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For Companies At a Glance
- Tasks: Create and manage engaging social media content and impactful campaigns.
- Company: Join Luton Rising, the company behind London Luton Airport, driving positive change.
- Benefits: Enjoy flexible working, generous leave, and a supportive work environment.
- Why this job: Make a difference while building your brand and marketing skills in a vibrant community.
- Qualifications: Experience in communications or marketing, especially with social media and content creation.
- Other info: This role involves occasional evening/weekend events to bring the brand to life.
The predicted salary is between 33143 - 36363 £ per year.
About The Job
- Salary: £33,143 – £36,363 a year
- Hours per week: 37
- Contract type: Permanent
Are you ready to play a key role in an organisation driving change and delivering Luton’s bold 2040 vision? Luton Rising – the Luton Council-owned company that owns London Luton Airport – is seeking a talented and creative Social Media & Sponsorship Officer to help us tell our story and grow our impact.
In this exciting role, you’ll work closely with the Head of Marketing to create engaging content, deliver impactful campaigns, and activate high-profile sponsorship opportunities. You’ll help boost our brand presence, connect with our communities, and ensure our business interests are always strategically supported.
If you’re passionate about social media, brand building, and making a difference, we’d love to hear from you.
What You Will Do
- Develop, Manage, and promote Luton Rising’s social media—plan, produce, and schedule high-impact campaigns to drive awareness and engagement.
- Serve as our brand guardian—create compelling content at sponsored events and ensure brand consistency across all platforms.
- Track and report on campaign and event impact—with insights presented to senior leadership and the board.
- Act as a marketing advisor—supporting internal communications and ensuring the brand remains positively represented.
- Manage our photo and video asset library, ensuring data protection compliance.
You will also be part of events, sometimes lifting gear or attending evening/weekend activation days, to help bring the brand to life.
Please note this role does not attract sponsorship.
About You
What We are Looking For
- Proven experience in communications or marketing—especially social media content and video creation/editing.
- Strong skills in compelling visual and written content, campaign scheduling, and brand consistency.
- Excellent interpersonal, communication, and reporting abilities—comfortable interacting with stakeholders at all levels.
- Strong organisational skills with the ability to work independently across competing priorities.
About Us
Our ambitious Luton 2040 Vision – that no-one in Luton will have to live in poverty – is at the heart of everything we do. We recognise that our people are remarkable, talented, committed and passionate about serving our residents.
The people of Luton depend heavily on this council – and that means our workforce! Are you ready to realise the remarkable and help us deliver our vision?
We welcome applications from all sections of the community and are committed to developing a workforce that reflects the diversity of our borough
Application Process
On occasions, we may close a vacancy early due to a very high number of applications being received.
Benefits
We offer a range of excellent staff benefits which include:
- From 25 to 32 days’ annual leave: linked to length of service and grade
- Buying annual leave scheme: buy up to 20 days additional annual leave
- Career Pathways: step up in your career or move into a specialist area
- Pension scheme: with generous employer contributions of up to 20.2 per cent (at July 2023) and 3x salary death in service grant
- Generous relocation package: up to £8,000 (subject to eligibility)
- Employee Assistance Programme: a free, 24/7 confidential counselling and wellbeing support service available to all employees, their partner or spouse and dependent children over 16 still living at home
- Work/life balance: flexible working options including working from home where possible. We welcome requests for flexible working arrangements including part-time hours and alternative working patterns
- Training and support: unlimited access to development courses, mentoring and support and clear career pathways
- Staff offers: includes discounts on your MOT, gym and fitness, restaurants and salons
- Arriva Travel Club: great value savings on local bus travel
How To Apply
We understand that job applications take time and effort, but a high-quality application shows that you are professional with a good attention to detail. The recruiting manager may receive a number of applications for each job advertised so you want yours to stand out!
Our ‘How to apply\’ page has more tips to help with your application: How to apply
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Social Media & Sponsorship Officer employer: Luton Borough Council
Contact Detail:
Luton Borough Council Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Sponsorship Officer
✨Tip Number 1
Familiarise yourself with Luton Rising's current social media presence. Engage with their posts and understand their brand voice, as this will help you tailor your approach when discussing how you can enhance their online engagement.
✨Tip Number 2
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss the strategies you used, the results achieved, and how you can apply similar tactics to boost Luton Rising's brand presence.
✨Tip Number 3
Network with professionals in the marketing and social media fields. Attend local events or webinars related to social media marketing to build connections that could provide insights or referrals for your application.
✨Tip Number 4
Stay updated on the latest trends in social media and sponsorship. Being knowledgeable about current best practices will not only impress during interviews but also demonstrate your passion for the role and the industry.
We think you need these skills to ace Social Media & Sponsorship Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media and marketing. Use specific examples of campaigns you've worked on and the impact they had, as this role requires proven experience in these areas.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and brand building. Mention how your skills align with Luton Rising's mission and the 2040 vision, showcasing your understanding of their goals.
Showcase Your Creativity: Include links to your portfolio or examples of your work, especially any social media content or campaigns you've created. This will demonstrate your ability to produce engaging content and your creativity.
Highlight Interpersonal Skills: Since the role involves interacting with stakeholders at all levels, emphasise your communication and interpersonal skills in your application. Provide examples of how you've successfully collaborated with others in previous roles.
How to prepare for a job interview at Luton Borough Council
✨Showcase Your Social Media Savvy
Be prepared to discuss your experience with social media platforms. Bring examples of successful campaigns you've managed, and highlight how you engaged audiences and increased brand awareness.
✨Demonstrate Your Creative Skills
Since the role involves creating compelling content, think of a few creative ideas or concepts you could propose during the interview. This will show your proactive approach and passion for the role.
✨Prepare for Stakeholder Interaction
Given the need for excellent interpersonal skills, practice how you would communicate with various stakeholders. Be ready to share examples of how you've successfully collaborated with different teams in the past.
✨Understand the Brand and Vision
Familiarise yourself with Luton Rising's mission and the 2040 vision. Being able to articulate how your skills align with their goals will demonstrate your genuine interest in the organisation and its impact.
