Social Media Marketing Executive - Seasons Holidays Head Office - Marketing in Seaham

We’re looking for a Social Media Marketing Executive to take ownership of our social media presence across two luxury brands: Seaham Hall and the Luxury Lodges resort collection. This is a dedicated, hands-on role for someone who lives and breathes social media, from spotting the next TikTok trend to reading what a dip in reach is telling you. Based at Seaham Hall in County Durham, you’ll report directly to the Marketing Manager and be responsible for the day-to-day planning, creation, posting and performance of content across our social channels, working closely with the wider marketing team to bring campaigns to life online.

Key Duties & Responsibilities

• Own the social media content calendar across all platforms (Instagram, TikTok, YouTube and Facebook) for both brands, planning content in line with campaign priorities and seasonal activity.
• Create engaging, on-brand content (photography, video and reels, graphics and copy) tailored to the style and audience of each platform.
• Film and edit short-form video content, including on-site shoots at both Seaham Hall and Luxury Lodges resorts.
• Schedule and publish posts, and manage day-to-day community engagement, responding to comments, messages and reviews in a timely, on-brand tone.
• Monitor social media trends, platform updates and competitor activity, recommending new formats and content opportunities.
• Track, analyse and report on social media performance (engagement, reach, follower growth and conversions), turning data into recommendations for what to do next.
• Support the planning and delivery of paid social media activity and boosted posts, working within budget and alongside the Marketing Manager.
• Coordinate influencer and partner collaborations, including outreach, briefing and content approval.
• Ensure consistent use of brand guidelines and tone of voice across all social channels.
• Carry out additional social media and marketing duties as required.

Skills & Qualifications

• Degree in Marketing, Communications, Digital Media or a related field, or equivalent practical experience.
• Demonstrable experience managing social media accounts (professional, freelance or a strong personal portfolio).
• Confident creating content with Canva and Adobe Creative Suite (Photoshop, Premiere Pro or similar video editing tools).
• Strong working knowledge of Instagram, TikTok and YouTube, including platform-specific content formats and best practice.
• Comfortable using social media scheduling and analytics tools (e.g. Meta Business Suite, Later, Hootsuite).
• Basic photography and videography skills, with an eye for what makes content stop the scroll.

About You

• Genuinely passionate about social media and on top of the latest platform trends.
• A creative eye for content, storytelling and visual detail.
• Confident being on camera or directing others during content shoots.
• Excellent written communication skills, with the ability to adapt tone of voice across channels.
• Highly organised, able to manage multiple content calendars and deadlines at once.
• Proactive and self-motivated, comfortable taking ownership of your channels.
• A collaborative team player, confident in pitching new ideas.

Benefits

• Hybrid working opportunities (after successful probation period).
• Employee recognition scheme, including Employee of the Quarter and Employee of the Year.
• Workplace wellness programme, including access to the fitness suite (off-peak times).
• In-house and external training opportunities.
• Staff discounts across both brands.
• Uniform provided.
• Free onsite parking.