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- Tasks: Lead user acquisition and revenue growth through creative, data-driven marketing strategies.
- Company: Join Lumenate, a revolutionary meditation app transforming mental wellbeing.
- Benefits: Competitive salary, stock options, remote work, and flexible hours.
- Why this job: Make a real impact on mental health while scaling a successful startup.
- Qualifications: 4+ years in performance marketing for mobile apps, especially subscription-based.
- Other info: Be part of a remote-first team with a passion for wellness and tech.
The predicted salary is between 55000 - 65000 £ per year.
Direct message the job poster from Lumenate
Head of Growth @ Lumenate | Growth Marketing Expert
Location: Remote UK (preferred) or Remote EU
Type: Full-time
Experience Level: Mid–Senior
Salary: £55.000 – £65.000+ equity + high ownership
IMPORTANT: If you read the job description below and think you are a good fit, send Carla (carla@lumenategrowth.com) a short note about why this role is right for you.
About Us
We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state.
Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast.
We’re already running paid marketing at a meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization.
The Role
As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals.
This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably.
Responsibilities
- Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels.
- Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking.
- Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization.
- Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience.
- Analyze campaign data to derive insights, forecast performance, and report on KPIs.
- Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets.
- Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps.
Requirements
- 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based.
- Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels.
- Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA).
- Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives.
- Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions.
- Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment.
- Fluent in English; excellent written and verbal communication skills.
Bonus Points
- Experience marketing wellbeing, mental health, or lifestyle apps.
- Familiarity working with international markets, especially with the United States, the UK, and Europe.
- Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV).
- Passionate about tech, wellness, and helping people live more consciously.
What We Offer
- Join a startup that’s already acquiring users profitably and ready to scale further.
- Remote-first team with flexible working hours.
- Competitive salary + stock options.
- Direct impact on a product that improves lives.
How to Apply
Send us your CV and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
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Performance Marketing Manager employer: Lumenate
Contact Detail:
Lumenate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager
✨Tip Number 1
Don’t just apply and wait! Reach out directly to Carla via email. A personal touch can make you stand out, so share why you’re the perfect fit for the Performance Marketing Manager role.
✨Tip Number 2
Get social! Engage with Lumenate on platforms like LinkedIn or Twitter. Comment on their posts or share relevant content to show your interest and expertise in performance marketing.
✨Tip Number 3
Prepare for a chat! Research Lumenate’s app and think about how you can contribute to their growth. Bring fresh ideas to the table that align with their mission of revolutionising mental wellbeing.
✨Tip Number 4
Leverage your network! If you know anyone in the wellness or tech space, ask for introductions. A referral can give you a leg up in the hiring process and show you’re serious about joining the team.
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to get a sense of who you are beyond your CV. Share your passion for performance marketing and how it aligns with our mission at Lumenate.
Tailor Your Message: Make sure to customise your note to Carla. Highlight specific experiences that relate to the role and show us why you're the perfect fit for our team. Mention any relevant successes in user acquisition or campaign management!
Show Your Numbers: Since this role is all about data-driven decisions, don’t shy away from sharing your achievements with numbers. Whether it’s improving CAC or boosting ROAS, we love seeing quantifiable results that demonstrate your impact.
Keep It Concise: While we appreciate detail, keep your application short and sweet. A few well-crafted paragraphs are better than a lengthy essay. Get to the point and make every word count—this will show us your communication skills right off the bat!
How to prepare for a job interview at Lumenate
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your understanding of key metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Creativity
This role requires strong creative thinking. Prepare examples of successful campaigns you've executed, especially those involving A/B testing and creative iteration. Highlight how your creative strategies led to measurable growth.
✨Familiarise Yourself with the Product
Take some time to explore Lumenate's app and understand its unique features. Being able to speak passionately about the product will show your genuine interest and help you connect with the interviewers.
✨Stay Updated on Trends
Performance marketing is always evolving. Research the latest trends and best practices, particularly for mobile subscription apps. Bring insights to the interview that demonstrate your proactive approach to staying ahead in the industry.