Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead website strategy and analytics to drive revenue growth and optimise user journeys.
- Company: Dynamic company focused on transforming digital ecosystems for professional services.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Why this job: Make a real impact by shaping our digital presence and driving measurable results.
- Qualifications: 5+ years in B2B website management and strong CRM experience required.
- Other info: Join a collaborative team and thrive in a fast-paced, innovative environment.
The predicted salary is between 48000 - 72000 £ per year.
The purpose of the Website & Analytics Manager is to accelerate revenue growth by transforming our digital ecosystem into a high-performing, insight-led demand engine. Sitting at the centre of our go-to-market strategy, the role converts our expertise, research and scientific credibility into qualified pipeline through a best-in-class website, CRM and acquisition infrastructure.
This role owns the end-to-end performance of digital channels from discovery to conversion ensuring our presence educates the market, builds trust with professional buyers and drives measurable commercial impact. By combining strategic leadership with hands-on optimisation, and leading a team of two, the Website & Analytics Manager continuously improves marketing effectiveness, conversion performance and contribution to revenue through data, experimentation and disciplined execution.
Key Responsibilities:- Website Strategy & Conversion
- Own the strategy, structure and performance of the company website as a primary revenue channel.
- Develop user journeys tailored to HR, L&D, Talent and consulting audiences.
- Optimise conversion pathways across thought leadership, product education and commercial pages.
- Oversee landing page creation and testing for campaigns and propositions.
- Ensure messaging clearly communicates differentiation and scientific credibility.
- Use GA4 to analyse user behaviour, journeys and conversion performance.
- Continuously improve UX and CRO through testing and behavioural insight.
- Analytics & Performance Reporting
- Own marketing performance measurement and attribution approach.
- Build dashboards and reports for marketing and leadership teams.
- Translate performance data into optimisation actions and experiments.
- Analyse channel effectiveness, buyer behaviour and funnel conversion.
- Demonstrate marketing contribution to revenue.
- SEO Strategy & Implementation
- Own SEO strategy focused on category creation and authority building.
- Work closely with the Content & Communications team to shape search-led content strategy.
- Identify high-intent and educational keyword opportunities.
- Oversee content optimisation across articles, research and product pages.
- Improve organic visibility for both solution-aware and problem-aware audiences.
- Monitor technical SEO health and search performance.
- Marketing CRM Ownership
- Oversee CRM lifecycle structure, segmentation and data integrity.
- Implement lead scoring, routing and nurturing workflows.
- Support sales effectiveness through actionable lead intelligence.
- Maintain alignment between marketing and commercial pipeline stages.
- Ensure compliance and best practice in data handling.
- Lead Generation & Paid Media
- Develop and execute digital demand generation strategy aligned to revenue targets.
- Optimise funnel progression from visitor to MQL to SQL.
- Launch and scale paid media (LinkedIn and Google Ads).
- Manage budget allocation, CPL and pipeline impact.
- Partner with sales to refine ICP and improve lead quality.
- Experience & Skills
- 5+ years experience managing B2B websites or lead generation in a professional services or complex sales environment.
- Strong experience managing CRM and marketing automation workflows.
- Strong experience of Hubspot CRM system implementation and continuous improvement, or similar CRM.
- Strong experience using GA4 to analyse website performance and user behaviour.
- Reasonable experience developing PPC strategy, implementation and delivering leads.
- Proven ability to interpret analytics, build dashboards and drive optimisation decisions.
- Experience working closely with sales teams on pipeline generation.
- 2+ years experience managing or mentoring team members.
- Personal attributes
- Were looking for someone who combines experience, mindset, and potential.
- Youll thrive in this role if you have:
- Analytical and evidence-led decision maker.
- Commercially aware and outcome focused.
- Comfortable challenging assumptions using data.
- Highly organised and process driven.
- Able to translate complex propositions into clear journeys.
- Curious, experimental and improvement-oriented.
Website & Analytics Manager in Reading employer: Lumina Learning
Contact Detail:
Lumina Learning Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website & Analytics Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around digital strategy and analytics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Website & Analytics Manager in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills: Since this role is all about data and insights, highlight your experience with analytics tools like GA4. We love seeing examples of how you've used data to drive decisions and improve performance, so share those stories!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the role!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Lumina Learning
✨Know Your Digital Ecosystem
Before the interview, dive deep into the company's website and digital channels. Understand their current strategies and think about how you can enhance their performance. Be ready to discuss specific examples of how you've optimised websites or improved conversion rates in your previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your experience with GA4 and how you've used data to drive decisions. Bring examples of dashboards you've created or reports you've built that led to actionable insights. This will show that you're not just a numbers person but someone who can translate data into meaningful strategies.
✨Understand SEO and Content Strategy
Brush up on SEO best practices and be ready to discuss how you've implemented successful strategies in the past. Think about how you can align content with user intent and how you've worked with teams to improve organic visibility. This will highlight your ability to contribute to their SEO goals.
✨Be Ready to Discuss Team Leadership
Since this role involves managing a team, prepare to talk about your leadership style and experiences. Share examples of how you've mentored team members or collaborated with sales teams to drive pipeline generation. This will showcase your ability to lead and work cross-functionally.