Digital content specialist

About Lumenis

At Lumenis, our commitment to excellence and innovation is driven by the energy of more than 1,000 professionals worldwide. This allows us to deliver groundbreaking innovations in the ophthalmology and aesthetic fields and to be recognized as the undisputed world leader in energy-based medical devices. Headquartered in Israel, we are a truly innovative and international organization with a solid global footprint in developed as well as emerging markets, such as the United States, Germany, United Kingdom, China, Hong Kong, Japan, India, Australia, Korea, Singapore, and Taiwan.

About the role

As the Content Marketing Specialist at Lumenis you will be responsible for creating and managing the regional marketing content and driving the online presence of all aspects of the EMEA business. You will be content focused, taking every opportunity to capture, produce and share content generated throughout the region. You’ll be very strong in social media in terms of channel management and advertising strategies, and pride yourself on content engagement. You will manage the production of online resources for the Lumenis websites and Marketing campaigns including web pages, videos, blogs, email, social content and more, and will manage all paid advertising and partner agencies. This position is key to supporting the ongoing growth and accelerating content engagement of Lumenis across the EMEA region.

Key Responsibilities

• Build, develop and implement EMEA focused content in all digital platforms.
• Work closely with B2B partners in key countries across the region to understand, support and share content from owned channels. Travelling to capture and create content as required.
• Own and optimize Lumenis’ online resources, driving growth in following and engagement across all channels.
• Lead the Marketing team in terms of content best practice, development and implementation strategies.
• Implement and manage online advertising on Google and Social Media platforms. Managing agencies where necessary but comfortable implementing this in-house.
• Manage Creative agencies where required.
• Own and develop the Lumenis EMEA websites, updating and developing new content. Working closely with the Global Corporate Marketing department and their outsourced functions.
• Comfortable building detailed growth, engagement and ROI reporting that can be presented to senior management.
• Deliver effective B2B & B2C marketing digital campaigns, aligned to the Lumenis brand.
• Maintain brand control in all channels and with third-party regional partners.
• Collaborate with Marketing and Sales teams to understand priorities and deliver to tight timelines.
• Understand and report on market size, market share, customer experience and key competitor activities.

Requirements

• You are a highly creative individual with a keen eye for design, with the ability to identify and develop visually compelling content from conception to execution.
• To be successful in this role you need to be proactive, innovative, a fast-thinker and autonomous.
• Able to respond to evolving business priorities and needs, in a fast-paced environment.
• The position is based remotely but you will need to be available to travel to industry events, partner meetings and other in-field activities as well as to capture and produce content as required.
• Be comfortable working in busy environments, and able to quickly produce content to be shared ‘immediately’ in key events and company field activities.
• 2+ years of experience in a similar role and relative experiences developing an online content portfolio.
• Experience in the medical or aesthetic/beauty industry is an advantage.

Nice-to-have

• Experience with the following tools and Software is an advantage:
• HubSpot
• Canva
• Adobe Suite (Photoshop, Premiere Pro, After Effects)
• Basic knowledge of HTML / CSS
• German is a bonus