Head of Media - Luton Town Football Club
About Luton Town Football Club:
Founded in 1885, Luton Town Football Club is one of English football’s most historic clubs, with deep roots in its community and a proud identity at Kenilworth Road. As the club prepares for the next phase of its journey, with the development of the new 25,000-seat Power Court stadium, Luton Town is entering an exciting period of growth and transformation both on and off the pitch.
As part of this next phase, Luton Town is looking for a Head of Media to lead its wider media, communications and content strategy, helping shape how the Club tells its story and engages audiences both internally and externally.
The Impact You'll Make:
As Head of Media, you will lead the Club’s media, communications and content strategy across its non-football operations, spanning commercial partnerships, retail, ticketing, hospitality, community initiatives, our new stadium development - Power Court, and corporate affairs.
You will play a key role in developing how the Club communicates with its different audiences, creating integrated content and storytelling campaigns that strengthen the brand, engage supporters and support wider commercial objectives.
Alongside external communications, you will lead the Club’s internal communications function and develop the existing media and content team, working closely with senior leadership and departments across the organisation to deliver a joined-up approach.
Key Responsibilities:
- Lead the Club’s media and communications strategy across its non-football operations, aligned with wider commercial, community, corporate and people priorities.
- Develop integrated campaigns and storytelling that strengthen the Luton Town brand, engage supporters and support commercial objectives.
- Lead and develop the club's media and content team, overseeing planning, production, editorial standards, and performance across owned and internal channels, managing agency, freelance and production relationships as required.
- Own and develop internal communications, ensuring staff are informed, engaged and connected to the Club’s priorities and direction.
- Manage proactive media relations and reputation management, acting as the primary communications lead for the club's business operations and securing consistent, positive coverage across local, national and industry media.
- Work collaboratively with the Football Communications Lead to ensure a joined-up approach across football and non-football communications.
- Partner with commercial, ticketing, retail, hospitality and other teams to ensure content and communications support audience and revenue growth.
- Provide strategic communications counsel to senior leadership, supporting executive messaging, all-staff communications, crisis communications, stakeholder engagement, and high-profile club announcements to protect and enhance the club's reputation.
Your Skills and Experience:
- Proven experience in a senior media, communications, or public relations role within sport, entertainment, a high-profile consumer brand or another relevant environment.
- Strong media relations, reputation management and stakeholder communication experience.
- Strong track record of developing integrated campaigns, content and storytelling for a range of audiences.
- Experience developing internal communications and supporting organisations through periods of change.
- Experience leading and developing teams, with the ability to provide structure and direction while remaining hands-on in delivery.
- Strong understanding of digital media, social platforms, audience insight and content performance.
- Confident working with senior leaders, with the credibility to advise, challenge constructively and gain buy-in across an organisation.
- Calm, credible and solutions-focused under pressure, particularly during sensitive or high-profile issues.
- Comfortable operating autonomously in a fast-paced environment, balancing strategic thinking with day-to-day delivery.
- Genuine passion for football, supporter culture, and the role clubs play in their communities.
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Head of Media in Luton employer: Luton Town Football Club
Luton Town FC Community Trust is an exceptional employer, offering a dynamic work environment where employees can make a meaningful impact in the local community. With a strong focus on professional development, the Trust provides opportunities for growth and learning while fostering a supportive and inclusive culture. Located in Luton, this role not only allows you to contribute to vital community initiatives but also to be part of a passionate team dedicated to delivering high-quality services and support.
