Global Content Director, Lifestyle Homes & Interiors

My client is on a mission to create the most inspiring go-to destination for luxury gifting and interiors – a place where you can wrap yourself, and the people you love, in the world’s most luxurious and special products. Offering a very design-focused, multi-brand, multi-category product assortment, we are the place to find that very special gift and product for all the rooms of your homes, a place to be inspired by creativity and artisans from across the globe – all easily accessible and shoppable through our ecommerce platform, delivered with unparalleled high-touch service, and connecting with customers through storytelling and unique experiences.

The brand is about focus, beauty and care. We believe in sustainability through craftsmanship and offering products that are functional and made to last. We are a unique blend of curated assortment, a mix of recognised luxury brands, emerging creative talents, vintage pieces and local artisanal creations – and see developing our own product lines as a key component of our future offering. We are the place for inspiration and discovery, a place that aims to facilitate meaningful connections. Though we recognise the importance of the physical interaction to build relationships, we operate mostly online, focusing primarily on the US, UK and Middle Eastern markets, but delivering to 100+ territories.

The Global Content Director works closely with the Senior Management and Executive Board team and reports directly to the CEO. The Global Content Director will play a key role in the brand’s evolution, defining the Content strategy based on the Brand and Marketing Strategy, on a Global scale. The role has day-to-day responsibility for driving, developing and executing the annual marketing plans and establishing and coordinating all Brand marketing functions for the purpose of assuring company growth and profitability. To deliver the right experience, all activities will have to always gravitate around the core customer we are targeting as well as the brand pillars and values.

The role oversees all Marketing and Brand content projects, both internal and external, across multiple platforms and formats, driving desire, awareness and visibility in new audience groups to drive commercial growth. This individual is an expert in all things related to content strategy, creative thinking, innovative storytelling and channel optimization, brand consistency, segmentation and localization, analytics and meaningful reporting. The position collaborates across the business, working predominantly with Art Direction, Marketing, PR & Communications to help define the brand story and the way it reaches our audience.

Key Responsibilities

• Defining the Content Strategy across all channels to support both short and long-term ambitions
• Thinking outside of the box to implement innovative projects and activations that cut through
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice
• Optimizing all projects for engagement, user experience and visibility across channels including online, social media, email, point of purchase, mobile, video, print and physical.
• The development of a functional cross-departmental content calendar
• Supervising copy direction, Art Direction team, Production
• Define and own our Tone of Voice
• Integration of Content activities into our Campaign launches
• Conducting ongoing usability tests to gauge content effectiveness and project success – optimising where needed
• Gathering data and handle analytics and make recommendations based on those results
• Establishing work flow for requesting, creating, editing and publishing
• Ensuring consistent global experience and implement appropriate localization/translation strategies
• Work closely with Senior Management team on all creative and branding initiatives ensuring innovation and consistency

The candidate

The Global Content Director requires a combination Brand, Marketing and Editorial mindset, with a keen focus on desire, visibility and commercial growth:

• Proven Content strategy and creation skills
• Strong writing, presenting and editing skills
• The ability to lead and inspire teams of creative personnel and content creators – being able to think commercially and speak creatively
• Clear articulation of the Brand Direction behind the creation of each Content piece
• Leadership skills required to define and manage a set of goals involving diverse contributors and content types
• Project management skills to manage editorial schedules and deadlines
• Familiarity with principles of Marketing and the ability to evolve or ignore based on data insight
• Basic technical understanding of HTML, XHTML, CSS, Java, web publishing, Flash, etc.
• Fluency in web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications and social media monitoring, listening and reporting platforms
• A willingness to embrace change and an agile approach

Applicants not contacted within six weeks should consider their applications unsuccessful. Information provided by applicants will be treated in strict confidence and will be used for recruitment purposes only.