At a Glance
- Tasks: Own and execute the GTM strategy, create engaging content, and drive partnerships.
- Company: Join Lumo, an innovative AI platform transforming creator commerce.
- Benefits: Equity options, fast-paced environment, and opportunity to make a real impact.
- Other info: First marketing hire at a rapidly growing company with proven success.
- Why this job: Be a founding-level marketer and shape how we connect with the world.
- Qualifications: Experience in video production, copywriting, and outbound campaigns.
The predicted salary is between 50000 - 70000 € per year.
We are building the operating system for TikTok Shop. Lumo is an AI platform that turns the chaos of creator commerce into predictable revenue growth. We are built by the team behind one of the UK's leading TikTok Shop agencies, managing millions in GMV across some of the fastest growing brands on the platform. We are growing fast and we need a GTM and Multimedia Specialist who can match our energy.
What this role actually is
This is a founding-level marketing role where you will own how Lumo shows up in the world. Strategy, content, outbound, video, partnerships. You will work directly with the founders, move fast, and have real impact from week one. If you have ever wanted to build something from scratch and see your fingerprints on every piece of content, every campaign, and every conversation a potential customer has with a brand, this is it.
What you will do
- Own and execute the full GTM strategy across outbound, content, and partner channels.
- Build and run outbound sequences targeting TikTok Shop merchants, e-commerce founders, and agency leads.
- Produce short‑form video content for TikTok and LinkedIn that speaks directly to our audience in their language.
- Drive founder‑led thought leadership that positions Lumo as the authority in TikTok Shop.
- Coordinate co‑marketing activity with TikTok and strategic partners.
- Track what works, kill what does not, and scale the winners.
Skills you need to have
- Hands‑on short‑form video production and editing; comfortable in front of and behind the camera.
- Proven copywriting ability, sharp, punchy, and built to convert.
- Experience running outbound campaigns using tools like Clay, Smartlead, or similar.
- Strong grasp of LinkedIn as a distribution channel for B2B SaaS.
- Understanding of TikTok as a platform and ideally social commerce or creator marketing.
- Ability to build and execute a GTM plan, not just fill in a template someone else made.
- Data literacy; know how to measure what matters and act on it.
Skills that will make you stand out
- Direct experience selling into or working within TikTok Shop, DTC brands, or marketing agencies.
- Familiarity with the creator economy and affiliate marketing.
- Experience at an early‑stage SaaS company where you had to figure things out without a playbook.
Why Lumo
You will be the first marketing hire at a company with real product‑market fit, genuine operational credibility, and a founding team that has already proven it can build and scale. You will be building the machine. Equity is on the table. So is the chance to do the best work of your career.
GTM & Multimedia Specialist in London employer: Lumo
Lumo is an exceptional employer for those looking to make a significant impact in the fast-paced world of creator commerce. As the first marketing hire, you will have the unique opportunity to shape the company's voice and strategy from the ground up, working closely with a proven founding team in a dynamic environment that fosters creativity and innovation. With equity options and a culture that prioritises growth and collaboration, Lumo offers a rewarding career path for ambitious individuals eager to leave their mark.
StudySmarter Expert Advice🤫
We think this is how you could land GTM & Multimedia Specialist in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those connected to TikTok Shop or creator commerce. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your short-form video production and copywriting prowess. Share it on platforms like LinkedIn and TikTok to catch the eye of potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, interact with the company’s content online. Comment, share, and show genuine interest. It’ll make you stand out when they see your name pop up.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the extra step. Tailor your application to reflect how you can own and execute the GTM strategy we’re looking for. Let’s build something amazing together!
We think you need these skills to ace GTM & Multimedia Specialist in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about building something from scratch and making a real impact at Lumo.
Tailor Your Content:Make sure to customise your application to reflect how your skills align with our needs. Highlight your experience in GTM strategies, video production, and copywriting, and show us how you can help Lumo stand out in the crowded TikTok Shop space.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on creator commerce and how you envision contributing to our mission at Lumo.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Lumo
✨Know Your GTM Strategy Inside Out
Before the interview, make sure you fully understand the go-to-market (GTM) strategy for Lumo. Be ready to discuss how you would approach building and executing this strategy, especially in relation to TikTok Shop and e-commerce. Show them that you can think strategically and have a clear vision for how to position their brand.
✨Show Off Your Multimedia Skills
Since this role involves hands-on video production and editing, come prepared with examples of your work. Bring a portfolio or links to short-form videos you've created that resonate with audiences. This will demonstrate your ability to create engaging content that aligns with Lumo's mission.
✨Be Data-Driven
Lumo is looking for someone who can track performance and scale successful campaigns. Brush up on your data literacy skills and be ready to discuss how you measure success in your previous roles. Share specific metrics you've used to evaluate the effectiveness of your campaigns and how you've adjusted strategies based on data.
✨Understand the Creator Economy
Familiarise yourself with the creator economy and social commerce trends, particularly on platforms like TikTok. Be prepared to discuss how these trends impact marketing strategies and how you can leverage them for Lumo. Showing that you’re in tune with the latest developments will set you apart from other candidates.
