managing a team, make sure to highlight your leadership experience. Share examples of how you've motivated and inspired others in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at LV=
✨Know Your Product Inside Out
Before the interview, make sure you understand the investment products you'll be marketing. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you communicate effectively and demonstrate your passion for the role.
✨Showcase Your Storytelling Skills
As a Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past campaigns. Be ready to discuss how you can translate complex financial concepts into engaging content that resonates with both financial advisers and consumers.
✨Demonstrate Leadership Experience
Since you'll be managing a team, come prepared with examples of how you've successfully led others. Talk about how you motivate your team, provide constructive feedback, and ensure everyone is aligned with the marketing goals. This will show your potential employer that you're ready to take on this responsibility.
✨Be Ready to Discuss Market Trends
Research current market trends and competitor behaviours in the financial services sector. Be prepared to discuss how these insights could inform your marketing strategies. This shows that you’re proactive and can think strategically about how to position the company's products effectively.