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For Companies At a Glance
- Tasks: Lead marketing campaigns and engage with commercial specifiers to boost sales.
- Company: Join Lutron Electronics, a global leader in innovative lighting control solutions.
- Benefits: Enjoy competitive pay, growth opportunities, and a dynamic work culture.
- Why this job: Make an impact in a tech-driven environment while collaborating with creative teams.
- Qualifications: Degree in Marketing or related field; B2B marketing experience preferred.
- Other info: Lutron values diversity and encourages applicants from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Lutron Electronics is seeking a Commercial Marketing Leader to join our European team. This role is pivotal in adapting and executing integrated marketing programs that promote Lutron’s lighting control, fixtures, and automated window treatment solutions across the UK commercial market.
You will localize global positioning and messaging to resonate with regional audiences, leveraging insights from sales teams, customer feedback, and market research. Your work will drive awareness, engagement, and sales growth through strategic marketing initiatives tailored to the UK’s design community, channel partners, and commercial specifiers.
Responsibilities
- Adapt and execute integrated marketing campaigns using insights from sales, customer feedback, and market research.
- Manage communications with commercial specifiers (e.g., MEPs, lighting designers, architects), and contribute content direction for social media in collaboration with the central communications team.
- Support and enhance channel programs (e.g., commercial integrators, hospitality integrators) by tailoring global strategies to local needs and identifying opportunities for improvement.
- Collaborate with sales to identify new market opportunities and support joint marketing efforts with channel partners.
- Leverage and localize branding and marketing materials developed in the US, ensuring regional relevance.
- Manage relationships with media partners
- Lead planning and logistics for Lutron own event as well as trade shows and industry events (e.g., Light + Build, ISE), in coordination with residential marketing counterparts.
- Monitor market trends and identify gaps in offerings, providing input to product development teams.
- Manage marketing operations, including budgeting, promotions, sales materials, communications, media, and product launches.
- Establish KPIs and track campaign performance to optimize marketing ROI.
- Champion Lutron’s values and culture in all activities.
Qualifications
- Degree in Marketing, Business, Communications, or a related field with a minimum GPA of 3.0
- Proven experience in B2B marketing within a mid-to-large (preferably international) organization.
- Strong background in cross-functional collaboration (e.g., product, sales, CRM, marcomm, service).
- Proficiency in digital marketing across paid, earned, and owned media.
- Experience with sales enablement tools and tactics (e.g., training, brochures, demos).
- Excellent project management, communication, and stakeholder engagement skills.
- Analytical mindset with a focus on metrics and performance.
- Experience managing agencies and internal creative teams.
- Proficiency in Microsoft Office and Miro; Adobe Creative Suite is a plus.
Personal Attributes
- Customer-focused and commercially aware
- Flexible and adaptable to evolving market needs
- Innovative and proactive thinker
- Ethical and collaborative team player
Lutron Electronics’ position as theworldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputationofunsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing ourworldwide customers. This has allowed the company to invest in developingnew technologiesand services, expand our technical capabilities and global presence, and to find andretainthe best talent.Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information,viewour website atwww.lutron.com.
Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age,disabilityor genetics
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Commercial Marketing Leader employer: Lutron Electronics
Contact Detail:
Lutron Electronics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Leader
✨Tip Number 1
Familiarise yourself with Lutron's products and services, especially their lighting control and automated window treatment solutions. Understanding the technical aspects and benefits of these products will help you engage effectively with commercial specifiers and demonstrate your expertise during discussions.
✨Tip Number 2
Network within the UK design community by attending industry events and trade shows like Light + Build and ISE. Building relationships with architects, lighting designers, and MEPs can provide valuable insights and opportunities that align with Lutron's marketing initiatives.
✨Tip Number 3
Stay updated on market trends and competitor activities in the B2B marketing space. This knowledge will not only help you identify gaps in offerings but also allow you to propose innovative marketing strategies that resonate with the target audience.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've tracked campaign performance and optimised marketing ROI in previous roles. Being able to discuss specific metrics and outcomes will show your potential value to Lutron's marketing efforts.
We think you need these skills to ace Commercial Marketing Leader
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Commercial Marketing Leader position. Tailor your application to highlight how your skills and experiences align with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your B2B marketing experience, project management skills, and any relevant achievements. Use metrics to demonstrate your impact in previous roles, especially in areas like campaign performance and sales growth.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and Lutron Electronics. Discuss specific examples of how you've adapted marketing strategies based on customer feedback or market research, and how this experience will benefit the company.
Highlight Relevant Skills: Make sure to emphasise your proficiency in digital marketing, cross-functional collaboration, and any experience with sales enablement tools. Mention your analytical mindset and ability to track KPIs, as these are crucial for the role.
How to prepare for a job interview at Lutron Electronics
✨Understand the Company and Its Products
Before your interview, make sure to research Lutron Electronics thoroughly. Familiarise yourself with their lighting control solutions and automated window treatments. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your B2B Marketing Experience
Highlight your previous experience in B2B marketing, especially within mid-to-large organisations. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will show your capability to adapt and execute integrated marketing strategies.
✨Prepare for Cross-Functional Collaboration Questions
Since the role requires strong collaboration with various teams, think of examples where you've successfully worked with product, sales, or creative teams. Emphasise your communication skills and how you can bridge gaps between different departments.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used data to inform marketing decisions in the past. Prepare to talk about KPIs you've established and how you've tracked campaign performance to optimise marketing ROI, as this aligns with the analytical mindset they are looking for.
