At a Glance
- Tasks: Shape digital strategies and connect brand experiences with analytics and customer journeys.
- Company: Leith, a dynamic brand consultancy and creative agency in Edinburgh.
- Benefits: Opportunity to influence senior decisions and work across diverse sectors.
- Other info: Exciting role with opportunities for creativity and collaboration in a vibrant environment.
- Why this job: Join a leading digital strategy practice and solve meaningful business challenges.
- Qualifications: Strong experience in digital strategy and ability to translate data into recommendations.
The predicted salary is between 63000 - 77000 £ per year.
We're Leith. A brand consultancy and creative agency in the same room. We create powerful and enduring brand platforms that execute with impact and relevance, compounding over time. We call it Leithal Thinking You Can't Ignore. Based in the heart of Edinburgh and part of Lumanity, we combine the agility and soul of a boutique agency with the reach of a global consultancy. We're partnering with organisations including Lloyds, NBCUniversal, Eli Lilly, Sanofi and Tennent's, and we're building an international reputation for strategy, creativity and digital thinking. We're now looking for a Senior Digital Strategist to help shape the next chapter.
The role You'll work with clients from the earliest strategic conversations through to measuring the impact of the experiences we create. You'll connect brand, campaign and customer experience strategy with analytics, research and digital performance, helping clients make better decisions across websites, CRM and connected customer journeys. This isn't a role for someone who simply reports on performance. We're looking for someone who uses evidence to influence strategy, challenge assumptions and uncover opportunities that drive meaningful commercial results.
You'll bring:
- Strong experience in digital strategy, analytics, customer experience or digital consultancy.
- The ability to translate complex data into clear commercial recommendations.
- Experience developing digital measurement frameworks and performance strategies.
- Confidence working alongside UX, creative, technology and client teams.
- Curiosity about AI, emerging technology and the future of digital strategy.
Why Leith? This is an opportunity to help shape one of the UK's most exciting digital strategy practices. You'll work across diverse sectors, influence senior client decisions, contribute to new business and play a key role in how our strategy capability continues to evolve. If you're excited by the opportunity to combine strategic thinking, creativity and digital expertise to solve meaningful business problems, we'd love to hear from you.
Senior Digital Strategist in Edinburgh employer: Lumanity
Lumanity is an exceptional employer that fosters a dynamic work culture where innovation and collaboration thrive. With a strong focus on employee growth, we offer numerous opportunities for professional development and advancement in the healthcare communications sector. Our commitment to operational excellence and strategic client partnerships ensures that every team member plays a vital role in driving meaningful impact for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Strategist in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lumanity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lumanity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lumanity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lumanity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Strategist in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lumanity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lumanity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lumanity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lumanity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lumanity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lumanity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
