At a Glance
- Tasks: Lead user acquisition and revenue growth through creative, data-driven marketing strategies.
- Company: Join Lumenate, a revolutionary meditation app transforming mental wellbeing.
- Benefits: Competitive salary, stock options, remote work, and flexible hours.
- Other info: Be part of a dynamic team with a mission to enhance lives.
- Why this job: Make a real impact on mental health while scaling a successful startup.
- Qualifications: 4+ years in performance marketing for mobile apps, especially subscription-based.
The predicted salary is between 55000 - 65000 £ per year.
Location: Remote UK (preferred) or Remote EU
Type: Full-time
Experience Level: Mid–Senior
Salary: £55,000 - £65,000 + equity + high ownership
About Us
We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast.
The Role
As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably.
Responsibilities
- Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels.
- Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking.
- Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization.
- Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience.
- Analyze campaign data to derive insights, forecast performance, and report on KPIs.
- Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets.
- Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps.
Requirements
- 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based.
- Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels.
- Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA).
- Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives.
- Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions.
- Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment.
- Fluent in English; excellent written and verbal communication skills.
Bonus Points
- Experience marketing wellbeing, mental health, or lifestyle apps.
- Familiarity working with international markets, especially with the United States, the UK, and Europe.
- Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV).
- Passionate about tech, wellness, and helping people live more consciously.
What We Offer
- Join a startup that’s already acquiring users profitably and ready to scale further.
- Remote-first team with flexible working hours.
- Competitive salary + stock options.
- Direct impact on a product that improves lives.
How to Apply
Send us your CV and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
Performance Marketing Manager employer: Lumenate
At Lumenate, we pride ourselves on being an exceptional employer that champions innovation and personal growth in the fast-paced world of performance marketing. Our remote-first culture fosters flexibility and collaboration, allowing you to make a direct impact on a product that enhances mental wellbeing for millions. With competitive salaries, stock options, and a commitment to employee development, we offer a unique opportunity to thrive in a meaningful role while working alongside passionate individuals dedicated to transforming lives.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lumenate and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lumenate are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lumenate on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lumenate. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lumenate. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lumenate:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lumenate’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lumenate
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lumenate will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lumenate, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
