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For Companies At a Glance
- Tasks: Lead marketing strategies for innovative lighting and window treatment solutions.
- Company: Join Lutron, a pioneer in lighting control with over 60 years of excellence.
- Benefits: Enjoy competitive pay, growth opportunities, and a dynamic work culture.
- Why this job: Make an impact in a tech-driven environment while collaborating with diverse teams.
- Qualifications: Degree in Marketing or related field; MBA preferred; B2B marketing experience required.
- Other info: Lutron values diversity and is committed to equal opportunity.
The predicted salary is between 28800 - 42000 £ per year.
Overview
We are seeking a dynamic and results-driven Channel Marketing Manager to help drive the continued growth of our business in the UK and Europe. In this role, you will own the development and execution of high impact marketing strategies focused on lighting control and automated window treatment solutions.
Our company founder, Joel Spira, invented the solid-state dimmer in 1959, and we have continued to make this line of solutions differentiated and value-added to our customers for over 60 years. The role will be responsible for positioning this innovation and the benefit it brings to our professional installer base and the customers they serve. You will translate powerful target audience insights to actionable marketing plans and messaging, and your impact will be growing awareness, adoption, and ultimately sales.
Responsibilities
Strategy
- Participate in the development and execution of marketing strategies, plans, and campaigns that grow product adoption and sales.
- Develop an understanding of Lutron’s goals and target customers for the region.
- Work with regional sales and business teams to incorporate customer feedback when identifying market needs, current barriers to growth, and possible solutions.
- Participate in the creation of annual marketing plans and budget, customer research activities, and other strategic growth initiatives related to the focused product category.
- Understand and leverage branding and marketing materials developed in the US, identifying if and where regional needs differ.
Project Work / Strategy Execution
- Support the launch of new products by testing and refining messaging, and touchpoint plans to ensure product benefits are effectively showcased and effectively positioned to target audiences.
- Share and apply external best practices to help improve processes, and develop individual and team skills and knowledge.
- Become knowledgeable in Lutron’s broader product portfolio and go-to-market approach to maximize your understanding and impact.
- Measure, track, and optimize campaign performance by establishing KPIs, conducting analysis, and reporting on progress towards achieving peak performance and a high return on marketing investment.
Internal Communication
- Work collaboratively across various functions including Creative Services (internal and external agencies), Product Management, MarTech, Sales, Data & Analytics, Finance and more.
- Regularly cross-share with corporate team to understand where goals overlap and where learnings and work can be shared, collaborating on projects as appropriate.
- Prepare and present updates during regional sales meetings, working closely with sales leadership.
External Communication
- Oversee Lutron Europe social media and manage external PR agency.
- Drive and develop email communications for Lutron’s customers.
- Oversee regional websites and ensure alignment with corporate web strategy.
People Management
- Manage the UK and European marketing team to successfully implement cohesive and aligned marketing strategies and plans.
Qualifications
- Degree in Marketing, Business, Communications, or related field. MBA Preferred with a minimum GPA of 3.0.
- Extensive marketing experience of working in a mid-large size (preferably international) business required, with direct experience in Business to Business (B2B) marketing.
- Experience working with cross functional teams to develop and execute business and marketing strategies (i.e. business, product management, sales, web, CRM, marcomm, sales ops, service, etc.).
- Understanding and experience across digital forms of paid, earned and owned media (e.g. paid social, search, PR, website, CRM), sales channel marketing touchpoints (e.g. packaging, merchandising, eCommerce product pages, distributor/retailer advertising) and sales enablement (e.g. training, brochures, demonstrations presentations).
- Excellent project management, communication, and relationship building skills.
- Understanding of and appreciation for metrics, with proven results.
- Experience in leading and managing a marketing team.
- Experience managing external agencies and internal creative services.
Lutron Electronics’ position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at .
Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics.
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Channel Marketing Manager employer: Lutron Electronics Co., Inc
Contact Detail:
Lutron Electronics Co., Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarize yourself with Lutron's product portfolio, especially their lighting control and automated window treatment solutions. Understanding the unique selling points and benefits of these products will help you articulate your vision for marketing strategies during interviews.
✨Tip Number 2
Network with professionals in the B2B marketing space, particularly those who have experience in the lighting or home automation industries. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and social media strategies. Since the role involves overseeing social media and email communications, showcasing your knowledge of current best practices can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs you've used in past marketing campaigns. Being able to demonstrate your analytical skills and how you've optimized campaign performance will resonate well with the hiring team.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications of the Channel Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Highlight Relevant Experience: Focus on your extensive marketing experience, especially in B2B environments. Provide specific examples of past projects where you developed and executed marketing strategies that led to measurable results.
Showcase Team Management Skills: Since the role involves managing a marketing team, emphasize your leadership experience. Discuss how you've successfully led teams in the past and the impact of your management style on project outcomes.
Demonstrate Knowledge of Metrics: The job requires an understanding of metrics and performance tracking. Include examples of how you've used data to optimize marketing campaigns and improve ROI in your previous roles.
How to prepare for a job interview at Lutron Electronics Co., Inc
✨Understand the Company and Its Products
Before your interview, take the time to research Lutron's history, especially the innovations they have brought to the market. Familiarize yourself with their product lines, particularly in lighting control and automated window treatments, as this will help you speak knowledgeably about how you can contribute to their marketing strategies.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous experience in B2B marketing, especially in mid-large size companies. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive product adoption and sales effectively.
✨Emphasize Collaboration Skills
Since the role requires working across various functions, be ready to provide examples of how you've successfully collaborated with cross-functional teams in the past. Discuss how you’ve integrated feedback from sales and other departments into your marketing plans to meet business goals.
✨Prepare for Metrics and KPIs Discussion
Lutron values data-driven decision-making, so come prepared to discuss how you measure campaign performance. Share examples of KPIs you've established in previous roles, how you tracked them, and the adjustments you made based on the data to optimize marketing efforts.
