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- Tasks: Lead sales strategies, build client relationships, and drive revenue growth for Luminary Bakery.
- Company: Luminary Bakery is a social enterprise empowering women through artisan baking and community support.
- Benefits: Enjoy flexible working, generous leave, free coffee, and discounts on delicious bakery products.
- Why this job: Join a mission-driven team making a positive impact while thriving in a dynamic sales environment.
- Qualifications: Proven B2B sales experience, strong networking skills, and a passion for food and social change.
- Other info: Work part-time in London, with opportunities to grow and develop your career in a supportive setting.
The predicted salary is between 25200 - 29400 ÂŁ per year.
Join to apply for the Sales Lead Consultant role at Luminary Bakery
Reports to: Managing Director
Type: Contract or Temp
About Luminary Bakery
Luminary Bakery is an award-winning social enterprise and artisan bakery, empowering women through training, employment and community. Our products – cakes, pastries and celebration bakes – combine exceptional quality with a powerful story in every bite.
We are entering an exciting phase of growth and are looking for a driven Sales Consultant to lead our revenue strategy, unlock the potential of our incredible client list and develop new opportunities that generate sustainable income to support our mission.
About the Role
This is an independent, target-driven role where you’ll take full ownership of sales – but you won’t be working in isolation. This is a key position for someone who thrives on sales, relationship-building and growth.
You will take ownership of outbound sales, and proactively seek opportunities across B2B, B2C and corporate growth (standing orders, wholesale and weddings), and work to ensure our pipeline is always full and well nurtured.
This is not a passive sales role—it\’s about being out there, finding leads, closing deals and growing accounts.
Key Responsibilities
- Identify and secure new B2B, wholesale, corporate and wedding clients.
- Unlock the potential of our existing client list through strategic outreach.
- Drive proactive lead generation, including cold calling, networking and LinkedIn outreach.
- Build and maintain a robust pipeline of leads, converting them into long-term contracts.
- Attend tastings, sales meetings, and events to pitch Luminary’s offering and communicate our social impact.
- Keep CRM records up to date to track opportunities, conversations and progress.
Account Growth & Relationship Management
- Strengthen and expand relationships with high-value clients and key accounts.
- Spot and pursue upselling opportunities (e.g. regular standing orders, bespoke gifting, seasonal campaigns).
- Collaborate with production, fulfilment and packaging teams to ensure flawless delivery.
Sales Strategy & Performance Tracking
- Lead on setting and delivering monthly, quarterly, and annual sales targets.
- Report regularly to the Managing Director on sales performance and pipeline health.
- Use customer feedback and sales data to refine and improve sales strategy.
Weddings & Corporate Events
- Respond to wedding and corporate event enquiries and develop new outbound opportunities.
- Build relationships with venues, planners and corporate gifting contacts.
- Prepare tailored proposals, quotations and tasting sessions for high-value prospects.
- Develop and implement initiatives to increase wedding cake sales.
About You
- Proven track record in B2B or high-end food/hospitality sales.
- Commercially driven with a “hunter” mindset – you thrive on securing and growing business.
- Strong network and understanding of Contract Catering.
- Strong networking skills and confidence in both face-to-face and virtual meetings.
- Passion for food, social enterprise, and creating positive impact.
- Self-starter who can work independently, while collaborating effectively across teams.
- Skilled at building relationships across multiple sectors and seniority levels.
- Comfortable working in a fast-paced, evolving environment.
- Experience in event/wedding sales or working with luxury/corporate clients.
- Experience with CRM systems (Capsule CRM) and Excel/sales dashboards.
- Understanding of food production or social enterprise business models.
Package
- 21 days annual leave + bank holidays (to pro rata)
- Free baked goods, staff discount and team socials
- Be part of a supportive, purpose-driven team changing lives through baking
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Sales Lead Consultant employer: Luminary Bakery
Contact Detail:
Luminary Bakery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Lead Consultant
✨Tip Number 1
Network actively within the food and hospitality industry. Attend events, trade shows, and local meetups to connect with potential clients and partners who align with Luminary Bakery's mission.
✨Tip Number 2
Leverage LinkedIn to showcase your sales achievements and connect with decision-makers in B2B and corporate sectors. Share relevant content about social enterprises and food trends to position yourself as a knowledgeable resource.
✨Tip Number 3
Prepare for interviews by researching Luminary Bakery’s products and their social impact. Be ready to discuss how your sales strategies can enhance their mission and drive revenue growth.
✨Tip Number 4
Demonstrate your understanding of CRM systems during discussions. Familiarise yourself with Capsule CRM and be prepared to share how you would use it to manage leads and track sales performance effectively.
We think you need these skills to ace Sales Lead Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in the food or hospitality sectors. Emphasise any achievements related to sales growth and client relationship management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social enterprise and food. Explain how your skills align with Luminary Bakery's mission and how you can contribute to their growth strategy.
Showcase Your Sales Achievements: In your application, include specific examples of past sales successes, such as securing new clients or exceeding sales targets. Use metrics to quantify your impact where possible.
Demonstrate Relationship-Building Skills: Highlight experiences where you've successfully built and maintained client relationships. Mention any networking events or collaborations that showcase your ability to connect with diverse stakeholders.
How to prepare for a job interview at Luminary Bakery
✨Show Your Passion for Social Enterprise
Make sure to express your enthusiasm for Luminary Bakery's mission. Share why empowering women through training and employment resonates with you, and how you can contribute to this cause through your sales expertise.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, particularly in B2B or high-end food/hospitality sectors. Highlight your 'hunter' mindset and how you've successfully secured and grown business in previous roles.
✨Know the Product Inside Out
Familiarise yourself with Luminary's products and their unique selling points. Be ready to discuss how you would pitch these products to potential clients, especially in the context of weddings and corporate events.
✨Prepare for Relationship Building
Think about how you would approach building and maintaining relationships with high-value clients. Be prepared to discuss strategies for upselling and nurturing leads, as well as how you would collaborate with other teams to ensure client satisfaction.
