At a Glance
- Tasks: Create engaging, SEO-optimised content for a luxury homeware brand and collaborate with marketing teams.
- Company: Join Lusso Stone, a prestigious international luxury brand with British heritage.
- Benefits: Enjoy a competitive salary, company pension, gym access, and employee discounts.
- Other info: Be part of a positive, collaborative environment with opportunities for professional growth.
- Why this job: Make an impact in a creative role that blends writing with strategic SEO for a luxury brand.
- Qualifications: 3+ years in content writing and SEO, with strong skills in digital marketing tools.
The predicted salary is between 28000 - 30000 £ per year.
We are seeking an experienced and detail-oriented Content Writer & SEO Executive to join our growing homeware brand. This role requires a strategic thinker with strong writing skills and a thorough understanding of on-page SEO. The successful candidate will be responsible for creating compelling, optimised content that supports organic growth, brand storytelling, and commercial performance. Reporting directly to the Head of Marketing, the role also involves collaboration with external SEO and digital PR agencies to ensure alignment on strategy and execution.
Qualifications & Experience
- Minimum of 3 years of experience in content writing and SEO within e-commerce, lifestyle, or homeware industries.
- Demonstrated ability to develop and execute successful SEO content strategies.
- Strong writing, editing, and proofreading skills with a keen eye for detail and clarity.
- Proficiency in using SEO tools such as SEMrush and Google Search Console.
- Experience working with CMS platforms such as Shopify, or equivalent.
- Strong understanding of on-page SEO techniques, including keyword placement, internal linking, and metadata.
- Experience working in collaboration with external SEO and digital PR agencies is essential.
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
Key Responsibilities
- Work with the Marketing team to help develop and execute a content strategy aligned with SEO objectives, brand positioning, and business goals.
- Create high-quality on-site content, including homepage copy, category and product descriptions, landing pages, and promotional messaging.
- Write engaging, informative, and SEO-optimised blog articles tailored to the homeware audience.
- Optimise existing content for improved search visibility, including metadata, internal linking, keyword integration, and formatting.
- Conduct keyword research, monitor search trends, and analyse competitor content to identify opportunities for content improvement and expansion.
- Collaborate closely with external SEO and digital PR agencies to align on content planning, backlink strategies, and outreach opportunities.
- Contribute to content requirements for campaigns, new product launches, and seasonal initiatives across digital platforms.
- Maintain and manage a content calendar to ensure consistent publication and campaign support.
- Track and report on key SEO and content performance metrics using tools such as Google Analytics, Google Search Console, and SEMrush.
- Provide regular performance insights and content recommendations to the Head of Marketing.
- Ensure all content adheres to brand tone, voice, and quality standards while maintaining relevance for both customers and search engines.
About Lusso
Lusso Stone is an international high-end luxury brand with British Heritage.
Benefits
- Company pension
- Referral programme
- Free on-site parking
- On-site gym
- Company events
- Employee discount on our luxury products
- Opportunities for professional development and career growth
- A positive and collaborative work environment within a prestigious brand
Salary £28,000 - £30,000 per annum depending on experience.
Job Type Full-time, in person. Office based. Reliably commute or plan to relocate before starting work.
SEO Content Executive employer: Lusso
Lusso Stone is an exceptional employer that fosters a positive and collaborative work environment, perfect for those looking to grow their careers in the luxury homeware sector. With benefits such as a company pension, on-site gym, and opportunities for professional development, employees are supported in both their personal and professional journeys. Located in a prestigious setting, Lusso Stone offers a unique chance to contribute to a brand with rich British heritage while enjoying a rewarding work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lusso and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lusso are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lusso on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lusso. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lusso. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lusso:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lusso’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lusso
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lusso will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lusso, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
