Senior Manager Ecommerce in Cheshire, Warrington

Based in Warrington, we are a collective of high-growth aesthetic brands dedicated to providing professionals with science-backed, clinical-grade treatments. Consisting of three core pillars:

• Lumifil UK: Established in 2020, Lumifil specialises in premium dermal fillers, offering practitioners market-leading purity and performance at competitive prices.
• LumiPro UK: Founded in 2023, this sister company focuses on advanced skin boosters. It is a market innovator, boasting the UK’s first dedicated lip booster and industry-leading hyaluronic acid concentrations.
• Smile Pharma: A state-of-the-art, GPhC-accredited aesthetic pharmacy. It serves as the Group’s "one-stop shop," providing regulated access to prescription-only medicines (POMs) and toxins.

Role Description

You will own the day-to-day management of two brand websites and one online pharmacy, including search, merch and session to page & checkout optimisations, as well as managing banner changes, PLP builds etc. You will work with the CEO to plan, build and execute an annual trading strategy for Lumifil, LumiPro & SmilePharma, whilst maintaining the Group’s agility through quarterly strategic sessions, monthly tactical alignment meetings and the prioritisation of weekly trading deliverables.

You will own and manage the trade and promotional calendar and hold budget responsibility to effectively execute campaigns and deliver to agreed key business priorities. You will lead the brand and creative teams, alongside the CRM / eMarketing manager, thereby owning all means of customer acquisition and retention, to help drive online sales.

Your core objectives will include the setting and managing of target optimisations, measured through KPIs such as CPA, COS% and RoAS metrics; to support revenue growth, predominantly by optimising AOV and CVR; and growing customer retention and frequency of repurchase, measured through order frequency and LTV metrics.

Working with the Digital Agency, you will be responsible for ensuring budgets are held to, campaigns and creative are ‘on brand’ and aligned strategically across all channels, including Google, Meta, Bing, Tik Tok and YouTube; and that the agency is managed, measured and held accountable to agreed targeted KPIs.

You will proactively optimise the website based on data from GA4, collaborating with the CEO and the Dev Agency, to drive tech initiatives that improve customer experience and journey; whilst building business cases to use tools, including the likes of Hotjar and/or the use of AB Testing solutions.

To manage, drive and deliver CRM / eMarketing campaigns that hold to brand messaging; whilst through the use of data, optimise email engagement, focused on product and customer segmentation, to grow online revenues through both repeat purchases and increased order frequency.

Working collaboratively with the CEO and Brand Team, to understand stock and product coming into the business, to ensure stock risks are managed and opportunities are maximised, whilst keeping the website aligned to product launches.

Building relationships is integral to the role, as you will be leading the brand and creative teams to optimise campaign performance, whilst managing the CRM / eMarketing Manager to optimise. You will regularly be in contact with teams across the business including sales, customer services, operations and finance, to establish a continuous feedback loop around website customer performance and insight into stock, range and competitive offering.

Using data from GA4 to produce reporting for stakeholders with key actionable insights; ownership of key reporting streams up to CEO-level. You will be hands-on in Google Tag Manager when required, including the upload and deployment, or removal, of tags (experience is not essential and training will be provided, however you should be comfortable working with schema and code).

Qualifications

We are looking for somebody commercially focussed who enjoys the entrepreneurial atmosphere of a high growth company, organised with a results and data driven approach. Highly diligent with a keen eye for detail along with strong collaborative interpersonal skills and the ability to manage individual workloads and work as part of a team.

Required skills include:

• Extensive experience in a similar ecommerce role, or an experienced manager looking to take their next step. A background in the beauty & aesthetics industry is preferred but not essential.
• Experience delivering always-on plans to improve onsite KPIs, and a demonstrable ability to work cross-functionally to secure buy-in for tests.
• Great communicator, confident speaking to people at all levels across the business, providing regular performance updates and escalating issues where required.
• Confidence collating data from various sources and making actionable recommendations is essential. You will be very confident with GA4 and be comfortable working with both off-the-shelf and custom-built websites.
• Experience with Google Tag Manager is preferred but not essential.
• Comfortable in a high-autonomy environment, embracing ownership of your areas and having the tenacity to drive your agenda.
• Critical thinker with strong problem-solving skills along with the ability to spot challenges, propose solutions and drive-through to completion.
• Exceptional attention to detail with a commitment to professional output, understands that the way we present our brand across all touchpoints impacts customer perception and ultimately sales and can support others in bringing this to life.