At a Glance
- Tasks: Create and publish engaging content across Luton Town's social media platforms.
- Company: Join a passionate football club with a vibrant community.
- Benefits: Full-time role with opportunities to attend matches and grow your career.
- Other info: Collaborate with diverse teams and be an ambassador for Luton Town.
- Why this job: Be at the forefront of social media strategy in the exciting world of football.
- Qualifications: Degree in PR, marketing, or media; experience in social media management.
The predicted salary is between 30000 - 42000 £ per year.
Produce and publish first class content across all of Luton Town’s social media platforms. Lead on social media strategy creation and implementation. Help to maintain and update the Club website and App when required. Work alongside and collaboratively with all other departments at the Football Club to deliver campaigns, drive supporter engagement and identify opportunities to increase Club-controlled income.
KEY RESPONSIBILITIES
- Day-to-day creation and publishing of content across all social media platforms.
- Devise clear metrics for growth, benchmarking and reporting across all social channels.
- Devise a clear social media strategy to support the overarching Communications strategy.
- Set KPI’s on a quarterly basis around growth of channels and compare with peer group clubs.
- Stay on top of social media trends.
- Create and manage content plans for all Club social platforms.
- Lead on the analysis of social media stats and tracking growth of Club channels.
- Produce and self-shoot short-form social content optimised for all platforms.
- Graphic design and image editing within short timeframes.
- Assist in the posting and copy creation of press releases and matchday information.
- Ensure that important Club announcements are delivered online in a timely and professional way via the Club’s website and other distribution and media channels.
- Maintain and update sections of all social channels within your control.
- Conduct player/manager matchday interviews alongside Club talent as required.
- Be available to attend home and away first-team matches, as required by line manager.
- Liaise and creatively collaborate with Club partners and other departments within the Club to ensure that contractual commitments and activations are delivered, including supporting the Club’s commitment to equality, diversity and inclusion.
- Manage EFL advertisements on social media channels via their Socialie app.
MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION
- A degree in a relevant subject area (PR, English, marketing, journalism or media related).
- Previous experience of a professional football club’s media department.
- Excellent time-management skills and ability to turnaround features/work against tight deadlines, being able to respond to quick changes.
- Attention to detail in creating and posting across all online channels.
- Excellent communications skills across all levels with directors, coaches, players and fans, as well as the ability to mentor junior members of the media team.
- Experience of producing content for and managing social media platforms.
- Experience of planning and scheduling social media content on multiple channels.
- Experience in social media analytics reporting, and using analytics to guide strategic decisions on output.
- Experience of writing web content and editing/uploading videos.
- Experience of interviewing and producing content with footballers/professional sports people.
- Committed, enthusiastic and passionate about football and the delivery of all news and information from Luton Town Football Club.
- Be an ambassador for Luton Town Football Club, always presenting the Club in a positive image.
Additional Information
- This is a Full-Time role, including both home & away matches.
- Applicants must be eligible to live and work in the UK.
- Full, clean UK driving licence and access to a car would be advantageous.
Social Media Manager in Luton employer: Luton Town
Luton Town Football Club is an exceptional employer, offering a vibrant work culture that thrives on collaboration and creativity. As a Social Media Manager, you will have the opportunity to shape the Club's online presence while working in a passionate environment dedicated to supporter engagement and community values. With a commitment to employee growth and development, you'll find ample opportunities to enhance your skills and make a meaningful impact in the world of football.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Luton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Luton Town and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Luton Town are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Luton Town on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Luton Town. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Luton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Luton Town. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Luton Town:Show us that you’ve done your homework! In your application, briefly mention what you admire about Luton Town’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Luton Town
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Luton Town will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Luton Town, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
