At a Glance
- Tasks: Drive go-to-market strategy and collaborate with teams to enhance product positioning.
- Company: Join LumApps, a leader in AI-powered Employee Experience solutions.
- Benefits: Enjoy hybrid work, extra days off, meal vouchers, and health insurance.
- Other info: Diverse and inclusive workplace with opportunities for professional development.
- Why this job: Be part of a transformative journey in a fast-growing SaaS environment.
- Qualifications: 3-5 years in Product Marketing at a B2B SaaS company; marketing degree preferred.
The predicted salary is between 60000 - 80000 € per year.
LumApps is now more than just an Employee Experience Platform — it is an AI‑powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement with their customers, partners, and above all their employees. Our platform is a proven leader in this dynamic market with a truly unique vision and product. It has been deployed by Fortune 500 clients around the world and is delivering meaningful business benefits. LumApps is identified as a leader in Gartner's Magic Quadrant for Intranet Packaged Solutions as well as in Intranets Forrester Wave, and regularly selected for the French Tech Next40/120 program.
In 2025, LumApps strengthened its leadership position by partnering with Beekeeper, a pioneer in frontline employee experience solutions. This strategic collaboration expands our reach and impact across all types of workers — from HQ to the frontline. Our mission: To make people feel that they belong and have a purpose. To create an environment where all employees are engaged and work together towards the same goal. Over 700 leading companies trust our solution to:
- Improve the productivity of their teams with our AI‑powered Collaborative Experience Platform integrated with both Google and Microsoft collaborative suites;
- Transform employees into real ambassadors of their company;
- Make employees more efficient and better connected to their peers and relevant information, regardless of their location, with the tools and information they need at their fingertips;
- Help companies reduce turnover, accelerate employee onboarding, better collaborate and share knowledge, and even improve their customer experiences.
With a team of over 600 Lumies spread across 11 offices (Lyon, Paris, Lille, Sophia Antipolis, London, Barcelona, Hamburg, Austin, Tokyo, Zurich, Krakow), we support large enterprises all around the world. Over the past year, we have been driving an ambitious phase in our journey under the impulse of our new shareholder Bridgepoint, aimed at propelling us to become the clear leader in our market and shine worldwide in our industry. We are looking for individuals who are excited to actively participate in this transformation.
About the Role
LumApps is looking for a Product Marketing Manager to help drive go‑to‑market strategy across our platform solutions, use cases, and enablement programs. You will work closely with Sales, Marketing, Customer Success, and Product teams to strengthen positioning, support regional campaigns across EMEA, and help teams communicate the value and ROI of the LumApps platform. This role is ideal for a customer‑centric PMM who enjoys combining strategic thinking, storytelling, enablement, and market intelligence in a fast‑growing SaaS environment.
Responsibilities
- Go‑to‑Market Strategy: Support GTM execution across multiple product portfolios, align messaging and launches with company positioning and growth goals, contribute to regional campaigns and marketing initiatives across EMEA.
- Sales Enablement: Create pitch decks, ROI calculators, discovery guides, and enablement assets; help Sales and Customer Success teams communicate customer value effectively; build scalable sales plays and GTM frameworks.
- Positioning & Market Intelligence: Craft value‑based messaging for complex SaaS products, manage competitive intelligence and analyst insights, support LumApps visibility with Gartner, Forrester, and industry influencers.
- EMEA Evangelism & Collaboration: Represent LumApps during webinars, events, and customer‑facing activities; partner closely with Product, Sales, Marketing, and Customer Success teams; contribute to thought leadership and GTM best practices.
Qualifications
- Experience: 3‑5 years of progressive experience in Product Marketing at a B2B SaaS company.
- Education: Bachelor’s or Master’s degree in Marketing, Business, or a related field (or equivalent practical experience).
- Language: Native or near‑native English fluency is mandatory. Professional proficiency in French is a “nice‑to‑have.”
- Market Knowledge: Proven track record of working with Sales/Marketing/Customer Success in a revenue‑focused environment. Retail Tech, Intranets & communications tools, or HR Tech experience is a significant advantage.
- Mobility: Based in the UK or Paris with the ability to support and travel within EMEA time zones for key marketing activities.
- Tooling & Tech Stack: Salesforce / HubSpot, Highspot / Seismic, Google Workspace, Slack, Jira, Asana, Gong / Chorus, Crayon / Klue, Zoom Webinars, Goldcast, Canva, Arcade, Navattic, Gemini, NotebookLM, Claude, AI enablement tools.
Interview Process
- HR Screening
- Hiring Manager Interview
- Case Study + Team Interview
- Final Discussion with Leadership
Benefits
- Hybrid work model – 2 days at the office, 3 days remote
- RTT days – 10 extra days off per year
- Meal vouchers (SWILE) + free snacks & coffee
- Yoga classes – Take a mindful break in our Paris office
- Supportive parental leave and family moments – yes, even a Christmas party for your kids
- Health insurance (ALAN) – 60% covered + full life & disability cover
- Afterworks, team celebrations & seasonal parties
- Equipment of your choice
- French & English lessons, professional development & access to Leeto CSE
EEO Statement: We aim to celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from candidates of all backgrounds, identities, and experiences.
Product Marketing Manager (Paris/London) employer: LumApps
LumApps is an exceptional employer that fosters a vibrant and inclusive work culture, where employees are empowered to contribute to meaningful digital transformation initiatives. With a hybrid work model, generous benefits including extra time off, health insurance, and professional development opportunities, LumApps prioritises employee well-being and growth. Located in dynamic cities like Paris and London, the company offers a unique chance to be part of a leading SaaS platform that is shaping the future of employee engagement across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Paris/London)
✨Tip Number 1
Network like a pro! Reach out to current employees at LumApps on LinkedIn or other platforms. Ask them about their experiences and any tips they might have for your application process. It’s all about making connections!
✨Tip Number 2
Prepare for the interview by understanding LumApps' products inside out. Dive into their AI-powered Employee Hub and think about how you can contribute to their go-to-market strategy. Show them you’re not just another candidate, but someone who gets their vision.
✨Tip Number 3
Practice your storytelling skills! As a Product Marketing Manager, you’ll need to communicate value effectively. Prepare stories that showcase your past successes in similar roles, especially in B2B SaaS environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the LumApps team. Let’s get you that interview!
We think you need these skills to ace Product Marketing Manager (Paris/London)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Product Marketing Manager role. Highlight relevant experience in B2B SaaS and any specific achievements that align with LumApps' mission and values.
Craft a Compelling Cover Letter:Your cover letter should tell a story about why you're passionate about this role and how your skills can contribute to LumApps' growth. Be sure to mention your understanding of the market and how you can help drive go-to-market strategies.
Showcase Your Market Knowledge:Demonstrate your knowledge of the industry, especially in retail tech and intranet solutions. Mention any relevant tools or methodologies you've used in previous roles that could benefit LumApps.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people and shows your enthusiasm for joining the LumApps team!
How to prepare for a job interview at LumApps
✨Know Your Product Inside Out
Before the interview, dive deep into LumApps' platform and its unique features. Understand how it supports digital transformation and enhances employee engagement. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their go-to-market strategy.
✨Showcase Your Market Intelligence Skills
Prepare to discuss your understanding of the B2B SaaS landscape, particularly in relation to retail tech and intranet solutions. Bring examples of how you've used market intelligence to inform product positioning or sales enablement in previous roles. This will demonstrate your ability to craft value-based messaging effectively.
✨Be Ready for Collaborative Scenarios
Since this role involves working closely with Sales, Marketing, and Customer Success teams, think of examples where you've successfully collaborated across departments. Highlight how you’ve contributed to team goals and supported others in communicating customer value, as this will resonate well with their emphasis on teamwork.
✨Prepare for Case Study Questions
Expect to tackle a case study during the interview process. Brush up on creating pitch decks and ROI calculators, as these are key components of the role. Practise structuring your thoughts clearly and presenting them confidently, as this will showcase your strategic thinking and storytelling abilities.
