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For Companies At a Glance
- Tasks: Lead user acquisition and revenue growth through creative, data-driven marketing strategies.
- Company: Join Lumenate, a revolutionary meditation app transforming mental wellbeing.
- Benefits: Competitive salary, stock options, remote work, and flexible hours.
- Why this job: Make a real impact on mental health while scaling a successful startup.
- Qualifications: 4+ years in performance marketing for mobile apps, especially subscription-based.
- Other info: Be part of a remote-first team with a focus on personal growth and wellness.
The predicted salary is between 55000 - 65000 £ per year.
Location: Remote UK (preferred) or Remote EU
Type: Full-time
Experience Level: Mid–Senior
Salary: £55,000 - £65,000 + equity + high ownership
IMPORTANT: If you read the job description below and think you are a good fit, send Carla (carla@lumenategrowth.com) a short note about why this role is right for you.
About Us
We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone's flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast.
We’re already running paid marketing at a meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimisation.
The Role
As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimising toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably.
Responsibilities
- Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels.
- Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking.
- Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimisation.
- Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience.
- Analyze campaign data to derive insights, forecast performance, and report on KPIs.
- Manage and optimise budgets to achieve CAC, ROAS, and subscription growth targets.
- Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps.
Requirements
- 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based.
- Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels.
- Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA).
- Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives.
- Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions.
- Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment.
- Fluent in English; excellent written and verbal communication skills.
Bonus Points
- Experience marketing wellbeing, mental health, or lifestyle apps.
- Familiarity working with international markets, especially with the United States, the UK, and Europe.
- Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV).
- Passionate about tech, wellness, and helping people live more consciously.
What We Offer
- Join a startup that’s already acquiring users profitably and ready to scale further.
- Remote-first team with flexible working hours.
- Competitive salary + stock options.
- Direct impact on a product that improves lives.
How to Apply
Send us your CV and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
Performance Marketing Manager in London employer: Lumenate
Contact Detail:
Lumenate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Don't just send your CV; make it personal! Drop Carla a direct message explaining why you're the perfect fit for the Performance Marketing Manager role. Show her your passion for Lumenate and how your skills align with their mission.
✨Tip Number 2
Research Lumenate and its app thoroughly. Understand their unique selling points and think about how you can contribute to their growth. This knowledge will help you stand out in conversations and show that you're genuinely interested.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for your application. A referral can go a long way in landing that interview!
✨Tip Number 4
Be ready to showcase your results! Prepare examples of past campaigns you've managed, focusing on metrics like CAC and ROAS. Lumenate is looking for someone who can drive growth, so come armed with data that proves your success.
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for performance marketing and how it aligns with our mission at Lumenate.
Tailor Your Message: Make sure to customise your note to Carla. Highlight your relevant experience in performance marketing, especially with mobile apps. Show us why you’re the perfect fit for this role and how you can contribute to our growth!
Showcase Your Achievements: Don’t just list your past roles; share specific examples of campaigns you've managed and the results you've achieved. We love numbers, so if you’ve improved CAC or ROAS, let us know!
Keep It Concise: While we want to know all about you, keep your note short and sweet. A few well-crafted paragraphs are enough to make a strong impression. Remember, clarity is key!
How to prepare for a job interview at Lumenate
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your metrics like CAC, ROAS, and LTV. Be ready to discuss how you've used these numbers to drive successful campaigns in the past.
✨Showcase Your Creativity
This role requires strong creative thinking. Prepare examples of campaigns you've executed that involved A/B testing and creative iteration. Highlight how your innovative ideas led to measurable growth.
✨Understand the Product
Familiarise yourself with Lumenate and its unique approach to mental wellbeing. Being able to articulate why you're passionate about the product will show your genuine interest and alignment with their mission.
✨Stay Current with Trends
Performance marketing is always evolving. Research the latest trends and platform changes, especially for mobile subscription apps. Bring insights to the interview that demonstrate your proactive approach to staying ahead in the industry.