At a Glance
- Tasks: Create and implement engaging social media strategies to connect with our audience.
- Company: Join Lumibop, a creative company crafting unique greeting cards that surprise and delight.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborate with a dynamic team and enjoy a vibrant workplace culture.
- Why this job: Be the voice of our brand and shape our online presence in a fun, creative environment.
- Qualifications: 4+ years managing social media channels with a passion for content creation.
The predicted salary is between 35000 - 45000 £ per year.
About Lumibop: At Lumibop, we're on a mission to surprise, delight, and connect through beautifully crafted, one-of-a-kind greeting cards! With familiar melodies, mesmerising lights, and intricate pop-up designs, we turn everyday moments into unforgettable experiences.
This role is pivotal in enhancing our online presence and engaging with our audience across various social media platforms.
Responsibilities:- Create and implement a comprehensive social media marketing strategy that aligns with the brand's vision and marketing objectives, in collaboration with the Co-Founder.
- Define target audiences, content pillars and tailor content strategies to meet their preferences across various platforms.
- Create and implement a strong community management strategy.
- Analyze engagement metrics to assess performance and adapt strategies as needed to improve reach and interaction.
- Work closely with the Co-Founder, Creative Director and Graphic Designer to brief and deliver organic and paid social campaign content following platform best‐practice.
- Develop additional intentional, engaging and on‐brand content across TikTok, IG and Pinterest.
- Own publishing strategy and be responsible for all publishing.
- Maintain the content calendar to present concepts and copy for approval, ensuring consistency and timely delivery of all campaign.
- Day‐to‐day community management to ensure consistent interaction with the audience.
- Advise on paid social media campaigns creative, manage timely content delivery to paid social media agencies with support of the Head of Marketing.
- Receive ad performance metrics and optimize campaigns for maximum ROI, adjusting creative feedback as needed.
- Develop and manage influencer campaigns, including negotiation of deliverables, timelines, and compensation with support of the Marketing Director.
- Track and analyze influencer campaign performance, providing reports on engagement, reach, and ROI.
- Utilize analytics tools to track performance metrics for both organic and paid social media effort.
- Prepare monthly reports outlining campaign performance, audience growth, engagement rates, and recommendations for future strategies.
- Conduct market research and analyze consumer trends to inform marketing decisions and identify growth opportunities.
- Work closely with the Marketing Director, Creative Director and Graphic Designer to ensure cohesive messaging and integrated campaign.
- Provide insights and recommendations based on social media trends to inform product launches and promotional efforts.
- Social Strategy: Annual organic social media and community management strategies.
- Content Calendar: Monthly calendar outlining planned posts and campaigns.
- Monthly Performance Reports: Detailed reports analyzing the performance of organic and paid social media efforts and influencer campaigns.
- Campaign Briefs: Clear briefs for each brand campaign, including goals, deliverables, and timelines.
- Weekly meetings to discuss strategy, performance updates, and upcoming campaign.
- Ongoing communication through email and project management tools to ensure alignment with brand goals.
- At least 4 years managing social media channels.
- Passionate with proven track record of managing social strategy and organic channel growth.
- Experienced in content creation and comfortable occasionally featuring in content.
- Highly‐organized, strategic, and detail‐oriented.
- Excellent understanding of the social‐media landscape.
Social Media Marketing Manager in London employer: Lumibop Cards
At Lumibop, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in a vibrant work environment. Our team enjoys a flexible work culture that encourages personal growth and innovation, with ample opportunities for professional development in the dynamic field of social media marketing. Located in a creative hub, we offer unique advantages such as access to industry events and a supportive community that values each employee's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and content. This is your chance to shine and demonstrate how you can elevate Lumibop's online presence.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to Lumibop and express your interest in the Social Media Marketing Manager role. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow social media trends and be ready to discuss how you can apply them to Lumibop’s strategy. Showing that you’re in the know will impress the team and show your passion for the role.
We think you need these skills to ace Social Media Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for social media and marketing shine through! We want to see how excited you are about creating engaging content and connecting with audiences.
Tailor Your Application:Make sure to customise your application to fit the role at Lumibop. Highlight your experience with social media strategies and community management, and don’t forget to mention any relevant campaigns you've worked on!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and skills. Use bullet points if it helps!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Lumibop Cards
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to Lumibop. Understand their unique features and audience demographics. This will help you discuss how you can tailor content strategies effectively.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed or contributed to. Bring along visuals or metrics that demonstrate your success in engaging audiences. This will show Lumibop that you can create captivating content that aligns with their brand.
✨Understand the Brand
Dive deep into Lumibop’s mission and values. Familiarise yourself with their products and current social media presence. Being able to articulate how your vision aligns with theirs will set you apart as a candidate who truly gets the brand.
✨Be Ready to Discuss Analytics
Since the role involves analysing engagement metrics, be prepared to talk about how you’ve used analytics tools in the past. Share specific examples of how you adapted strategies based on data to improve performance, showcasing your strategic mindset.
