At a Glance
- Tasks: Lead marketing and communications strategies to enhance fan engagement and club reputation.
- Company: Join Luton Town Football Club, a historic team with a vibrant community spirit.
- Benefits: Be part of an exciting growth phase with a competitive salary and leadership opportunities.
- Other info: Dynamic environment with a chance to influence key decisions at an executive level.
- Why this job: Shape the future of a football club and make a real impact in sports marketing.
- Qualifications: Proven experience in senior marketing roles, ideally in sports or entertainment.
The predicted salary is between 60000 - 80000 € per year.
About Luton Town Football Club: Founded in 1885, Luton Town Football Club is one of English football’s most historic clubs, with deep roots in its community and a proud identity at Kenilworth Road. As the club prepares for the next phase of its journey, with the development of the new 25,000-seat Power Court stadium, Luton Town is entering an exciting period of growth and transformation both on and off the pitch.
The Impact You’ll Make: Luton Town is looking for a Marketing & Communications Director to lead and develop the club’s marketing, communications, brand, and media strategies, strengthening reputation and deepening fan engagement. This is a senior leadership role with significant influence. You will set the strategic direction across marketing and communications, ensuring alignment across media, content, and campaign activity. From long‑term planning through to day‑to‑day delivery, you will stay close to execution, ensuring strategy is translated into clear, consistent, and effective output across the club.
Key Responsibilities:
- Develop and deliver an integrated marketing and communications strategy aligned to the club’s objectives.
- Act as a strategic advisor to the CEO, Board, and Executive Team on communications, reputation, and stakeholder engagement.
- Lead the planning and delivery of integrated campaigns to drive fan engagement and revenue.
- Oversee and evolve the club’s brand identity, ensuring consistency across all platforms.
- Lead media relations and reputation management, including proactive storytelling, press releases, and crisis communications.
- Lead the club’s public relations strategy, overseeing proactive and reactive media engagement across sport, business, and community narratives.
- Build and maintain relationships with media, partners, governing bodies, and supporter groups.
- Lead the MarComms team, including digital content, media relations, PR, Marketing, and CRM, fostering high performance and collaboration.
- Set clear priorities, performance metrics (KPIs), and reporting frameworks across MarComms.
- Provide insight into fan, media, and public sentiment, to support decision‑making at senior level.
Your Skills and Experience:
- Significant experience in senior marketing, communications, or MarComms roles, ideally within sports, entertainment, or high‑profile consumer environments.
- Track record of developing and delivering strategic communications that enhance engagement and reputation.
- Strong experience in media relations and managing high‑profile communications.
- Ability to operate at executive level, advising senior stakeholders and influencing decisions.
- Experience leading and developing teams in a fast‑paced environment.
- Strong understanding of digital platforms, audience engagement, and data‑led decision making.
How to Apply: If you are looking for a senior leadership role where you can shape strategy, influence decision‑making, and play a visible role in a football club’s next phase of growth, click the apply button to be considered.
Marketing and Communications Director in Luton employer: Luton Town Football Club
Luton Town Football Club is an exceptional employer, offering a unique opportunity to be part of a historic club that is on the brink of transformation with the development of the new Power Court stadium. The work culture is dynamic and community-focused, fostering collaboration and innovation within a passionate team dedicated to enhancing fan engagement and the club's reputation. Employees benefit from significant growth opportunities in a senior leadership role, where they can influence strategic direction and make a meaningful impact both on and off the pitch.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Communications Director in Luton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Luton Town or similar clubs. Attend events, join online forums, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for football and community! When you get the chance to chat with potential employers, make sure to express your love for the game and how you can contribute to the club's growth. Tailor your conversations to highlight how your skills align with their objectives.
✨Tip Number 3
Prepare for interviews by researching the club’s recent campaigns and community initiatives. Bring fresh ideas to the table that could enhance fan engagement and brand identity. This shows you’re not just interested in the role but are also invested in the club’s future.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about the opportunity. Don’t forget to follow up after applying; a little persistence can go a long way in making you stand out!
We think you need these skills to ace Marketing and Communications Director in Luton
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for football and the club shine through. We want to see how you connect with Luton Town's history and community spirit. Make it personal!
Tailor Your CV:Don’t just send a generic CV! We’re looking for someone who understands the unique challenges of sports marketing. Highlight your relevant experience in similar roles and how it aligns with our goals.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out. Use bullet points if it helps!
Apply Through Our Website:Make sure to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Luton Town!
How to prepare for a job interview at Luton Town Football Club
✨Know the Club Inside Out
Before your interview, dive deep into Luton Town Football Club's history, values, and recent developments. Familiarise yourself with their community initiatives and the upcoming Power Court stadium project. This knowledge will show your genuine interest and help you connect your experience to the club's objectives.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed marketing and communications strategies in previous roles. Highlight your ability to align these strategies with broader organisational goals, especially in a fast-paced environment like sports. Be ready to share metrics that demonstrate your success.
✨Engagement is Key
Think about how you can enhance fan engagement through innovative campaigns. Bring ideas to the table that reflect your understanding of digital platforms and audience engagement. Discuss how you would leverage data to inform your decisions and improve fan experiences at the club.
✨Build Relationships
Emphasise your experience in media relations and stakeholder engagement. Be prepared to talk about how you've built and maintained relationships with various partners and media outlets. This role requires collaboration, so showcasing your interpersonal skills will be crucial.
