Sales Operation Manager - Legal Cannabis Industry

Location: UK-based. The ideal candidate will be able to travel to an office in Maidenhead at least once a week, with the remainder of the role being remote. Exceptional EU-based candidates with a strong track record in the legal cannabis space may also be considered on a remote basis. You must have experience in the Legal Cannabis / Terpenes Industry to be considered for this role.

Company Overview

My client is a startup founded one year ago by two entrepreneurs with a strong track record of building successful businesses. Operating in the legal cannabis and wellness space, the company offers a complete ecosystem of solutions to cannabis brands and manufacturers looking to develop their own CBD and cannabis-related products. From high-quality cannabis terpene blends such as London Pound Cake, Zkittles, and Lemon Cherry Gelato to custom-designed OEM packaging and cutting-edge machinery, my client provides everything a brand or manufacturer needs to launch its own product line, as well enhancing current products and manufacturing operations. With a small but driven team of five, they are now looking for an entrepreneurial individual to take over the sales and operations function of the business, playing a key role in the next phase of growth. With the current founders heavily occupied in other ventures, they are looking for someone they can trust to scale this company who can work autonomously.

The brand and operational foundations have been built—but now it's time to grow. This is a unique opportunity for a commercially-minded, entrepreneurial professional ready to roll up their sleeves, take ownership, and gain equity in a high-potential business.

Job Summary

You’ll be responsible for developing and executing the commercial and operational functions of the business. This includes B2B sales strategy, managing client relationships, overseeing fulfilment and logistics, coordinating with suppliers, and building systems to support future growth. You'll also be empowered to hire and manage junior team members as the business scales.

Key Responsibilities

• Sales Responsibilities: Develop and execute B2B sales strategies to grow the wholesale and B2B OEM (white Label) customer base across the UK & EU.
• Business Development and Account Management. Build & develop a customer base.
• Build, develop and manage relationships with clients and accounts (brands, labs, suppliers, extractors, retailers etc.).
• Represent the company professionally at trade shows, expos and industry events across Europe.
• Develop and execute B2B sales strategies to grow ecommerce revenue, working alongside VA, graphic designers and web development team.
• Onboard new clients and turn them into Key Accounts.
• Identify trends and opportunities within the terpene and cannabis sectors.
• Hit mutually agreed monthly/quarterly KPIs and sales targets.
• Create sales decks, presentations, and outreach templates.
• Manage CRM systems and maintain sales pipelines and account management.
• Negotiate pricing, terms, and lead upselling/cross-selling strategies.
• Maintain strong product knowledge (Live Resin & Botanical profiles, packaging, machinery, vape hardware, etc.).

• Operations Responsibilities: Oversee Sales distribution logistics; ensure a fulfilment team receives and dispatches orders smoothly.
• Manage inventory and coordinate shipping.
• Work with suppliers and manufacturers for procurement.
• Plan and coordinate trade shows with owners/designers; manage POS materials and logistics.
• Forecast stock levels with the warehouse and manage reorder processes.
• Resolve customer service issues quickly and professionally.
• Work with finance to track P&L and reconcile payments.
• Provide regular sales reports and growth recommendations to owners.
• Scale operational processes as the business expands.

• Cross-Department & Strategic Duties: Hire, train, and manage junior sales and operations staff as the company grows.
• Manage a monthly £10k budget to grow the business.
• Align brand development with customer needs in collaboration with founders.
• Analyse market trends and customer feedback to stay innovative and ahead of competitors.
• Introduce automation tools and efficiency software where needed.
• Collaborate with internal resources (VA, designers, web dev, social media/marketing execs).
• Provide weekly sales reports and updates to management.

Qualifications

You must have proven experience in sales and operations within the legal cannabis/ CBD / terpenes industry, with potential B2B contacts to hit the ground running. Deep understanding of B2B growth strategies, business development, and account management. Logistics, fulfilment, inventory, and CRM experience. Hands-on and proactive with strong execution focus. Comfortable managing multiple priorities and departments. Entrepreneurial mindset, ready to build from the ground up. Excellent negotiation and relationship management skills. Bonus: Strong B2C and e-commerce/digital marketing experience.

Compensation & Benefits

£35,000 – £50,000 base salary. Up to 10% equity in the business. Up to 10% commission on sales. £10k monthly growth budget. Flexible and remote working environment. Results-focused culture with no micromanagement—become a true business partner.

If this sounds interesting, then please apply through this site or email me at aj.