Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Dive into data, craft digital strategies, and optimise client campaigns.
- Company: Join The Leith Agency, Scotland’s top creative agency with a vibrant culture.
- Benefits: Enjoy flexible hours, remote work, private healthcare, and fun social events.
- Why this job: Make an impact with innovative clients while growing your digital marketing skills.
- Qualifications: Passion for data, strong communication skills, and interest in digital marketing.
- Other info: Collaborative environment with opportunities for learning and career growth.
The predicted salary is between 30000 - 42000 £ per year.
We’re The Leith Agency – Scotland’s leading creative agency. We’re a bunch of creative, digitally-minded, content-loving people working across a number of digital formats and disciplines for our incredible clients: Tennent’s, Lloyds, ScotRail, Sanofi and the Scottish Government (to name but a few). Leith is part of Lumanity, a global 1,200-strong consultancy group that has offices across the UK, Europe, the USA and Asia. We see data and insight as key drivers in blending creative, strategic and analytical thinking and we have ambitious plans to grow the digital side of our business in 2026 and beyond.
Responsibilities:
- Regular digital marketing performance reports, including data analysis and dashboarding.
- Maintain a high level of data accuracy, consistency, and attention to detail in all client-facing deliverables.
- Make recommendations across different digital touchpoints to optimise conversion rates.
- Review user journeys across different channels, landing pages and audiences with varying needs to make rational, strong and actionable recommendations.
- Carry out proactive reviews of website analytics, paid media data and client competitor websites to help shape recommendations.
- Collaborate with UX and UI designers in Leith’s Digital Product Team to drive our proposition forward, identifying opportunities for growth, particularly in digital marketing.
- Contribute to new business development, taking part in pitches and written proposals.
- Knowledge sharing, training and raising Digital Marketing knowledge levels across the agency.
Skills and experience you’ll need:
- Great attention to detail and a love for data.
- Curiosity about finding out the ‘why’, with strong written and verbal communication to articulate your ideas.
- A keen interest in digital marketing across channels, with the ability to spot trends and translate these into actionable insights.
- A problem-solving personality, with the desire to help your colleagues and be part of a close-knit Strategy team.
- Experience with Google Analytics 4, Tag Manager, Google Ads and Looker Studio.
- Extra points if you have experience with tools like Hotjar, SEMrush, Google Optimise and Global Web Index.
- Nice to have: Knowledge of social media management platforms such as Meta, TikTok & Google Ads.
- Knowledge of PPC and SEO and the roles they play in integrated digital strategies for brands.
- Knowledge of A/B Testing and the importance of data-driven decision-making.
Benefits:
- Flexible hours and opportunity to work from home on 2-days per week.
- Regular, company-wide learning sessions, meetups and talks.
- Enhanced maternity/paternity leave and shared parental leave.
- Pension plan with employer contributions.
- Private Healthcare Plan.
- Childcare Voucher Scheme.
- Charitable giving and volunteering days.
- Employee Assistance Programme, including Counselling.
- Social events throughout the year.
- Free Yoga sessions on our barge.
- A cycle to work scheme to save you cash for saving the planet.
- Electric vehicle scheme, saving 30% - 40% on leasing an EV.
- Generous Annual Leave Entitlement + Your birthday off.
- Annual discretionary bonus.
- A boat, yes you heard that right! Our own boat docked at the Leith shore where we host client meetings and parties.
Join our Talent Community to receive updates on new opportunities and future events.
Digital Marketing Strategist in Edinburgh employer: Lumanity
Contact Detail:
Lumanity Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Strategist in Edinburgh
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out to current employees at The Leith Agency. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects and insights. This is your chance to demonstrate your analytical prowess and creativity, so make it pop!
✨Tip Number 3
Prepare for the interview like it’s a big pitch! Research The Leith Agency’s clients and recent campaigns. Bring your ideas to the table on how you can contribute to their digital strategy – they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our creative team at The Leith Agency.
We think you need these skills to ace Digital Marketing Strategist in Edinburgh
Some tips for your application 🫡
Show Your Passion for Data: Make sure to highlight your love for data in your application. We want to see how you’ve used data to drive insights and strategies in your previous roles. Don’t just say it, show us with examples!
Tailor Your Application: Take the time to customise your CV and cover letter for this role. Mention specific projects or experiences that align with our needs at The Leith Agency. We appreciate when candidates take the extra step to connect their skills with our requirements.
Be Clear and Concise: When writing your application, clarity is key! Use straightforward language and get to the point. We’re looking for strong communication skills, so make sure your ideas come across clearly without unnecessary fluff.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lumanity
✨Know Your Data
As a Digital Marketing Strategist, you'll need to demonstrate your love for data. Before the interview, brush up on Google Analytics 4 and any other tools mentioned in the job description. Be ready to discuss how you've used data to drive insights and make recommendations in past roles.
✨Showcase Your Curiosity
The Leith Agency values curiosity about human behaviour and culture. Prepare examples of how you've explored these areas in your previous work. Think about times when your curiosity led to actionable insights or innovative strategies that benefited your clients.
✨Communicate Clearly
Strong written and verbal communication skills are essential. Practice articulating your ideas clearly and concisely. You might even want to prepare a short presentation on a digital marketing strategy you've developed, showcasing your ability to communicate complex ideas effectively.
✨Collaborate and Contribute
Collaboration is key at The Leith Agency. Be prepared to discuss how you've worked with UX/UI designers or other teams in the past. Highlight your problem-solving skills and willingness to help colleagues, as this will show you're a team player who can contribute to their close-knit Strategy team.
