At a Glance
- Tasks: Lead marketing and communications strategies to boost fan engagement and club reputation.
- Company: Join Luton Town Football Club, a historic team with a vibrant community spirit.
- Benefits: Be part of an exciting growth phase with a chance to shape the club's future.
- Other info: Dynamic environment with opportunities for leadership and innovation.
- Why this job: Make a real impact in sports marketing while working with passionate fans and stakeholders.
- Qualifications: Proven experience in senior marketing roles, ideally in sports or entertainment.
The predicted salary is between 60000 - 80000 € per year.
About Luton Town Football Club: Founded in 1885, Luton Town Football Club is one of English football’s most historic clubs, with deep roots in its community and a proud identity at Kenilworth Road. As the club prepares for the next phase of its journey, with the development of the new 25,000-seat Power Court stadium, Luton Town is entering an exciting period of growth and transformation both on and off the pitch.
The Impact You’ll Make: Luton Town is looking for a Marketing & Communications Director to lead and develop the club’s marketing, communications, brand, and media strategies, strengthening reputation and deepening fan engagement. This is a senior leadership role with significant influence. You will set the strategic direction across marketing and communications, ensuring alignment across media, content, and campaign activity. From long-term planning through to day-to-day delivery, you will stay close to execution, ensuring strategy is translated into clear, consistent, and effective output across the club.
Key Responsibilities:
- Develop and deliver an integrated marketing and communications strategy aligned to the club’s objectives.
- Act as a strategic advisor to the CEO, Board, and Executive Team on communications, reputation, and stakeholder engagement.
- Lead the planning and delivery of integrated campaigns to drive fan engagement and revenue.
- Oversee and evolve the club’s brand identity, ensuring consistency across all platforms.
- Lead media relations and reputation management, including proactive storytelling, press releases, and crisis communications.
- Lead the club’s public relations strategy, overseeing proactive and reactive media engagement across sport, business, and community narratives.
- Build and maintain relationships with media, partners, governing bodies, and supporter groups.
- Lead the MarComms team, including digital content, media relations, PR, Marketing, and CRM, fostering high performance and collaboration.
- Set clear priorities, performance metrics (KPIs), and reporting frameworks across MarComms.
- Provide insight into fan, media, and public sentiment, to support decision-making at senior level.
Your Skills and Experience:
- Significant experience in senior marketing, communications, or MarComms roles, ideally within sports, entertainment, or high-profile consumer environments.
- Track record of developing and delivering strategic communications that enhance engagement and reputation.
- Strong experience in media relations and managing high-profile communications.
- Ability to operate at executive level, advising senior stakeholders and influencing decisions.
- Experience leading and developing teams in a fast-paced environment.
- Strong understanding of digital platforms, audience engagement, and data-led decision making.
How to Apply: If you are looking for a senior leadership role where you can shape strategy, influence decision-making, and play a visible role in a football club’s next phase of growth, click the apply button to be considered.
The Executives in Sport Group are retained on behalf of Luton Town Football Club to appoint a Marketing & Communications Director. All direct applications and CV's will be forwarded to The Executives in Sport Group.
Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.
Marketing & Communications Director: Growth, Brand & Fan Engagement in Luton employer: Luton Town Football Club
Luton Town Football Club is an exceptional employer, offering a unique opportunity to be part of a historic club at a pivotal moment in its evolution. With a commitment to community engagement and a vibrant work culture, employees benefit from professional growth opportunities within a dynamic environment that values innovation and collaboration. Joining the Executive Team as the Marketing & Communications Director means playing a crucial role in shaping the club's future while enjoying the excitement of working in the heart of Luton, especially with the upcoming development of the new Power Court stadium.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Communications Director: Growth, Brand & Fan Engagement in Luton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the club! When you get the chance to chat with potential employers, make sure to express your enthusiasm for Luton Town and its community. Share ideas on how you can enhance fan engagement and brand identity – it’ll show you’re the right fit!
✨Tip Number 3
Prepare for interviews by researching the club’s recent campaigns and initiatives. Be ready to discuss how your experience aligns with their goals. We want to see that you’ve done your homework and are genuinely interested in contributing to their growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about the role. Don’t forget to tailor your approach to highlight your strategic thinking and leadership skills – that’s what they’re looking for!
We think you need these skills to ace Marketing & Communications Director: Growth, Brand & Fan Engagement in Luton
Some tips for your application 🫡
Know Your Audience:Before you start writing, think about who will be reading your application. Tailor your language and examples to resonate with the values and goals of Luton Town Football Club. Show us that you understand their mission and how you can contribute!
Be Clear and Concise:We love a good story, but keep it relevant! Make sure your application is straightforward and to the point. Highlight your key achievements and experiences that align with the role of Marketing & Communications Director without waffling on.
Show Your Passion:Let your enthusiasm for football and community engagement shine through in your application. We want to see that you’re not just qualified, but also genuinely excited about the opportunity to make an impact at Luton Town.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting role. Plus, it helps us keep everything organised!
How to prepare for a job interview at Luton Town Football Club
✨Know Your Club Inside Out
Before the interview, dive deep into Luton Town Football Club's history, values, and recent developments. Understanding the club's identity and its community roots will help you connect your marketing strategies to their mission.
✨Showcase Your Strategic Vision
Prepare to discuss how you would develop and deliver an integrated marketing and communications strategy. Bring examples of past campaigns you've led that align with the club’s objectives, focusing on fan engagement and revenue growth.
✨Demonstrate Media Savvy
Since media relations are key for this role, be ready to share your experience in managing high-profile communications. Discuss specific instances where you've successfully handled press releases or crisis communications to enhance a brand's reputation.
✨Engage with Data-Driven Insights
Highlight your understanding of digital platforms and data-led decision-making. Prepare to explain how you've used audience insights to shape marketing strategies and improve engagement, as this will resonate well with the club's goals.
