At a Glance
- Tasks: Lead digital marketing strategies and enhance the Lush Club rewards programme.
- Company: Join a vibrant, ethical brand committed to sustainability and customer loyalty.
- Benefits: Enjoy 25 days holiday, competitive salary, and a hybrid work environment.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on global marketing initiatives while promoting sustainability.
- Qualifications: Experience in digital marketing and loyalty programmes is essential.
The predicted salary is between 48000 - 58000 £ per year.
Location: London, Hybrid. Contract: 13-14 month Fixed Term Contract
Diversity matters
With the global rollout of the Lush Club rewards programme completed across relevant group markets, your focus will shift towards enhancing the programme, driving strategic localisation, and outlining the future of the rewards scheme. Reporting directly to the Global Head of Digital Marketing and Programmes, you will take on key responsibilities including leading strategic initiatives, optimising digital campaigns, enhancing omnichannel customer experiences, and utilising data-driven insights to report on success and drive continuous improvements. You will work closely with Regional Leads who act as the bridge with markets.
Key Responsibilities
- Lush Club & Rewards: Day-to-day running of the programme, programme enhancement, strategic localisation, and future global planning
- Lush Wallet: Further global rollout
- Reward Restructuring: Scope ways in which the Lush Club loyalty program and its member promotions can be visible in agentic commerce and to AI agents to future-proof the program
Key Responsibilities Across Workstreams
- Strategic Oversight: Define the future roadmap for Lush Club, ensuring central strategies are adapted effectively for regional markets and partner franchisees.
- Ethics & Values Alignment: Partner with the Earthcare team to integrate Lush’s ethical charter and closed-loop recycling initiatives into global promotions.
- Budget & Compliance Management: Oversee global loyalty budgets and act as a key stakeholder for ongoing legal/compliance maintenance of Lush Wallet.
- App & Sign-Up Growth: Work with Regional Leads to launch engaging initiatives that drive loyalty sign-ups, app downloads, and store-floor excitement.
- Omnichannel Experiences: Develop campaigns that unify digital touchpoints and retail stores, partnering with Anchor flagship shops for exclusive in-store activations.
- Rewards Creation: Ideate and deliver exclusive rewards, early access launches, product drops, and experiences that delight loyal customers.
- Performance Reporting: Monitor global performance, produce the monthly Lush Club report, and present actionable insights at global marketing calls.
- Digital Feature Delivery: Collaborate with Tech, CRM, and Dev teams to build new app/web features and resolve ongoing platform issues or bugs.
- Future Tech Integration: Scope opportunities to surface Lush Club offers within agentic commerce and AI-driven platforms.
- Supply & Fulfilment: Coordinate with Manufacturing and Digital Fulfilment teams to manage loyalty reward stock across digital and physical channels.
- End-to-End Campaigns: Brief, build, launch, and track campaigns while working with PR and Events teams to maximise reach.
- Leadership Alignment: Provide regular updates to founders and senior leadership to maintain visibility, secure buy-in, and resolve blockers.
- Regional Enablement: Serve as the primary global contact for regional teams, providing guidance, operational support, and best-practice sharing.
Skills, Knowledge and Expertise
- Loyalty & Digital Marketing Expertise: Proven track record leading, managing, and scaling global digital marketing and customer loyalty/rewards programmes.
- Omnichannel & Retail Engagement: Experience driving customer acquisition, app downloads, and engagement across both digital platforms (app/eCommerce) and physical retail store environments.
- Global Strategy & Localisation: Ability to adapt central global strategies for local international markets and franchisee networks while maintaining core brand consistency.
- End-to-End Campaign & CRM Management: Hands-on experience briefing, creating, executing, and tracking marketing campaigns alongside CRM and digital tech teams.
- Data & Performance Reporting: Skilled in using data insights to monitor programme success, build monthly performance reports, and present findings to senior leadership and global teams.
- Commercial & Budget Oversight: Experience managing programme budgets and evaluating financial mechanics (e.g., promotional margins and discount structures) to protect profitability.
- Cross-Functional Collaboration: Strong stakeholder management skills with experience partnering across Tech, CRM, Legal, Finance, PR, Design, and Supply Chain.
- Digital Product & Compliance Operations: Familiarity with digital wallet mechanics, app features, stock/inventory coordination for rewards, and ensuring legal compliance.
- Value-Driven Communication: Capability to integrate brand ethics (e.g., sustainability and circular economy initiatives) into customer-facing programmes and inspire retail staff on the shop floor.
Benefits
25 days holiday plus
Senior Digital Marketing & Loyalty Lead in London employer: Lush Limited
At Lush, we pride ourselves on being a family-run, employee-owned company that values diversity and community engagement. As a Store Trainee Manager in Peterborough, you'll enjoy a supportive work culture that prioritises personal growth and innovation, alongside competitive benefits like a generous discount on products, flexible working options, and a commitment to fair pay. Join us in creating memorable customer experiences while contributing to a business that believes in making a positive impact on the world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing & Loyalty Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lush Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lush Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lush Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lush Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing & Loyalty Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lush Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lush Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lush Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lush Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lush Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lush Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
