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For Companies At a Glance
- Tasks: Lead client development and marketing strategies to drive sustainable growth.
- Company: Luminous is a creative agency focused on brand, sustainability, and digital engagement.
- Benefits: Join a dynamic team with opportunities for mentorship and professional growth.
- Why this job: Be part of a mission-driven agency that values creativity and positive impact.
- Qualifications: Experience in agency business development and strong interpersonal skills required.
- Other info: We celebrate diversity and are committed to building an inclusive team.
The predicted salary is between 43200 - 72000 £ per year.
Title
Growth and Client Development Director
The business
Luminous is a strategic communications agency specialising in brand, sustainability, investor communications and digital engagement. We are a creative studio and strategic consultancy under one roof, helping our clients to unearth what makes them different and crafting communications that make their story shine.
We’re trusted by leading brands including Coca-Cola HBC, Domino’s Pizza, JD Sports, Sage and Legal & General.
The role
Reporting into the Managing Director and leading a team of three, made up of a Business Development Manager, Senior Marketing Manager and Business Development and Marketing Executive, you will be responsible for driving our client development, marketing and new business strategy, helping to deliver sustainable growth across our core offers.
Historically this role has focused on new business, however, there is untapped potential within our client base, and we would like to pivot our growth strategy to have more focus on existing accounts. Central to the success of this role will be establishing a strong working relationship with our Client Services team who will be key in achieving this goal and implementing any strategies.
You will be a valued voice on our Senior Leadership Team and play a vital role in driving the next chapter of our growth.
Goals for the role
- Increase fees generated from existing clients through cross-selling, reducing reliance on new business pitching
- Develop ‘stickier’ client relationships by expanding the number of multi-discipline clients.
- Generate a diversified pipeline of new business and existing client opportunities, across all our core service areas
- Diversify our portfolio by growing our non-reporting offers, mitigating the seasonality of our reporting offer
- Increase opportunity conversion rates
- Increase brand awareness for new and existing clients
- Mentor and develop skills of new business and marketing team
Client development
- Shape an agency-wide client development strategy, in partnership with the client services team and strategic leads for our investor communications, brand, digital and sustainability offers
- Accountability for the execution and tracking of the development strategy Create bespoke client development plans for all target accounts
- Develop an approach for client referrals into new areas of their business and to other companies they know
- Attend key client meetings to build relationships and identify opportunities for growth
- Drive pitch and proposal responses for client development opportunities
New business and marketing
- Line management of Business Development Manager and Senior Marketing Manager
- Develop and shape the new business and marketing strategy, in collaboration with the team and strategic leads
- Oversee the delivery and execution of the strategy
- Take the lead on responding to selected new business opportunities
- Strategic planning of campaigns across our core offers, smartly balancing team resources across different areas of the business
- Qualification of new opportunities to ensure we are going for the right opportunities and using resources smartly
- Effective and regular reporting on new business and marketing activity.
Skills and experience
- A strong track record in agency or consultancy business development, with direct experience in harvesting opportunities from existing accounts
- Ability to unearth insights and opportunities from clients by asking the right questions
- Strong interpersonal skills to develop strong relationships with key stakeholders in the agency
- Someone who is not afraid to be a critical friend and positively challenge us
- Strong writing skills and ability to craft bespoke responses to briefs
- A thinker and a doer – as an independently owned agency and close-knit team, we need someone who can blend a ‘hands-on’ approach with bigger-picture strategic thinking
- Well-versed in software such as CRM, Microsoft suite and presentation building (PPT and basic InDesign would be advantageous)
Illuminating possibility and living our Values
At Luminous, what we do matters. It has meaning and makes a difference. We balance expertise with ambition to try new things and make every opportunity count.
Our culture is a conscious choice. We are inspired by our purpose to illuminate possibility, and guided by our values to lead with insight, create positive impact, build teams, remove barriers and be kind.
We hire bright people with positive attitudes and nurture their abilities. We are proud of our individual strengths, collective expertise and what we achieve together.
We embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We truly believe the more inclusive we are, the better we are.
Growth and Client Development Director employer: Luminous
Contact Detail:
Luminous Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth and Client Development Director
✨Tip Number 1
Familiarize yourself with Luminous' existing client base and their needs. Understanding the nuances of these relationships will help you identify opportunities for cross-selling and upselling, which is crucial for this role.
✨Tip Number 2
Network with professionals in the strategic communications field. Attend industry events or webinars to connect with potential colleagues and clients, as building strong relationships is key to success in this position.
✨Tip Number 3
Stay updated on the latest trends in brand, sustainability, and digital engagement. Being knowledgeable about current market dynamics will enable you to craft compelling strategies that resonate with both new and existing clients.
✨Tip Number 4
Prepare to demonstrate your ability to blend strategic thinking with hands-on execution. Be ready to share examples from your past experiences where you've successfully driven growth through innovative client development strategies.
We think you need these skills to ace Growth and Client Development Director
Some tips for your application 🫡
Understand the Company: Before you start writing your application, take some time to understand Luminous and its values. Familiarize yourself with their work in brand, sustainability, investor communications, and digital engagement. This will help you tailor your application to align with their mission.
Highlight Relevant Experience: In your CV and cover letter, emphasize your strong track record in agency or consultancy business development. Provide specific examples of how you've successfully harvested opportunities from existing accounts and developed client relationships.
Showcase Your Skills: Make sure to highlight your strong writing skills and ability to craft bespoke responses to briefs. Mention any experience you have with CRM software, Microsoft Suite, and presentation tools like PPT and InDesign, as these are relevant to the role.
Craft a Compelling Cover Letter: Your cover letter should not only express your interest in the position but also demonstrate your understanding of the role's goals. Discuss how you can contribute to increasing fees from existing clients and diversifying the business pipeline, showcasing your strategic thinking.
How to prepare for a job interview at Luminous
✨Showcase Your Strategic Thinking
As a Growth and Client Development Director, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've successfully developed and executed client development strategies in the past, especially focusing on existing accounts.
✨Highlight Relationship-Building Skills
Strong interpersonal skills are crucial for this role. Be ready to discuss how you've built and maintained relationships with key stakeholders in previous positions. Share specific instances where your relationship-building led to successful outcomes.
✨Prepare for Insightful Questions
The job requires unearthing insights from clients. Think of insightful questions you can ask during the interview that reflect your understanding of the industry and the company's needs. This will show your proactive approach and critical thinking.
✨Demonstrate Your Hands-On Approach
This role requires a blend of strategic thinking and hands-on execution. Be prepared to discuss how you've balanced these two aspects in your previous roles. Share examples where you took initiative and drove projects forward while keeping the bigger picture in mind.
