At a Glance
- Tasks: Support and deliver PR activities across the UK & Ireland, building media relationships.
- Company: Join a pioneering, employee-owned cosmetics brand committed to ethical practices.
- Benefits: Enjoy 25 days holiday, 50% discount on products, and flexible working options.
- Other info: Dynamic role with opportunities for travel and community engagement.
- Why this job: Grow your PR career in a values-driven environment while making a real impact.
- Qualifications: Strong communication skills and experience in drafting press materials required.
The predicted salary is between 31500 - 38500 £ per year.
Location: London & Liverpool Hybrid, plus some travel.
Diversity matters
We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future. We see you, we celebrate you, we want you!
Who We Are
You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good. The Living Wage Foundation’s statement 'a hard day's work deserves a fair day's pay' is one that we are proud to commit to in the UK. As an accredited Living Wage employer, we put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts - whether that’s an ingredient in a product, or the minerals in a smartphone.
The role
This is a fantastic opportunity for someone looking to grow their PR career in a values-driven, fast-paced environment. As our Regional and Anchor Store PR Coordinator, you will support and deliver PR activity across the UK & Ireland, helping to earn media coverage, build regional media relationships, and bring the Lush brand to life in communities up and down the country. You will work closely with the UK&I Retail PR Lead and store teams, contributing to regional campaigns and anchor store PR while also supporting the day-to-day running of the press office. You will play an active role in key seasonal moments including Christmas, Diwali, Hanukkah, Lunar New Year and Valentine’s Day. The role is hybrid, based between London and Liverpool, with very frequent travel across the UK&I as a core part of the role. This includes attending regional events, supporting anchor stores, and building media relationships in communities throughout the country.
Key Responsibilities
- Support the development and delivery of regional PR plans across the UK&I, working closely with the UK&I Retail PR Lead
- Proactively research, build and nurture regional media contacts throughout the UK&I, developing relationships that help drive coverage
- Help to generate and place stories about Lush products, stores, store events, people and brand ethics across local and regional media
- Support the adaptation of national PR and brand strategies into relevant, creative consumer activity across regional channels
- Work with UK&I store managers to support and coordinate regional PR activity
- Write and distribute seasonal and regional press releases and pitches, tailored to regional audiences and media
- Support the planning and on-the-ground delivery of regional PR events
- Support PR activity for Lush’s anchor stores in line with the company’s brand strategy, helping these flagship locations receive strong, consistent coverage
- Help develop and pitch anchor store stories that highlight the unique character, events and community impact of each location
- Coordinate press send-outs and support media sell-ins for anchor store moments and launches
- Coordinate Lush Spa and Lush store experience appointments
- Compile monthly regional PR updates highlighting wins, impact on business drivers and standout press quotes
- Upload press releases and content to WeAreLush.com
- Support the wider team with administrative duties as needed
Skills, Knowledge and Expertise
- Clear and effective communicator across all channels and audiences
- Deep understanding of the diverse UK&I regions and regional media landscapes
- Extensive experience drafting press releases and pitch materials
- Established network of regional media relationships
- Exceptional time management with a proven ability to prioritize and manage workloads
- Responsive and agile when handling requests, paired with a proactive willingness to help
- Adaptable self-starter who focuses and thrives in fast-paced, dynamic environments
- Meticulous attention to detail combined with high operational efficiency
- Collaborative team player who learns quickly and takes direction well
- Strong interpersonal skills with the confidence to share new ideas
- Flexible mindset naturally aligned with Lush's unique culture and values
Benefits
- 25 days holiday plus bank holidays
- 6 months of full pay for parental leave (primary caregiver must qualify for SMP)*
- Enhanced paternity leave*
- Bonus scheme
- Day off for weekday birthdays
- Holiday purchase scheme
- 50% discount on Lush products and spa treatments
- Cycle to work scheme
- Discounted rail and bus season tickets
- Employee assistance programme
- Wellbeing & mindfulness sessions
- Access to employee-led Community Networks, including Disability and Chronic Illness, Family Support, Global Majority (Race and Ethnicity), LGBTQIA+, Menopause and Neurodiversity communities.
- Tailored gender affirming care*
We believe that your information is yours and that it is Lush's responsibility to process your personal information in a secure, fair and accurate manner. Every individual processed by LUSH has certain rights over their data, which are detailed in our Privacy Notice.
Regional & Anchor Store PR Coordinator: UK & Ireland - Internal only employer: Lush
LUSH is an exceptional employer that prioritises employee growth and development, offering a vibrant work culture where creativity and passion for customer service thrive. Located in the heart of the United Kingdom, employees benefit from a supportive environment that encourages teamwork and community engagement, making it a rewarding place to build a career in retail management.
StudySmarter Expert Advice🤫
We think this is how you could land Regional & Anchor Store PR Coordinator: UK & Ireland - Internal only
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Lush. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Lush, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Lush inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Regional & Anchor Store PR Coordinator: UK & Ireland - Internal only
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Lush. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Lush.
How to prepare for a job interview at Lush
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
