At a Glance
- Tasks: Promote NET-A-PORTER through media, manage PR projects, and support the team.
- Company: Join a leading luxury fashion brand with a dynamic PR team.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative expression.
- Other info: Diverse workplace that values creativity and offers excellent career growth.
- Why this job: Be at the forefront of fashion PR and make an impact in a global market.
- Qualifications: 3-5 years in PR, strong communication skills, and a passion for luxury fashion.
The predicted salary is between 49500 - 60500 £ per year.
- PR EXECUTIVE
- SUMMARY OF ROLE
Reporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams.
Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.
KEY RESPONSIBILITIES INCLUDE
- To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.
- Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business.
Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
- To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives.
Daily updates to be shared with the senior team with market breakdown.
Pivot when there is an issue and suggest a plan.
- To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
- Day to day management of the PR Assistant.
- Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner
- Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad hoc reports when required e. g. post-event.
- Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks.
Get into the customer mindset and think about what they are reading and listening to.
- Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.
- Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
- To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
- Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
- Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
- Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.
- Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.
Who you are
- 3-5 years PR experience, preferably working with luxury fashion brands
- Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements
- Proven ability to build and maintain relationships with journalists and key media outlets
- Good understanding of media landscapes, including digital, print, and broadcast
- Creative thinker who can generate fresh story ideas and campaign angles
- Highly organized, with the ability to manage multiple projects and deadlines simultaneously
- Proactive, self-motivated, and able to work both independently and as part of a team
- Adobe Photoshop, Indesign, Power Point and Excel
- Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences
Lux Experience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply.
We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers.
We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Associate
Workplace Type: Hybrid
Press Officer @NET-A-PORTER in London employer: LuxExperience
At NET-A-PORTER, we pride ourselves on being a leading luxury fashion destination that fosters a vibrant and inclusive work culture. Our Westfield office in London offers a dynamic environment where creativity thrives, supported by a dedicated team of experts. With competitive benefits including flexible working, private healthcare, and exclusive staff discounts, we are committed to your professional growth and well-being, making us an exceptional employer for those passionate about digital media in the luxury sector.
StudySmarter Expert Advice🤫
We think this is how you could land Press Officer @NET-A-PORTER in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like LuxExperience. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like LuxExperience, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research LuxExperience inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Press Officer @NET-A-PORTER in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of LuxExperience. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at LuxExperience.
How to prepare for a job interview at LuxExperience
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
