Senior Account Executive - B2B Financial Services / Fintech PR
Location: Hybrid (Central London, 2 days a week)
The company
We’re looking for a Senior Account Executive to join the growing B2B team at an award-winning London PR agency, working across a varied portfolio of clients spanning financial services, fintech, technology and other fast-growth B2B sectors.
The agency has a strong reputation for delivering intelligent and creative B2B campaigns, combining media relations with thought leadership, reactive commentary, newsjacking and issues-led campaigns designed to get clients into the conversations that matter.
This is a fantastic opportunity for an established SAE, or someone operating at an equivalent level, who already has a solid grounding in B2B financial services or fintech PR and wants to continue building that specialism while gaining exposure to a broader mix of technology-led and emerging sectors.
The role
You’ll be at the heart of day-to-day delivery across your client portfolio, working closely with senior team members while taking genuine ownership of campaigns.
Responsibilities will include:
- Proactively identifying media opportunities around breaking news, regulation, government announcements and wider industry developments
- Pitching stories, commentary and thought leadership to national business, financial services, fintech and relevant trade media
- Drafting reactive commentary, bylined articles, opinion pieces and media announcements
- Running proactive and reactive press office activity
- Developing strong relationships with journalists and continuing to build your media network
- Working closely with clients and becoming a trusted day-to-day contact
- Contributing creative ideas and identifying opportunities to take campaigns beyond traditional B2B PR
- Managing activity against campaign plans and KPIs
- The agency takes a creative, issues-led and data-led approach to B2B communications, helping clients move beyond traditional trade media and secure attention across mainstream news, national business and broadcast outlets.
Who we’re looking for
For this particular hire, previous B2B financial services and/or fintech PR experience is essential.
You’ll ideally have:
- Experience of agency-side PR experience
- Current Senior Account Executive experience, or experience at an equivalent level
- A strong background working with financial services and/or fintech clients
- Broader B2B or technology PR experience would be a real advantage
- Excellent media relations skills with demonstrable experience pitching and securing high-quality coverage
- A strong understanding of the financial services and fintech news agenda
- Excellent writing skills across commentary, thought leadership, bylines and press materials
- Confidence working directly with clients and journalists
- A proactive, news-hungry approach and genuine enthusiasm for media relations
- This isn't a role for someone looking to move into B2B or fintech for the first time. We’re looking for somebody who already understands the space and can hit the ground running, while being excited by the opportunity to broaden their experience across technology, climate/cleantech and other B2B sectors.
Salary & Benefits
Salary - £35,000–£38,000, depending on experience.
Location - the role is based in central London with hybrid working, typically two days per week in the office.
Benefits include:
- 25 days’ annual leave
- 50% subsidised gym membership
- Optical cover
- Mental health support
- £250 annual remote-working/broadband allowance
- If you’re currently working within B2B financial services or fintech PR and are looking for more ownership, broader client exposure and the opportunity to continue progressing within a talented agency team, we’d love to hear from you.
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Senior Account Executive - B2B Financial Services / Fintech PR in London employer: Luna Careers
Join an award-winning boutique PR agency in the heart of London, where creativity and collaboration drive success. With a close-knit team that values every voice, you'll enjoy competitive salaries, private healthcare, and ongoing training opportunities, all while working on exciting campaigns for top food, drink, and lifestyle brands. Experience a vibrant work culture with regular socials and the chance to travel abroad for team-building trips, making this an exceptional place to grow your career.
