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- Tasks: Lead brand and communications strategy, manage PR, and engage with media and influencers.
- Company: Join Luupli, a social media app focused on equity, diversity, and positive societal impact.
- Benefits: Equity-only compensation with future paid role after funding; be part of a growing startup.
- Why this job: Make a real difference in the social media landscape while building your career in a dynamic environment.
- Qualifications: Bachelor's degree in Communications or related field; senior-level experience in PR and media relations required.
- Other info: Opportunity to shape a brand from the ground up before its full launch in summer 2025.
The predicted salary is between 36000 - 60000 £ per year.
Director of Brand & Communications (Equity Only)
About Luupli
Luupli is a social media app that has equity, diversity, and equality at its heart. We believe that social media can be a force for good, and we are committed to creating a platform that maximizes the value that creators and businesses can gain from it, while making a positive impact on society and the planet. Luupli started internal testing since June 2024 and getting ready for a commercial BETA testing from December 2024, with the hope of launching fully summer of 2025. Our team is made up of passionate and dedicated individuals who are committed to making Luupli a success.
We are presently in search of an exceptional Head of Brand and Communications to lead and orchestrate all facets of internal and external communications for our brand. In this pivotal role, you will be entrusted with elevating our brand identity, coordinating public relations endeavours, and disseminating our narrative to a worldwide audience.
Exciting Update!
We are thrilled to announce our presence on the app store and the initiation of our invite-only BETA testing phase. We urge you to immerse yourself in our app\’s experience to gain deeper insight into our mission and vision, enhancing your engagement during the interview process.
Responsibilities:
· Develop and execute a comprehensive communication strategy encompassing media outreach, social media content curation, and influencer engagement.
· Safeguard and enhance the integrity and reputation of the Luupli brand across all platforms and touchpoints.
· Cultivate and nurture strategic relationships with key stakeholders, thought leaders, and influencers within the industry to amplify our brand presence.
· Lead and oversee PR initiatives, including but not limited to orchestrating media interviews, delivering impactful speeches, issuing press releases, and crafting compelling presentations.
· Act as the primary liaison for media inquiries, individual queries, and organizational communications, ensuring timely and accurate responses.
· Develop and disseminate a wide array of communication materials, including press kits, newsletters, blog posts, and thought leadership articles, to effectively convey the organization\’s messages to the public and media outlets.
· Monitor and analyse communication metrics and feedback to continuously optimize strategies and initiatives for maximum impact and engagement.
Qualifications:
· Bachelor’s degree in Communications, Journalism, Public Relations, or a related field. Advanced degrees or certifications are a plus.
· Proven track record of success in a senior-level communications or PR role, with extensive experience in developing and executing integrated communication strategies across diverse channels and platforms.
· Demonstrated expertise in managing media relations across online, broadcast, and print mediums, with a keen understanding of media landscape and trends.
· Proficiency in leveraging digital tools and technologies, including MS Office suite, social media management platforms, analytics tools, and content management systems.
· Exceptional verbal and written communication skills, with a keen eye for detail and storytelling prowess.
· Strong leadership acumen, with the ability to inspire and motivate cross-functional teams, foster a culture of collaboration and innovation, and drive results in a fast-paced, dynamic environment.
· Strategic thinker with excellent problem-solving skills and the ability to navigate complex issues and crisis situations with poise and agility.
· Proven ability to thrive in a startup or entrepreneurial environment, with a high degree of adaptability, resilience, and resourcefulness.
Compensation:
This position offers equity-only compensation, presenting a unique opportunity to acquire a stake in an exponentially growing enterprise and directly contribute to its prosperity. The role will turn into a paid role after securing seed funding, which may be end of the year or early next year.
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Contact Detail:
Luupli Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand & Communications (Equity Only)
✨Tip Number 1
Familiarise yourself with Luupli's mission and values. Understanding their commitment to equity, diversity, and equality will help you align your communication strategies with their core principles, making you a more attractive candidate.
✨Tip Number 2
Network with industry professionals who are already involved in social media or communications roles. Engaging with influencers and thought leaders can provide insights into the latest trends and may even lead to referrals for the position.
✨Tip Number 3
Stay updated on the latest developments in social media platforms and communication strategies. Being knowledgeable about current trends will demonstrate your proactive approach and readiness to contribute to Luupli's growth.
✨Tip Number 4
Prepare to discuss how you would handle potential PR crises or challenges specific to a startup environment. Showcasing your strategic thinking and problem-solving skills will highlight your suitability for this dynamic role.
We think you need these skills to ace Director of Brand & Communications (Equity Only)
Some tips for your application 🫡
Understand the Company Values: Before applying, take some time to understand Luupli's core values around equity, diversity, and equality. Tailor your application to reflect how your personal values align with theirs.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in communications or PR roles. Provide specific examples of successful strategies you've implemented that relate to brand identity and media relations.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also tell a story about your passion for social media and how you can contribute to Luupli's mission. Make it engaging and personal to stand out.
Showcase Your Communication Skills: Since this role requires exceptional verbal and written communication skills, ensure your application is free from errors and clearly articulates your thoughts. Consider including links to any relevant writing samples or projects.
How to prepare for a job interview at Luupli
✨Understand Luupli's Mission
Before the interview, make sure you fully grasp Luupli's commitment to equity, diversity, and equality. Familiarise yourself with their vision of social media as a force for good, and be prepared to discuss how your values align with theirs.
✨Showcase Your Communication Strategy Skills
Be ready to present examples of past communication strategies you've developed. Highlight your experience in media outreach, social media content curation, and influencer engagement, as these are crucial for the role.
✨Demonstrate Leadership Experience
Since this role requires strong leadership skills, prepare to share instances where you've successfully led teams or projects. Emphasise your ability to inspire collaboration and drive results in fast-paced environments.
✨Prepare for Media Relations Questions
Expect questions about your experience with media relations. Be ready to discuss how you've managed relationships with journalists and influencers, and how you would approach safeguarding and enhancing Luupli's brand reputation.
