At a Glance
- Tasks: Lead influencer engagement and support integrated campaigns for exciting brands.
- Company: LUYA Agency, a dynamic PR agency with a focus on influencer marketing.
- Benefits: 28 days holiday, early finishes, remote work, and a Mac laptop provided.
- Other info: Join a close-knit team with clear progression opportunities and regular reviews.
- Why this job: Make a real impact in the fast-paced world of influencer marketing and travel culture.
- Qualifications: Agency experience in influencer engagement and strong relationship management skills.
The predicted salary is between 26000 - 30000 £ per year.
LUYA is a PR agency specialising in media relations, influencer engagement, social media and events, with a focus on multi-site businesses and brands rolling out across the UK and beyond. We work across retail, property, leisure, hospitality and tourism.
You'll be working across recognisable, multi-site brands in hotels, property and hospitality, with real ownership over how influencer marketing is done for them. We're also growing fast in place-making and tourism, where influencer engagement plays a huge role in putting destinations and locations on the map.
This is genuinely exciting territory if you love travel, culture and place as much as brand. Things move quickly here, campaigns turn around fast and no two weeks look the same. We're a small, close-knit team, so your work is visible and your ideas genuinely shape how campaigns come together. Progression here isn't vague; we monitor development and review the team regularly, so growth is a real, ongoing conversation.
The Role
We're looking for an experienced Influencer & Campaigns Executive to lead our influencer engagement offering and support integrated campaign delivery across the agency. You'll live and breathe the influencer landscape, spotting the right talent, building relationships that last and turning campaign concepts into activity that actually lands, on time and on brief.
Influencer Engagement
- Identifying the right talent and building targeted influencer lists aligned to each campaign's goals
- Managing outreach, negotiation, gifting, briefs and contracts from first contact through to delivery
- Managing influencer budgets and negotiating deals to secure the right partnerships at the right value
- Building and maintaining ongoing influencer relationships that clients can keep coming back to
Campaign Delivery
- Supporting integrated campaigns across our hotel, property, hospitality and tourism/place-making clients, working closely with the wider account and campaigns team
- Bringing creative ideas and input to campaign proposals and pitches
- Turning campaign concepts into deliverable plans, timelines and activity
- Coordinating content, events and activations that bring campaigns to life
Reporting & Evaluation
- Tracking and reporting on influencer and campaign results; reach, engagement, coverage
- Drawing out what's working (and what isn't) to sharpen future activity and client recommendations
Working as Part of the Team
- Working closely with our PR, social and events colleagues to land joined-up, integrated activity across every account
- Supporting media outreach when needed and understanding PR fundamentals well enough to see a campaign's requirements from every angle
- Keeping timelines and client expectations on track and flagging risks early rather than letting them build
- Using tools like Asana, Response Source and Canva to keep everything visible and on track across the team
You will also have the shared support of a PR Assistant.
About You
- Agency-side experience in influencer engagement and integrated campaigns, with demonstrable results
- Strong knowledge of the influencer landscape and how to manage those relationships (and budgets) well
- Genuinely creative: full of ideas, culturally switched on, always across what's trending next
- Highly organised, with sharp attention to detail even when things move fast
- Positive and solutions-focused: you bring energy to a challenge rather than a problem to a meeting
- Comfortable in a fast-paced, ever-changing environment and adaptable when priorities shift
What You'll Get
- 28 days holiday, plus an additional office closure between Christmas and New Year
- Early finish at 4pm on Fridays
- Mac laptop provided
- Remote-first working, with team days in Manchester and London to stay connected
- Regular reviews with real progression opportunities as the team grows
More Info
Full-time, remote-based within the UK. Start date: as soon as possible. Pay in range of £26,000–£30,000, depending on experience.
Influencer & Campaigns Executive employer: LUYA
At LUYA Agency, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. With a focus on influencer engagement and integrated campaigns, our team enjoys the flexibility of remote work while also benefiting from regular in-person team days in vibrant cities like Manchester and London. We offer competitive salaries, generous holiday allowances, and clear pathways for professional growth, making it an exciting place for those passionate about travel, culture, and impactful marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Campaigns Executive
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like LUYA. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like LUYA, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research LUYA inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Influencer & Campaigns Executive
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of LUYA. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at LUYA.
How to prepare for a job interview at LUYA
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
