At a Glance
- Tasks: Own and execute the GTM strategy, create engaging content, and drive partnerships.
- Company: Join Lumo, an innovative AI platform transforming creator commerce.
- Benefits: Equity options, fast-paced environment, and opportunity to make a real impact.
- Other info: First marketing hire at a rapidly growing company with proven success.
- Why this job: Be a founding-level marketer and shape how we connect with the world.
- Qualifications: Experience in video production, copywriting, and outbound campaigns.
The predicted salary is between 50000 - 70000 € per year.
We are building the operating system for TikTok Shop. Lumo is an AI platform that turns the chaos of creator commerce into predictable revenue growth. We are built by the team behind one of the UK's leading TikTok Shop agencies, managing millions in GMV across some of the fastest growing brands on the platform. We know the problem inside out because we lived it. Now we have built the solution. We are growing fast and we need a GTM and Multimedia Specialist who can match our energy.
What this role actually is
This is a founding-level marketing role where you will own how Lumo shows up in the world. Strategy, content, outbound, video, partnerships. You will work directly with the founders, move fast, and have real impact from week one. If you have ever wanted to build something from scratch and see your fingerprints on every piece of content, every campaign, and every conversation a potential customer has with a brand, this is it.
What you will do
- Own and execute the full GTM strategy across outbound, content, and partner channels.
- Build and run outbound sequences targeting TikTok Shop merchants, e-commerce founders, and agency leads.
- Produce short‑form video content for TikTok and LinkedIn that speaks directly to our audience in their language.
- Drive founder‑led thought leadership that positions Lumo as the authority in TikTok Shop.
- Coordinate co‑marketing activity with TikTok and strategic partners.
- Track what works, kill what does not, and scale the winners.
Skills you need to have
- Hands‑on short‑form video production and editing; comfortable in front of and behind the camera.
- Proven copywriting ability, sharp, punchy, and built to convert.
- Experience running outbound campaigns using tools like Clay, Smartlead, or similar.
- Strong grasp of LinkedIn as a distribution channel for B2B SaaS.
- Understanding of TikTok as a platform and ideally social commerce or creator marketing.
- Ability to build and execute a GTM plan, not just fill in a template someone else made.
- Data literacy; know how to measure what matters and act on it.
Skills that will make you stand out
- Direct experience selling into or working within TikTok Shop, DTC brands, or marketing agencies.
- Familiarity with the creator economy and affiliate marketing.
- Experience at an early‑stage SaaS company where you had to figure things out without a playbook.
Why Lumo
You will be the first marketing hire at a company with real product‑market fit, genuine operational credibility, and a founding team that has already proven it can build and scale. You will be building the machine. Equity is on the table. So is the chance to do the best work of your career.
GTM & Multimedia Specialist employer: Lumo
Lumo is an exceptional employer for those looking to make a significant impact in the fast-paced world of creator commerce. As the first marketing hire, you will have the unique opportunity to shape the company's voice and strategy from the ground up, working closely with a proven founding team in a dynamic environment that fosters creativity and innovation. With equity options and a culture that values hands-on contributions, Lumo offers a rewarding career path where your efforts directly influence the success of the business.
StudySmarter Expert Advice🤫
We think this is how you could land GTM & Multimedia Specialist
✨Tip Number 1
Get to know the company inside out! Research Lumo, its founders, and the TikTok Shop landscape. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or even reach out to current employees at Lumo. A friendly chat can give you insights and might just get your foot in the door.
✨Tip Number 3
Show off your skills! Create a short video or a piece of content that reflects your understanding of the role and the brand. This is your chance to demonstrate your creativity and how you can contribute to Lumo's mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Lumo team and ready to make an impact from day one.
We think you need these skills to ace GTM & Multimedia Specialist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through. We want to see that you’re genuinely excited about building something from scratch and making a real impact at Lumo.
Tailor Your Content:Make sure to customise your application to reflect how your skills align with our needs. Highlight your experience in GTM strategies, video production, and copywriting, and show us how you can help Lumo stand out in the creator commerce space.
Be Authentic:We value authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on TikTok Shop and how you envision contributing to our mission. We want to know the real you!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for this exciting opportunity to join our team.
How to prepare for a job interview at Lumo
✨Know Your GTM Strategy Inside Out
Before the interview, make sure you fully understand what a go-to-market (GTM) strategy entails, especially in the context of TikTok Shop. Be ready to discuss how you would approach building and executing a GTM plan from scratch, as this role demands a hands-on approach.
✨Showcase Your Multimedia Skills
Since this position involves short-form video production, come prepared with examples of your work. Whether it's TikTok videos or LinkedIn content, be ready to discuss your creative process and how you measure success in your multimedia campaigns.
✨Demonstrate Data Literacy
Be prepared to talk about how you track and measure the effectiveness of your campaigns. Bring specific examples of metrics you've used in the past to determine what works and what doesn’t, as data-driven decision-making is crucial for this role.
✨Understand the Creator Economy
Familiarise yourself with the latest trends in the creator economy and social commerce. Be ready to discuss how these trends can impact Lumo's marketing strategies and how you can leverage them to drive growth and engagement.
