Store Manager – Premium Brand

From Luxe Talent, an international consultancy specialising in recruitment, selection, and training, we are currently looking for a Store Manager for one of our clients, an international Premium Fashion brand, for their boutique in London.

Key Responsibilities of the Store Manager

• Lead the overall management of the boutique, driving commercial performance, operational excellence, client experience, and team culture.




• Lead, inspire, and develop a large sales team of 30+ people, creating a high-performing, inclusive, creative, and collaborative environment.




• Define and execute mid- and long-term commercial strategies to strengthen the store’s performance, profitability, and competitive positioning.




• Set ambitious business objectives based on market dynamics, competition, external factors, and the brand’s growth priorities.




• Monitor and analyse key retail and commercial KPIs, including conversion, UPT, ATV, stock productivity, sales performance, and profitability.




• Identify performance gaps and translate commercial insights into clear action plans and strategic initiatives.




• Deliver an exceptional premium Customer Experience, ensuring that service reflects the brand’s heritage, craftsmanship, values, and contemporary positioning.




• Develop a strong client-centric culture, encouraging the team to anticipate customer needs and maximise opportunities for clienteling and customer loyalty.




• Encourage innovation across the sales floor, including new approaches to service, storytelling, client engagement, and store events.




• Ensure the team remains commercially agile and responsive to changes in fashion, culture, customer behaviour, and market trends.




• Act as a strategic partner to HQ and regional functions, providing relevant commercial insights and influencing decision-making.




• Work closely with cross-functional teams including HR, Commercial, Logistics, Visual Merchandising, and Finance to maximise store performance.




• Oversee all store operations, ensuring accuracy, compliance, efficiency, and consistently high execution standards.




• Lead inventory processes, stock management, stock-in-transit tracking, audits, shrinkage investigations, and inventory optimisation.




• Identify operational inefficiencies and implement continuous improvement initiatives to enhance quality, speed, and cost efficiency.




• Ensure the effective implementation of Visual Merchandising guidelines, product rotations, and product presentation standards.




• Train and coach the team on global selling standards, clienteling practices, product knowledge, and premium service expectations.




• Lead regular shop-floor coaching sessions, providing constructive feedback and developing selling behaviours aligned with the brand’s positioning.




• Recruit, retain, and develop high-potential talent aligned with the brand’s values, culture, and premium positioning.




• Manage staffing strategy, budgets, rotas, and resource allocation according to traffic patterns and commercial objectives.




• Drive succession planning, leadership development, and capability building within the team.




• Work closely with HR on employee relations, conflict resolution, disciplinary matters, and employee wellbeing.




• Foster a culture of belonging, psychological safety, diversity, respect, and shared success.




• Support the organisation and execution of exclusive events, marketing activities, and brand activations, acting as a Brand Ambassador and delivering an immersive client experience.

Requirements of the Store Manager

• Extensive experience as a Store Manager, Multi-Site Manager, or Senior Manager within Premium or Luxury Fashion Retail.




• Proven experience managing large teams of 30+ people and complex boutique structures.




• Strong understanding of retail operations, commercial KPIs, business performance, and market dynamics.




• Proven ability to develop and execute commercial strategies and translate business insights into measurable actions.




• Strong leadership, coaching, and people management skills, with a track record of developing and retaining talent.




• Experience in organisational development, succession planning, conflict resolution, and building high-performing teams.




• Excellent communication and stakeholder management skills, with the ability to influence people across different regions, cultures, and levels of seniority.




• Strong commercial acumen and strategic thinking, combined with a high level of emotional intelligence.




• Strong focus on Customer Experience, clienteling, and premium service standards.




• Passion for fashion, creativity, innovation, cultural trends, and contemporary retail.




• Strong analytical skills and confidence working with commercial reports and retail performance indicators.




• Ability to identify market opportunities, anticipate changes in customer behaviour, and adapt commercial strategies accordingly.




• Excellent organisational skills and the ability to manage multiple priorities in a fast-paced, international environment.




• Fluent English; knowledge of additional languages will be considered a plus.

What's the offer

• The opportunity to join an important international Premium Fashion brand and play a key role in its continued growth and evolution.




• Career development opportunities and clear leadership and management pathways.




• Tailored on-the-job learning, coaching, and professional development.




• An international, dynamic, and collaborative environment focused on talent development and wellbeing.




• Access to dedicated wellbeing platforms and programmes.




• 50% employee discount on products from the brand and its wider group.




• Opportunities to participate in exclusive events, brand activations, and initiatives focused on creating an elevated client experience.

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