B2B Marketing Executive (Protection)

About The Role

We are thrilled to announce an exceptional opportunity for a Marketing Executive to become part of our current Protection Marketing team.

You will play a key role in contributing to the creation and execution of strategic marketing initiatives targeted at financial advisers, ensuring they achieve maximum impact. Reporting into the Marketing Manager, you will support the Protection marketing team with the delivery of a variety of activities, including key campaigns and communications, to support our commercial and reputational objectives.

Key Responsibilities

• Creating, planning and executing on-going B2B marketing initiatives in accordance with the agreed marketing strategy. Communicate marketing activity plans and performance to relevant stakeholders, ensuring appropriate support and response management.
• Drafting and planning content for LV= Adviser social media, monitoring their success and engagement statistics.
• Preparing and publishing mandatory communications as required.
• Regularly ensuring compliance standards are followed for all marketing, communications and product materials, including sign-off processes and content shelf-life reviews.
• Producing marketing communications, product materials and content for use in marketing ‘Always-on’ activity.
• Assisting with the drafting and planning of the team’s internal newsletter.
• Working effectively with all relevant internal (including product areas and sales) and external parties (including agencies, networks, industry bodies, media owners and affiliates), for the purposes of implementing marketing and communications activity.
• Acting as a brand and tone of voice champion for the wider Protection Marketing team, proofing copy and materials to ensure content is accurate, consistent and in line with guidelines, collaborating effectively with the Brand Design team.
• Monitoring competitor marketing activity to identify strengths, opportunities and potential threats.

About you

Our ideal candidate will…

• Be a proactive marketer with relevant marketing experience (ideally within the IFA or life & pensions markets) or have appropriate marketing qualifications e.g. Marketing Degree or CIM/ACIM or be working towards a qualification.
• Demonstrate strong literacy skills and attention to detail.
• Be a self-starter, able to think laterally and a good problem-solver.
• Showcase strong organisational skills.
• Effectively manage time, tasks, and costs across multiple campaigns/assets.
• Competently work across the ‘marketing mix’, writing copy for offline and online campaigns.
• Have some knowledge of the financial services landscape (advantageous).
• Proficiency in digital marketing strategies, with hands-on experience in managing Google Ads campaigns and analysing performance metrics (advantageous).
• Possess excellent communication skills, with the ability to build effective working relationships.
• Manage workload within a pressured and changing environment, with the ability to manage competing priorities and achieve high-quality outcomes.
• Be computer-literate with strong knowledge of Microsoft Office programmes and preferably previous experience of marketing platforms (e.g. Vimeo, Canva, HubSpot, LinkedIn).

About Us

At LV=, we want you to love what you do – that’s why we offer flexibility, and a competitive benefits package that rewards a job well done!

We offer hybrid working and have some flexibility with location.

Benefits of this role include:

• 28 days’ holiday, with the option to buy up to 2 additional days.
• A competitive pension for which LV= Life and Pensions will double match the amount you pay, up to 14%.
• An annual bonus scheme based on company and personal performance.
• Single cover private medical insurance which you can upgrade to family cover.
• Cycle to work scheme.
• Up to 20% discount on our life products for you and your immediate family.

Here at LV= Life and Pensions we always love to hear from great people, so don’t forget to follow us on Instagram, Twitter, LinkedIn and become a fan on Facebook. We’re also proud to say we’re an equal opportunity employer and value diversity and inclusivity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We’re also open to conversations about flexible working as part of your application – if it’s right for our customers, our business and for you then we’ll do everything we can to make it happen.

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