Employment type: Fixed-term contract About OpenAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritising safety, responsible use, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences. About the Team Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption. The EMEA B2B Marketing team translates global priorities into regionally relevant programmes that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Developer Marketing and Relations, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Creative, Media, Marketing Operations, and regional leadership. About the Role We are hiring an FTC B2B Influencer Marketing Lead, EMEA to build and scale OpenAI’s influencer marketing capability across knowledge workers (KW), business decision-makers (BDMs), and developer audiences. You will own the strategy and hands-on delivery across multiple European markets (working closely with in-market comms French and/or German is a strong advantage. Have directly managed agencies and creator partners, including selection, onboarding, briefing, negotiation, contracting, production, usage rights, paid amplification, and performance management. Understand the mechanics and economics of organic and paid creator distribution, and can partner effectively with a media agency to turn strong content into scaled, measurable campaigns. Are analytically strong and comfortable setting goals, designing measurement approaches, reading performance data, and making clear recommendations when attribution is imperfect. Combine strong editorial and technical judgement with operational rigour. You can protect creator authenticity while maintaining accuracy, brand safety, compliance, and message integrity. Are both strategic and hands‑on: comfortable setting the direction, building the system, finding the creator, improving the brief, resolving an approval issue, and getting the programme live. Build trust quickly across creators, agencies, marketers, technical teams, and senior stakeholders, and communicate clearly when priorities, evidence, or trade‑offs are contested. Are energised by AI and motivated to help developers, businesses, and knowledge workers across Europe understand and adopt transformative technology responsibly. Workplace
FTC B2B Influencer Marketing Lead, EMEA Lead GreenLight Workforce Solutions IncLondon, UK Workplace 3 hours ago
