At a Glance
- Tasks: Create and implement engaging social media strategies to connect with our audience.
- Company: Join Lumibop, a creative company crafting unique greeting cards.
- Benefits: Flexible work environment, competitive salary, and opportunities for creativity.
- Other info: Collaborative team culture with room for growth and innovation.
- Why this job: Be the voice of our brand and make a real impact on social media.
- Qualifications: 4+ years in social media management and a passion for content creation.
The predicted salary is between 35000 - 45000 £ per year.
At Lumibop, we’re on a mission to surprise, delight, and connect through beautifully crafted, one-of-a-kind greeting cards! With familiar melodies, mesmerising lights, and intricate pop-up designs, we turn everyday moments into unforgettable experiences.
We are seeking a dynamic and creative Social Media Manager to join our team. This role is pivotal in enhancing our online presence and engaging with our audience across various social media platforms.
Digital Strategy Development- Create and implement a comprehensive social media marketing strategy that aligns with the brand’s vision and marketing objectives, in collaboration with the Co-Founder.
- Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
- Create and implement a strong community management strategy.
- Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.
- Work closely with the Co-Founder, Creative Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best-practice.
- Develop additional intentional, engaging and on-brand content across TikTok, IG and Pinterest.
- Own publishing strategy and be responsible for all publishing.
- Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaigns.
- Day-to-day community management to ensure consistent interaction with the audience.
- Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
- Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.
- Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Marketing Director.
- Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.
- Utilize analytics tools to track performance metrics for both organic and paid social media efforts.
- Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategy.
- Conduct market research and analyze consumer trends to inform marketing decisions and identify growth opportunities.
- Work closely with the Marketing Director, Creative Director and Graphic Designer to ensure cohesive messaging and integrated campaigns.
- Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.
- Social Strategy: Annual organic social media and community management strategies.
- Content Calendar: Monthly calendar outlining planned posts and campaigns.
- Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
- Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.
- Weekly meetings to discuss strategy, performance updates, and upcoming campaigns.
- Ongoing communication through email and project management tools to ensure alignment with brand goals.
- At least 4 years managing social media channels.
- Passionate with proven track record of managing social strategy and track record of organic channel growth.
- Experienced in content creation and comfortable occasionally featuring in content.
- Highly-organized, strategic and detail-oriented.
- Excellent understanding of the social media landscape.
Social Media Marketing Manager employer: Lumibop Cards
At Lumibop, we pride ourselves on fostering a vibrant and creative work culture that encourages innovation and collaboration. As a Social Media Marketing Manager, you will have the opportunity to shape our online presence while working alongside passionate individuals who are dedicated to crafting unique greeting cards that bring joy to our customers. With a focus on employee growth and development, we offer tailored training opportunities and a supportive environment that values your contributions, making Lumibop an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect Social Media Marketing Manager role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and content. This will give you an edge when chatting with hiring managers and help them see what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Lumibop, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep it real during interviews! Be prepared to discuss your past experiences and how they relate to the role. Show your passion for social media and how you can help enhance the brand’s online presence. And remember, apply through our website for the best chance!
We think you need these skills to ace Social Media Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for social media and marketing shine through! We want to see how excited you are about creating engaging content and connecting with audiences. Share your personal experiences and what makes you tick in this field.
Tailor Your Application:Make sure to customise your application for the Social Media Marketing Manager role at Lumibop. Highlight your relevant experience and skills that align with our mission of crafting unique greeting cards. We love seeing how you can contribute to our brand's vision!
Be Creative:This is a creative role, so don’t be afraid to show off your creativity in your application! Whether it’s through your writing style or by including examples of your previous work, we want to see how you can bring fresh ideas to our social media strategy.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Lumibop and what we stand for!
How to prepare for a job interview at Lumibop Cards
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role. Understand their unique features and audience demographics. This will help you discuss how you can tailor content strategies effectively.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed or contributed to. Bring along a portfolio or case studies that highlight your creative approach and results. This will demonstrate your ability to create engaging content that aligns with Lumibop's vision.
✨Understand the Brand
Dive deep into Lumibop’s brand identity and values. Familiarise yourself with their products and current social media presence. Being able to articulate how you can enhance their online engagement will show your genuine interest in the company.
✨Be Data-Driven
Brush up on analytics tools and be ready to discuss how you’ve used data to inform your social media strategies in the past. Highlight specific metrics you’ve improved and how you plan to track performance for Lumibop’s campaigns.
