At a Glance
- Tasks: Lead the club's media and communications strategy, enhancing brand engagement and reputation.
- Company: Join a dynamic football club with a strong community focus and innovative projects.
- Benefits: Flexible full-time role with opportunities for professional growth and development.
- Other info: Collaborative environment with a genuine passion for football and community engagement.
- Why this job: Make a real impact in sports media while connecting with passionate supporters and stakeholders.
- Qualifications: Proven experience in media or communications, ideally within sport or high-profile brands.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Media will lead and deliver the club's media, communications and content strategy across all non-football operations, including commercial partnerships, retail, ticketing, hospitality, community initiatives, our new stadium development - Power Court, and the club's corporate affairs.
The role will also own and develop the club's internal communications function, ensuring staff are informed, engaged and connected to the club's purpose and direction.
The role will ensure consistent, positive coverage of the club's business operations across local, national and industry media, while supporting the club's wider commercial, cultural and reputational objectives.
KEY RESPONSIBILITIES
- Lead the club's media and communications strategy across all non-football operations, ensuring alignment with commercial, community, corporate and people priorities.
- Own and develop the club's internal communications function - establishing the right channels, cadence and tone to keep staff informed, engaged and aligned with the club's values, priorities and major announcements.
Work closely with HR and senior leadership to ensure internal and external messaging land consistently.
- Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
- Develop integrated content and storytelling campaigns that enhance the club's brand, support commercial objectives, engage supporters and maximise value delivered to partners and stakeholders.
- Line manage and work collaboratively with the Football Communications Lead to ensure a joined-up communications approach across the club, providing strategic support on football-related activity where required while retaining clear ownership of non-football communications.
- Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
- Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.
SKILLS & EXPERIENCE
Experience & Knowledge
- Proven experience in a senior media, communications, or public relations role, ideally within sport, entertainment, or a high-profile consumer brand.
- Strong track record in media relations, reputation management and integrated content or campaign development.
- Experience designing and delivering internal communications programmes, including channel strategy, change communications and employee engagement initiatives.
- Excellent written and verbal communication skills, with the ability to shape clear narratives for a range of audiences including staff, supporters, partners, media, community stakeholders, and corporate audiences.
- Demonstrable experience leading and developing teams and managing external agencies and production partners.
- Confidence in advising senior executives on communications strategy, issues management and major announcements.
- Strong understanding of digital media, social platforms, content performance metrics, and internal communications tools and platforms.
Person Specification
- Calm, credible and solutions-focused under pressure, particularly during sensitive or high-profile issues.
- Strong written and verbal communicator, able to adapt tone and messaging for a wide range of audiences.
- Strategic thinker with a hands-on approach to delivery - comfortable working at both a senior advisory level and in the detail.
- Highly organised with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
- Collaborative and able to build effective working relationships across football and non-football departments.
- Proactive team player who can also work independently and take ownership of their area.
- Values internal communications as a strategic function and understands its role in building a strong organisational culture.
- Genuine passion for football, supporter culture, and the role clubs play in their communities.
- Additional Information
- This is a Full-Time role with a degree of flexibility given the nature of Football
- Applicants must be eligible to live and work in the UK
- #J-18808-Ljbffr
Head of Media in Luton employer: Luton Town
As the Head of Media at our club, you will be part of a dynamic and passionate team dedicated to enhancing our community's connection to football. We offer a vibrant work culture that values collaboration and creativity, alongside opportunities for professional growth in a high-profile environment. With our new stadium development and a commitment to engaging our supporters, this role provides a unique chance to make a meaningful impact while enjoying the benefits of working in a flexible and supportive setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Media in Luton
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Luton Town. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Luton Town, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
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We think you need these skills to ace Head of Media in Luton
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Luton Town. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Luton Town.
How to prepare for a job interview at Luton Town
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
