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For Companies At a Glance
- Tasks: Lead user acquisition campaigns across social media and optimise for growth.
- Company: Join Lumenate, a revolutionary meditation app transforming mental wellbeing.
- Benefits: Competitive salary, stock options, remote work, and flexible hours.
- Why this job: Make a real impact on mental health while scaling a successful startup.
- Qualifications: 4+ years in performance marketing for mobile apps, especially subscription-based.
- Other info: Be part of a remote-first team with a focus on wellness and tech.
The predicted salary is between 55000 - 65000 £ per year.
Location: Remote UK (preferred) or Remote EU
Type: Full-time
Experience Level: Mid–Senior
Salary: £55.000 – £65.000 + equity + high ownership
About Us
We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state.
Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast.
We’re already running paid marketing at a meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization.
The Role
As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals.
This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably.
Responsibilities
- Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels.
- Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking.
- Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization.
- Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience.
- Analyze campaign data to derive insights, forecast performance, and report on KPIs.
- Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets.
- Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps.
Requirements
- 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based.
- Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels.
- Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA).
- Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives.
- Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions.
- Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment.
- Fluent in English; excellent written and verbal communication skills.
Bonus Points
- Experience marketing wellbeing, mental health, or lifestyle apps.
- Familiarity working with international markets, especially with the United States, the UK, and Europe.
- Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV).
- Passionate about tech, wellness, and helping people live more consciously.
What We Offer
- Join a startup that’s already acquiring users profitably and ready to scale further.
- Remote-first team with flexible working hours.
- Competitive salary + stock options.
- Direct impact on a product that improves lives.
How to Apply
Send us your CV and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
Mobile User Acquisition Manager employer: Lumenate
Contact Detail:
Lumenate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mobile User Acquisition Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user acquisition. This will help you stand out and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and be ready to discuss how you can contribute to their growth, especially in mobile user acquisition.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission to revolutionise mental wellbeing.
We think you need these skills to ace Mobile User Acquisition Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Mobile User Acquisition Manager. Highlight your experience in performance marketing, especially with mobile apps and subscription models. We want to see how your skills align with our mission at Lumenate!
Craft a Compelling Cover Note: In your cover note, share why you’re passionate about mental wellbeing and how your background makes you a great fit for our team. Be genuine and let your personality shine through – we love seeing the real you!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and data to demonstrate how you’ve successfully scaled campaigns or improved performance in previous roles. We’re all about data-driven results here at Lumenate.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Lumenate
✨Know Your Numbers
As a Mobile User Acquisition Manager, you'll need to be comfortable with data. Brush up on your understanding of key metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used data to drive decisions in past campaigns.
✨Showcase Your Creativity
This role requires strong creative thinking. Prepare examples of successful ad campaigns you've managed, focusing on how you approached creative testing and iteration. Highlight any unique strategies that led to significant growth.
✨Familiarise Yourself with the Tools
Make sure you're well-versed in mobile attribution platforms and analytics tools mentioned in the job description, like AppsFlyer and Mixpanel. Being able to speak confidently about these tools will show that you're ready to hit the ground running.
✨Understand the Brand and Its Mission
Lumenate is all about mental wellbeing and innovative tech. Research the company and its app thoroughly. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of revolutionising mental health.