At a Glance
- Tasks: Own and create engaging social media content for luxury brands, driving online presence.
- Company: Join a luxury hospitality brand with a vibrant marketing team.
- Benefits: Enjoy hybrid working, wellness programmes, training opportunities, and staff discounts.
- Other info: Dynamic role with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of social media trends and make an impact in luxury marketing.
- Qualifications: Degree in Marketing or related field, plus social media management experience.
The predicted salary is between 27000 - 27000 £ per year.
We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands: Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next TikTok trend to reading what a dip in reach is telling you. Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.
Key Duties & Responsibilities
- Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity.
- Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform.
- Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts.
- Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone.
- Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities.
- Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next.
- Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager.
- Coordinate influencer and partner collaborations, including outreach, briefing and content approval.
- Ensure consistent use of brand guidelines and tone of voice across all social channels.
- Carry out additional social media and marketing duties as required.
Skills & Qualifications
- Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.
- Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio).
- Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools).
- Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice.
- Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite).
- Basic photography and videography skills, with an eye for what makes content stop the scroll.
About You
- Genuinely passionate about social media and on top of the latest platform trends.
- A creative eye for content, storytelling and visual detail.
- Confident being on camera or directing others during content shoots.
- Excellent written communication skills, with the ability to adapt tone of voice across channels.
- Highly organised, able to manage multiple content calendars and deadlines at once.
- Proactive and self-motivated, comfortable taking ownership of your channels.
- A collaborative team player, confident in pitching new ideas.
Benefits
- Hybrid working opportunities (after successful probation period).
- Employee recognition scheme, including Employee of the Quarter and Employee of the Year.
- Workplace wellness programme, including access to the fitness suite (off-peak times).
- In-house and external training opportunities.
- Staff discounts across both brands.
- Uniform provided.
- Free onsite parking.
Social Media Marketing Executive - Seasons Holidays Head Office - Marketing in Seaham employer: Luxury Lodges
Luxury Lodges in the United Kingdom is an exceptional employer, offering a supportive and family-oriented work culture where employees can thrive. With full training provided for the Hot Tub & Resort Maintenance Operative role, staff benefit from a clear path for progression, a competitive hourly rate, and a pension scheme, making it an ideal place for those seeking meaningful and rewarding employment in a beautiful resort setting.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Executive - Seasons Holidays Head Office - Marketing in Seaham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Luxury Lodges and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Luxury Lodges are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Luxury Lodges on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Luxury Lodges. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Executive - Seasons Holidays Head Office - Marketing in Seaham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Luxury Lodges. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Luxury Lodges:Show us that you’ve done your homework! In your application, briefly mention what you admire about Luxury Lodges’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Luxury Lodges
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Luxury Lodges will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Luxury Lodges, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
