K-Beauty Assistant Counter Manager

Luneia Brands is bringing some of the most exciting and fast-growing Korean beauty brands to the UK luxury retail market.

We are building a portfolio of innovative, culturally relevant beauty brands that are shaping what’s next in beauty. From breakthrough products to emerging trends, our ambition is to connect customers with the brands they will be talking about next.

As we continue to grow, we are looking for an Assistant Counter Manager who is commercially driven, culturally connected and passionate about creating exceptional customer experiences.

Assistant Counter Manager

Luneia Brands | Oxford Street

Full Time | 37.5 hours per week

About Luneia Brands

Luneia Brands is bringing some of the most exciting and fast-growing Korean beauty brands to the UK luxury retail market.

We are building a portfolio of innovative, culturally relevant beauty brands that are shaping what’s next in beauty. From breakthrough products to emerging trends, our ambition is to connect customers with the brands they will be talking about next.

As we continue to grow, we are looking for an Assistant Counter Manager who is commercially driven, culturally connected and passionate about creating exceptional customer experiences.

The Role

K-beauty is rapidly expanding – and here to stay! We are looking for a full-time Assistant Counter Manager to join the team who is passionate, energetic, and ready to take the next step in their retail career.

Working closely with the Counter Manager, you’ll play a key role in driving the success of the counter – from delivering ambitious sales and KPI targets to inspiring the team and creating an unforgettable customer experience.

You’ll be someone who doesn’t wait to be told what to do. You’ll spot opportunities, bring energy to the counter and help turn the latest K-beauty trends, products and social moments into exciting commercial opportunities.

What You’ll Do

• Drive performance: Support the Counter Manager in delivering sales, KPIs and productivity targets, always looking for ways to maximise commercial opportunities.
• Lead by example: Motivate and support the team on the shop floor, helping colleagues build their confidence, product knowledge and K-beauty expertise.
• Create exceptional experiences: Build genuine customer relationships and deliver personalised, engaging consultations that make K-beauty feel exciting and accessible.
• Be a K-beauty expert: Stay curious about Korean beauty culture, ingredients, innovation, hero products and the trends shaping the industry.
• Turn trends into sales: Understand the influence of TikTok, creators and social culture on beauty discovery, and use this knowledge to create engaging product stories and conversations.
• Take ownership: Spot opportunities, solve problems and proactively look for ways to improve the customer experience and counter performance.
• Share insight: Feed back customer, competitor and market trends to the wider Luneia team.
• Be a team player: Identify business needs to the Counter Manager, go above and beyond to support with key priorities or responsibilities, and lead the wider team in line manager’s absence when needed.
• Set the standard: Help maintain exceptional standards across service, presentation, stock and operations.

What You’ll Bring

• Previous retail or customer-facing experience, ideally within beauty, luxury or premium retail.
• A strong commercial mindset and confidence working towards sales and KPI targets.
• A professional, friendly and respectful manner at all times especially when handling customer or line manager feedback.
• Natural leadership skills and a passion for supporting and learning from others.
• A natural understanding and curiosity about K-beauty, emerging skincare trends and ingredients, and the hero products that drive customer loyalty.
• An entrepreneurial, proactive mindset – you see opportunities and take action.
• The confidence to turn product knowledge and trends into compelling customer conversations and sales.
• Willingness to work a flexible schedule (including weekends and/or bank holidays) based on the business needs
• Excellent communication skills and the ability to build strong relationships with colleagues, customers and head-office teams.
• NVQ L3 Beauty Therapy qualification or above is a plus

Why Luneia?

This is an opportunity to join a growing business at an exciting point in its journey and play a genuine role in the expansion of key Korean beauty brands in the luxury retail landscape.

You’ll have the opportunity to influence how customers discover K-beauty, establish the brand as a key player in the UK skincare market and help shape the growth of an area that is redefining beauty for a new generation.

What We Offer:

• Competitive salary dependent on experience and qualifications
• Performance-based annual bonus structure tied to brand and commercial KPIs.
• Generous holiday allowance including a day off to celebrate your birthday!
• Workplace pension scheme
• Free eye tests
• Generous employee product discount across our brand portfolio.
• Senior role with direct influence on the strategic direction of a high-growth business, with significant career development opportunity
• A collaborative, entrepreneurial, and inclusive environment with a genuine focus on innovation and team wellbeing

If you’re ambitious, commercially sharp and always looking for what’s next in K-beauty, we want to hear from you.

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