Performance Marketing Manager (mobile app)

Location: Remote UK (preferred) or Remote EU

Type: Full-time

Experience Level: Mid–Senior

Start Date: ASAP

About Us

We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. So far over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast. We’re already running paid marketing at meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization.

The Role

As our Performance Marketing Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably.

Responsibilities

• Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels.
• Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking.
• Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization.
• Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience.
• Analyze campaign data to derive insights, forecast performance, and report on KPIs.
• Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets.
• Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps.

Requirements

• 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based.
• Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels.
• Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA).
• Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives.
• Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions.
• Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment.
• Fluent in English; excellent written and verbal communication skills.

Bonus Points

• Experience marketing wellbeing, mental health, or lifestyle apps.
• Familiarity working with international markets, especially with the United States, the UK, and Europe.
• Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV).
• Passionate about tech, wellness, and helping people live more consciously.

What We Offer

• Join a startup that’s already acquiring users profitably and ready to scale further.
• Remote-first team with flexible working hours.
• Competitive salary + stock options.
• Direct impact on a product that improves lives.

How to Apply

Send us your CV and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.